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HOW TO WRITE A GREAT

“ABOUT ME” BIO!

Karen Deis, LoanOfficerTraining.com

&

Mikel Erdman, My Smart Blog

Mikel Erdman, President

Mortgage Talking Points™ Blog

Online “About Me” Mistakes

• Lack of information

• Not compelling enough

• Search Engine Optimization Test

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2nd Most Important Web Page

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About Me Page

• Honesty

• Show your personality

• Be “real”

• How can people relate to you?

What’s your story?

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Who’s Your Tribe?

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Friendly Tone

• Use “engaging” language

• Write like you “talk”

• Stay away from “checklists/technical “talk”

Humor

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7 Steps to a Great About-Me Page

Define your target audience

• Who is most likely to use your services?

• Who are your best clients/advocates now?

• What would the “perfect” customer look like?

• What’s important to them?

Create different “about me” for different niches!

Define what they want/need from you

• What do they really need to know about you?

• What will you say to instill confidence in you?

• Are you trustworthy?

• What experiences have you had that “they” can relate to?

Convey Your Experience & Abilities

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Are you capable?

• Can you actually meet their needs (see step 2)

• Are you an expert?

• Will the experience be stress-free?

• Can you explain the process?

Do you care?

Perceived Value

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Are you friendly?

Brainstorming

What’s your story?

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•Stories +

•A to Z list +

•Wants List +

•Needs List =

•About Me

Ramp & Frame

•RAMP –

•Using story or anecdote with

overarching theme or universal

truth in order to get into the

process of telling your bio.

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Ramp & Frame

•FRAME –

•Think bookends – Start with

introduction and end with same

theme.

• Strong Headlines - Makes them one to read more

• Long copy “sells” – The longer they read, the more they

are “invested” in you and your message.

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Testimonials

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The Process

• Write it out

• Advocates review

• Get feedback

• What would they add/delete?

• Ask for testimonial

Consider Video Bio

Length of Bio

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Bullet Points

• Phone interview

• Expert writers

• Written “About Me” (500 words)

• Review & Edit

• Finalize

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KarenDeisSpecialOffer.com (Direct Link to Be provided in Follow Up Email)

• Wondering how to write a professional About Me page that gets your prospects' attention?

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• Worried that you don't have time to do it yourself.....or maybe just tremble at the thought of having to

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• This 100% done-for-you professional About Me page can be up to 500 tantalizing words long.

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questions and get it done!

Need a Blog Page?

Watch for E-mail with Link to Website

Watch for E-mail with “About Me” Outline