how to write a content marketing plan step-by-step
TRANSCRIPT
How to Write aContent Marketing StrategyB L O G . B U F F E R . C O M
The 21-Step Guide toWriting a ContentStrategy
... w/ a template!
1. Start with an outline
The three main areas
12
Why are wemaking content? What content
do we need?
3How does this contentaccomplish our goals?
2. What are you trying toaccomplish?
Goal-setting!
OKRs!S.M.A.R.T.
BHAGS!
3. Write down whatyou're selling
4. Now, who's going toconsume your content?
Come up with buyer/audience personas
5. Map your personas'needs to your solutions
6. Find out where youraudience already goes for
this content
7. View the competition’scontent marketing for
inspiration
8. Take inventory of yourcontent
On Site BlogsResourcesLanding pages
8. Take inventory of yourcontent
Off Site Social mediaGuest postingEmail
9. Evaluate your existingcontent
What sticks?
What should we fix?
What should we nix?
What should we add to
the mix?
Sticks!
Fix!
Nix!
What should we add tothe mix?
14. Sort your contentby theme
15. List your differentcontent types
16. Snapshot the contentteam and workflow
17. Estimate your contentcapacity
18. Map out your editorialcalendar
Trello
19. Make a contentpromotion workflow
Buffer
blog
20. Write the epilogue
21. Write the executivesummary
Celebrate! You did it!
Get the free template :)http://bit.ly/mktg-strategy