Business CommunicationProposal

Limbani Bhavik N.MCA

DCS (HNGU) , Patan

1

What Is Proposal Writing?

Proposal writing is one of the most important skills in business and technical writing. Companies write proposals to attract new business, sales clients and projects. Research professionals write proposals to attract funding for further studies. Units of local government and non-profit organizations write proposals to secure grants for new programs and initiatives.

The general purpose of any proposal is to persuade the readers to do something, whether it is to persuade a potential customer to purchase goods and/or services, or to persuade your employer to fund a project or to implement a program that you would like to launch. 

2

Why is it important? If you plan to be a consultant or run your own business, written

proposals may be one of your most important tools for bringing in business. And, if you work for a government agency, nonprofit organization, or a large corporation, the proposal can be a valuable tool for initiating projects that benefit the organization or you the employee-proposer (and usually both).

Structure of Proposals

4

* INTRODUCTION presents and summarizes the problem you intend to solve and your solution to that problem, including the benefits the reader/group will receive from the solution and the cost of that solution

*The BODY of the proposal should explain the complete details of the solution: how the job will be done, broken into separate tasks; what method will be used to do it, including the equipment, material, and personnel that would be required; when the work will begin; and, when the job will be completed. It should also present a detailed cost breakdown for the entire job.

* The CONCLUSION should emphasize the benefits that the reader will realize from your solution to the problem and should urge the reader to action. It should be encouraging, confident and assertive in tone.

5

FORMAT FOR THE PRESENTATION OF THE PROPOSAL

* Abstract or Summary of the Proposal (This is a condensed version of the longer work, and it

summarizes and highlights the major points of the report. It included: the subject, scope. purpose, methods, and obtained results of the study, as well as any recommendations and conclusions made.)

*Introduction: (Gives the background and states the purpose of the proposal) 

* Problem Define * Proposed Solutions* Conclusion* Additional Informatio:(i.e. Expense Statements, Cost Savings,

Equipment, Materials , Completion Schedules, Efficiency Studies, Writer's Qualifications, etc.) 

6

Rules for best proposal Your proposal should define the problem and state

how you plan to solve the problem

Short And Simple

Your proposal should be researched Based.

Your proposal should be financially feasible

Your finished proposal should look attractive7

Thanks

8