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Copyright Protected © Susan Guarneri 2016

How to WOW!

3 Keys to Job Search Success

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Time

Competition

Technology

A World of Change

3

Job Seekers EMPLOYERSPUSH

Job Seekers EMPLOYERSPULL

Job Search Has Changed!

4

Job Search Strategy

What

Where

Who

How

Why

Career Focus + Brand Value + more

Preferred Job Locations

Target Employers & Industries

Hidden Job Market + Employee Referrals

Less Competition, Better Jobs + more

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STEP 1: Visibility

Get Found!

✓Ditch Digital Dirt✓Boost Positive Presence

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STEP 1: Visibility

Online Identity

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Online ID Calculatoronlineidcalculator.com

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- Google Alerts

- Google URL Removal Tool

- BrandYourself.com

- SocialMention.com

Ditch Digital Dirt

Clean Up!

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- LinkedIn- Google+- Twitter- Facebook- Pinterest- SnapChat- Amazon - Instagram- YouTube

Boost Positive PresenceProfile Pages

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ABOUT.ME

BRANDED.ME

FLAVORS.ME

Boost Positive Presence

Personal Portals

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- LinkedIn Pulse - WordPress - Tumblr - Typepad - Squarespace - Medium.com - Ghost.org

- Mofuse: mobile blog

Boost Positive Presence

Blogs + Comments

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STEP 2: Credibility

Build Trust!

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✓ Training✓ Skills✓ Experience✓ Connections

STEP 2: Credibility

Relevant

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STEP 2: Credibility

Compelling

✓ Accomplishments

✓ Career Focus✓ Personal

Brand✓ BVP

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Your

What is a Personal Brand?

Unique

Promise

of Value

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Supportive

ColorfulCreat

ive

Smart

FunkyRel

iable

Advent

urousGenuine Sassy

Caring

Honest Organiz

ed

Driven

Energe

tic

Cutting-

edge

Bold

External Perceptions

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DISCOVER Your Brand

- Confidential- Online and easy- True 360 feedbackhttp://www.reachcc.com/reach/survey.nsf

Informal methods

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EXPRESS Your BrandBranded Communications

✓ Social Media Profiles

✓ Branded Resume

✓ Branded Cover Letters

✓ Video Resume

✓ Online Portfolio

✓ Email Signature + more

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Color

Font

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Textures

LOGO

Brand Identity System

Images

Tagline

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WOW! Resumes

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STEP 3: Likeability

Tipping Point!

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STEP 3: Likeability

✓ Company culture

✓ Values

Fit

✓ Smile✓ Empathy✓ Authenticity✓ Validate feelings

STEP 3: Likeability

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EmotionalIntelligence

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1. Visibility = Get Found!

How to WOW! Steps

2. Credibility = Build Trust!

3. Likeability = Tipping Point!

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Social Job Search

✓Research

✓ Job Leads

✓Networking

✓Halo Effect

✓Follow-up

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QUESTIONS

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QUESTIONS

1. What Social Media sites do you currently teach your students / clients to use for their job search?

Why these sites?

2. What tips can you suggest to enhance Visibility on social media for your students’ / clients’ job search?

What could your students / clients DO?

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QUESTIONS

3. What Social Media tips would boost your students / clients job-search Credibility?


4. How could Social Media be used to create the Tipping Point of Likeability?


how to wow! · - linkedin - google+ - twitter - facebook - pinterest - snapchat - amazon -...

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