how to win your biggest sales battles in 2016 · 2. industry standards for sales forecasting...
TRANSCRIPT
Travis Patterson, CRO, Aviso Gerhard Gschwandtner, CEO Selling Power January 12, 2016
How to Win Your Biggest Sales Battles in 2016
1. The new paradigm for sales success in 2016 2. Industry standards for sales forecasting accuracy 3. The 3 commitments of high performing sales teams 4. How to get sales teams to break through established ceilings 5. How to optimize the forecasting process 6. How to get better sales intelligence to close deals faster 7. How to view your pipeline in real time
Agenda:
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The Success of a sales team is not just what they do, but how they do it and what tools they use to achieve their goals
3
Mindset Skills-set Tool-set
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The New Sales Success Paradigm
Mindset Skills-Set
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Forecasting Drives Every Critical Sales Process
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Weekly calls, 1-1’s, QBR’s, War
Rooms
What changed, when, why, early warnings, course corrections
Deals to focus on, PlaybooksKey to revenue
growth and making/exceeding plan
Forecasting | in
cent
ive
co
mpensation | gross margin analysis
qu
o tas | te rr i to ry o pt i m ization | sale
s pl
anni
ng
|
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Optimized Forecasting
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http://callproof.com/2015/07/14/21-sales-statistics-sales-manager/https://www.salesforce.com/blog/2013/08/sales-managers-performance.html
http://www.mckinsey.com/insights/marketing_sales/three_trends_in_business-to-business_sales
‣ Drastically reduce time and effort to roll up a forecast
2.5 hours/week/manager spent doing sales forecasts
‣ Improve win rates ‣ Reduce sales cycles ‣ Increase average selling price
13% lift in quota attainment with predictive analytics applied to forecast
45% of sales execs need help figuring out which accounts to prioritize12% increase in revenue growth driven by early-warning systems
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Total Forecast | Existing Pipe Forecast | New Pipe Forecast
$12M
$24M
$36M
$48M
$60M
$72M
09/29 10/06 10/13 10/20 10/27
$40,000,000
Flexible Forecast Automation A highly configurable forecasting application that: ‣ Adapts to existing business processes ‣ Provides unprecedented visibility into pipeline ‣ Is always on, with real-time updates/sync with any CRM
Proven Data Science Platform = High Accuracy An unbiased data driven forecast that: ‣ Analyzes CRM, ERP, email & calendar activity & custom data ‣ Predicts when deals will close by amount and date ‣ Provides early warning indicators to get plan back on track
Aviso Insights
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How It Works
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CRM EMAIL ERP CUSTOM DATACALENDAR
Analyze Your Data
Build an unbiased, tailored and bottoms-up forecast
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3REAL-TIME
FORECAST
DEAL
PRIORITIZATION
UPGRADES &
DOWNGRADES
EARLY WARNING
ALERTS
ULTIMATE
VISIBILITY
Deliver Actionable Insights
____________Aviso Data Science Delivers Actionable
Insights from your Data
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Dashboard
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Early Warning Signs
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What Changed in my pipeline
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The Sales Forecast is one of the most important pieces of the puzzle of a sales operation
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Mindset Skills-set
Tool-set
The win rate on forecasted deals is 45.7% (CSO Insights)
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High Performing sales teams are more committed
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The three Commitments
Success Others Self
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Commitment to success
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High optimism No-limit thinking
Continuous innovationHigh frustration tolerance
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“I set apparently unachievable
challenges and learn
how to rise above them.”
Commitment to Success
No-limit thinking
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Commitment to SuccessNo-limit thinking
“By applying the visualization practices and my positive mindset and belief in my abilities, I got a hole-in-one on the very first hole.”
Christine Hanks Sales Associate
Meeting One
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Commitment to SuccessNo-limit thinking
At age 16 Sara Blakely listened to Dr. Wayne Dyer’s program “How to be a no-limit Person over 400 times. Today she is worth over $1.1 billion
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Commitment to Success
No-limit thinking
In 1949 the graduating class of a Life Insurance Company
decided to go on an all-night sales binge from 7 pm - 4 am.
They made 227 calls, delivered 125 presentations and closed
61 sales.
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Commitment to Success
No-limit thinking
Challenge your salespeople to imagine a goal that’s 3 x or 5 x
bigger than their plan
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Commitment to Success
“Perpetual optimism is a force
multiplier” -Colin Powell
High Optimism
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Commitment to Success
High frustration tolerance
“In enduring not getting what I want today, I
often win tomorrow.”
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Commitment to Success
Continuous innovation
“Our industry does not respect tradition – it
only respects innovation.”
- Satya Nadella, CEO Microsoft
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Commitment to Success
Continuous innovation
“We created a ‘wall of dreams’ where our salespeople posted
pictures of their greatest dreams. This helped us create the best quarter in the history
of the company”
Chad Burmeister, VP SalesRing Central
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Commitment to Success
Dream Team Board
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Commitment to Success
Continuous innovation
“We eliminated scoreboards and created a “Victory Plan”
instead and achieved a spectacular increase
in sales.”
John Turner VP Sales,
Trinet
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Commitment to others
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Empathy Respect
Feedback Support
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Commitment to Others
Empathy
Bill McDermott turned the lowest performing
territory (Puerto Rico) into the # 1 territory in the
country in 12 months. He showed empathy for his
team’s dreams.
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Commitment to Others
Respect
Show respect to the other person’s
opinion. Never say “you’re
wrong”.
Commitment to Others
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Support
“Imagine how our culture, how our lives, will change when we begin
valuing go-givers as much as we
value go-getters.” -Arianna Huffington
Commitment to Others
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Feedback
“We all need people who give us
feedback, that’s how
we improve.” -Bill Gates
Commitment to Others
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Great coaches show empathy and respect, and they offer support and feedback to help people grow
Sales organizations that offer a high quality sales coaching program can increase sales by 19%
of the middle 60% of the sales team
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Commitment to self
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Healthy living Authenticity
Positive focus Resilience
Commitment to Self
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Healthy Living
Create a healthy lifestyle including rest, recreation, exercise, a balanced diet and positive relationships.
Commitment to Self
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Authenticity
“What we’re all striving for
is authenticity, a spirit-to-spirit
connection.”
- Oprah Winfrey
Commitment to Self
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Positive Focus
“The key to success is to
focus our conscious mind
on things we desire, not
things we fear.”
Commitment to Self
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Resilience
“You can change how you
feel by changing the
way you think.” - Zig Ziglar
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C.A.R.E. about the three Commitments 1. Create 2. Affirm 3. Renew 4. Execute
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Celebrate success
Reinvent your Mindset
Every day