how to write ad copy that sells like crazy

How to Write Ad Copy That Sells Like Crazy

“…Discover How to Write Ad Copy that Sells Like

Crazy...”

Hey there,

CHRIS GAYNOR here,

I hate writing ad copy.

I’m sure you do too.

But once you know how to write ad copy that sells, you’ll be able to crank it out in your sleep 24/7.

Copyright © 2013 chris-gaynor.com : Email: [email protected]


When I talk about ad copy, I am talking about anything where you have to get a desired action from someone.

That could be enticing them onto your email list, or clicking an ad on Facebook or Google adwords, or writing a good article marketing title.

Or, it may even be just writing a killer email title.

The secret to writing great ad copy is this...

PRACTICE. PRACTICE. PRACTICE.

That’s what makes affiliate marketing so attractive is that you can just practice again and again until you get it right!!

But first, before you go out and start playing, you have to learn what makes great ad copy sell, and the psychology behind it.

There are four components that any good ad copy must have.

In short, the formula is called…

AIDA

These stand for…

ATTENTIONINTERESTDESIREACTION

In previous articles, I’ve mentioned that, when, for example, you are doing article marketing, you have to create a snappy, punchy title that will make the reader click to read the rest of your article.

You can have a great main body of content, but if your article title sucks, guess what…?

No one will read your article!

So, let’s go over the AIDA formula now.



ATTENTION

It sounds so easy to say but you have to get their attention.

If for example you are writing copy for a squeeze page title, you have to concoct a headline that stands out and triggers an emotion.

For example, you might be in the weight loss niche.

These headlines often end up with the problem solution formula – in that you outline the problem and then, outline a solution – or vice versa.

Here’s an example…

“DISCOVER THE NUMBER ONE REASON WHY YOU AREN’T SHEDDING POUNDS AS FAST AS

YOU WANT TO…”

That has created attention because people will want to find out what the number one reason is, and, whether they know about it already.

Often, headlines that have “DISCOVER” at the front of the copy or FIND OUT will often create curiosity.

Another good headline is…

“DISCOVER ONE SIMPLE TRICK THAT WORKS LIKE CRAZY FOR SHEDDING POUNDS OFF YOUR STOMACH IN JUST THREE WEEKS.”

You notice how specific it was?

Another part of writing great ad copy is being specific, but not being over hypey.

You’ve probably seen some of the outrageous claims that people make on those sales letters on CLICKBANK OR CLICKSURE.

For example..

“HOW I GENERATED £20,499 IN JUST 30 DAYS ETC…”



They may well sell in the short term, but, in the long term they won’t!

OK, so now you have caught their attention, you need to generate more interest.

Be creative with your headlines, and think about how you phrase things very carefully.

ALSO, THINK OUTSIDE THE BOX!

INTEREST

If you are selling products, or pre-selling products, then the most important part is to talk about benefits, NOT about how good your products are.

In the weight loss niche this is best explained by being able to prove that a pill or new diet actually works.

That’s where social proof (testimonials) come in!

Images are also useful for this!

DESIRE

How much desire can you create to make your prospect want to whip out their credit card, or type in their email address to find out more about your business?

You have to trigger an emotion that makes them think:

“HEY, I NEED THIS, AND RIGHT NOW..”

You might do this by limited time offers.

You might do this by making a statement that they can connect with.

For example, in the first line of this article, I made a statement.

“I HATE WRITING AD COPY!”



And then backed it up in the second sentence by saying.

“I BET YOU DO TOO”.

You see, I was making a connection.

And I bet most of you DO hate trying to write ad copy?

I actually love writing headlines myself!

It’s the sub editor in me!

But, if you want to create interest in your ad copy, you need to make a statement that instantly connects with your reader or prospect and that isn’t too bold, or too exaggerated.

AND IT NEEDS TO ALSO HOOK THEM IN.

Again, to use the weight loss niche analogy.

You might make a statement or ask a question like:

“I HATE BEING FAT, DO YOU?”

OR, “I HATE GOING TO THE GYM”

OR, “I HATED BEING THIS WAY, BUT I FOUND DOING THIS REALLY WORKED…”

Again, the headlines have already triggered an emotional connection.

Notice in the last headline, I used “HATED” in the past tense, and created attention and interest.

There was a problem.

Now, there isn’t, because…

SOMETHING SOLVED IT! BUT WHAT WAS IT?



Now, it’s just a matter of telling them what to do next to find out what it was!

Which leads onto..

ACTION

I mentioned previously one reason why people fail at article marketing or video marketing is this…

Not giving a clear enough CALL TO ACTION at the end of their ad copy – depending on how long it is.

Believe it or not, you can create an emotional trigger in a call to action.

For example, you can again make a statement or command…

“FOLLOW WHAT I DID EXACTLY TO DROP A TROUSER SIZE BY CLICKING HERE”.

OR ASK A QUESTION…

“DO YOU STILL HATE BEING THAT WAY, LIKE I WAS? THEN CLICK HERE…”

OR FINALLY…

“ARE YOU SICK OF NOT BEING ABLE TO SLIP INTO THAT DRESS OR PAIR OF TROUSERS EASILY FOR THAT PARTY? THEN CLICK

HERE…”

Emotional triggers can be used all the way throughout the ad copy.

Obviously, if it is just a two line ad, then EVERY WORD COUNTS.

OK, so now that you have the basic AIDA formula, and you have had some practical examples on how to write ad copy that sells…



Get out there and practice!

OK,

Talk soon…

CHRIS GAYNOR

PS: Does your article marketing suck?

Find out how to create a “killer” article marketing campaign from scratch, by clicking the link below and optin in to your FREE 50 PAGE REPORT…

http://www.chris-gaynor.com/Goto/FREEARTICLEMARKETINGREPORTWHYYOURARTICLESAREFAILINGYOU/


http://www.chris-gaynor.com/Goto/FREEARTICLEMARKETINGREPORTWHYYOURARTICLESAREFAILINGYOU/


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