How to Win on Google SEO strategies to grow your local business

Webinar Outline

• Basics of SEO

• Free SEO tools

• SEO strategies to help you rank

• Recent SEO changes

• Analytics to watch

• Additional resources

• Q&A

The Basics of SEO A.K.A. Organic, Earned or Natural Marketing

DEFINITION

Search Engine Optimization

Search engine optimization is the process of refining your website so that it will be indexed and ranked by search engine algorithms

RANK HIGHER

Important Factors in SEO

• How the algorithms of search engines work

• What people search for

• The keywords typed into search engines

• Which search engines are preferred by a targeted audience

• Device used by searcher

34x the amount “Near Me”

interest searches have multiplied

51% of mobile local

searches result in a store visit

29% of mobile local

searches made a purchase in-store

quickly

91% of users say

search engines always give them the info they want

Why

is S

EO Im

port

ant?

Free SEO Tools For Your Toolkit

FIND MISTAKES

LocalVox Free SEO Report

localvox.com/free-seo-report/

CONNECT WITH CUSTOMERS

Google My Business

Free ebook download

Click here

• Be found quickly

• Share the correct informationabout your business

• Add photos, highlight positivereviews, give a virtual tour

• Easy to manage

• Includes insights and analytics

CHOOSE THE RIGHT KEYWORDS

Google Keyword Planner

adwords.google.com/KeywordPlanner

• Research keywords to see search volume

• Get historical statistics

• Keyword performance

• List creation and keyword combinations

• Include a focus keyword on each article

• Optimize titles and descriptions

• Create meta-descriptions

• Built-in content analysis

OPTIMIZE CONTENT

SEO Plugins

• Understand how users engage with your content

• Characteristics of your audience

• Device used to view your website

• Behavior patterns

TRACK YOUR PROGRESS

Google Analytics

Top SEO Strategies So You Can Rank Faster!

• Title tagging

• Meta description creation

• H1 + H2

• Internal linking

STRATEGY #1

On-Site Optimization

• Business directories

• Google My Business

• Social media

• Online phone books

STRATEGY #2

Claim Your Profiles

STRATEGY #3

Optimize Directories

• Name

• Address

• Local phone number

• Website, email, etc.

• Deals or coupons

• Event information

• Photos and videos • Social media posts

• Store collateral

(menus, specials, etc.) • Quick tips (recipes, gift

ideas, etc.)

STRATEGY #4

Publish Content Regularly

• Network with other bloggers

• Help a Reporter Out

• Reach out to other local businesses and members of the media

STRATEGY #5

Build Quality Links

• Gives you credibility

• Tells search engine algorithms that you are an authority figure

• Google indexing tweets again

STRATEGY #6

Grow Your Social Footprint

• Google, Facebook, Yelp

• Encourage your customers to leave feedback

• Don’t pay for reviews!

STRATEGY #7

Ask for Feedback

• Search volume

• Historical stats

• Keyword performance

• Keyword combinations

STRATEGY #8

Use Your Keywords

STRATEGY #9

Go Mobile

74% of mobile users

begin their search on a search engine

83% Plan to buy immediately

93% go on to purchase

SEO Changes Trends and Insights

MORE COMPETITION

3-Pack Local Results Box

New Old

TAKE THE TEST

Be Mobile-Friendly

google.com/webmasters/tools/mobile-friendly/

SOCIAL

Twitter + Google

SECURITY

Secure Encryption

Analytics to Monitor Routinely checking these reports will help you

learn more about your traffic

GOOGLE ANALYTICS

SEO Report

Acquisition All Traffic See your traffic sources

Behavior Site Content All Pages See page specific details

SPAM

Ghosts

• Referral report traffic Acquisition Source/Medium

• Spam pageview reports Behavior Site Content All Pages

• Spam events reports Behavior Events Top Events

Filter out in Google Analytics

SEE WHERE VISITORS LEAVE

Bounce Rate

Behavior Site Content Landing Pages

Additional Resources Still want more? No problem!

IT’S ALL FREE!

Resource Center

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EBOOKS

From local SEO to Google Marketing,

our ebooks are written specifically for

local businesses.

localvox.com/local- marketing-resource-

center/

NEXT WEBINAR

Twitter

Date: Sept. 17

Register today!

localvox.com/ resources/webinars/

Imagine a dedicated SEO marketing team working for your business

Our tools, technology and experts enable you to take your marketing to the next level To learn more, contact us: gethelp@localvox.com (844) 654-6169

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Special discount offers available through Sept. 18

Contact us at (844) 654-6169 or gethelp@localvox.com

Questions? 1. Use your chat feature 2. On Twitter: #localvoxwebinars 3. Email: gethelp@localvox.com