WRITING FOR PRESENTATONS & PRESENTATION SOFTWARE Writing Across Professions

Presentation Writing

Write for:

Live presentation – not for reading

the Presenter – ways to make it a great presentation

Live Audience

WHAT IS THE CENTRAL POINT? What should the audience take away?

Elevator Speech

Think 3

Write for:

1. Ear

2. Visual Communication

3. Voice

Think 3

Beginning – Intro and set up.

Middle – What we are here for? Tell the story.

End – Wrap Up & Resolution - Satisfying Conclusion and Call to Action.

Think 3

Powerful – Your story is a strong story.

Persuasive- Draw the reader from one point to the next as you make your case.

Positive- give a good feeling.

Think 3

Give 3 Main Points or Less

1. More impactful.

2. Listeners won’t take in anymore.

3. Allows you to fully develop your messages.

Think 3: Logos, Pathos, Ethos

Aristotle’s modes of persuasion.

Define speaker appeal to an audience.

1. Logos: Logical Appeal

2. Pathos: Emotional Appeal

3. Ethos: Ethical Appeal

Logos

I have facts.

I have examples, testimonials and stories.

I tie all the facets of my substantive delivery together.

Pathos

1. I convey the emotional resonance of my message.

2. I bring a personal warmth to my message

3. I believe in what I am saying.

4. I am dynamic and move people to where I want them to be.

Ethos

I am ethical, reasoned, experienced & credible.

I am an authority on this subject area.

Writing for My Audience

Who is my audience?

What does my audience want/need to hear?

How can my audience think with me though the presentation? What can I do to engage people in my ideas?

Visual Appeal

AS FEW WORDS AS POSSIBLE.

Writing for the Environment

Setting

Time

Most appropriate visual medium

Writing My Presentation

What new info do I have to share?

What do I need/want to say?

Is there a reason for each sentence?

Am I remembering who my audience is?

Writing My Presentation cont.

Am I keeping it interesting?

Am I staying positive?

Am I illustrating my points in the best way possible?

Are my words concise?

If the audience walks away with one idea, what is it?

Extras

Props

Handouts – Add value - Not the power point!

Process

White Board

Post its

Paper outline

Write in power point