How to Write Like a Champion in 2014

In case you missed the memo, 2014 is fast shaping up to be a year unlike any other year. In fact the rules of

online publishing and the rules of making money online has changed dramatically.

Thanks to changes at Facebook and Google, it is fast becoming harder

and harder to make money online using content. With that said, you can

still make money by writing like a champion in 2014. The sad truth is

too many marketers write to lose. Seriously, they put in very little and

they expect to get a lot.

Well, that may have worked in previous years but it’s not going to work in

2014 and the future. You have to put in the right amount of effort, the

right amount of planning and the right amount of compassion and care

for your contents and users for you to reap a reward.

That is the new reality. Old black-hat approaches, old low quality content

approaches may no longer work. If you don’t want to fail in 2014, pay

attention to the tips below. They can help you learn how to write like a

champion in 2014.

Study your Audience

Too many writers start the content creation process with false

assumptions. They think they know who they’re writing for. They think

they understand the people who will be actually reading their website

content. This is a fatal mistake. This is why most blogs fail.

According to the New York Times, 90% of blogs are no longer updated

as early as a few months from the time of their establishment. This is an

alarming statistics. It means that dozens of millions of blogs out there,

most are essentially dead. If you don’t want to end up as part of this

sorry statistics, you have to go out of your way to understand audience.

You have to study who your target audience is. It’s not enough to look at

the particular product that your website is promoting and then use simple

deduction to figure out who the audience is. If you are doing your

analysis this way, you are playing the game to lose.

Why? You’re doing the same thing everybody is doing. You have to think

outside the box. Instead of using fix formulas or simply reverse

engineering your competition, you have to look at basic principles.

Instead of building your audience around your website, build your

website around your audience. This involves studying your audience.

Figure out who they are. What kind of content do they consume? What

kind of content did they like? How did they like being talked to, what kind

of approach do they prefer? What kind of formats do they like?

The great news is that you don’t have to start from scratch. Regardless

of what particular nature in or what particular audience your targeting,

there are websites that already exists that cater to your target audience.

Your job is to find out where this websites are. The good news is that

Facebook has millions of groups. Facebook is a great place to start.

Regardless of what kind of product you’re pushing from left handed

monkey ranches to Chinese herbal secrets there are sure to be

Facebook groups that are directly interested in that product or are

interested in something related to that product. The key is to get out

there and figure out where your audience is or they’re congregating. In

fact, there are many online forums and message boards that already

discussed your particular niche. Get out there and mingle with your

target audience. Don’t build your site yet. Don’t write your content yet.

Mingle with your audience. Get into their heads. Understand them.

Figure out what makes them tick.

Write a Content Plan

Once you have studied your audience and once you figured out the

particular content that they respond favorably to, you need to write a

content plan. Many businesses fail because they don’t have a business

plan. The same vein, many writers fail because they don’t have a content

plan. Effective writing always has a pay load. You don’t write just for your

health. You don’t write just to put words on a page. You write because

you have an objective. This is what put foods on the table. If you write

recklessly or if you write randomly, chances are you’re going to be doing

what 99% of other writers do which is starve.

If you want to write like a champion in 2014, you have to devote the

amount of time, resources, and emotional energy in coming up with a

coherent and cogent content plan.

What goes on a content plan? Your content plan answers the following

questions: What is your objective? What is your process? How do you

measure success? These are loaded questions. These questions can

mean the difference between success and failure. As mentioned above,

when you write randomly, chances are you’re gonna fail. If you have a

core objective, you have a content plan and you can write in a very focus

way. Once you are focused in terms of the results you’re trying to

achieve, you can then start setting up a writing process that enables you

to produce the right product time and time again. Too many writers

dispense with the idea of having to come up with the writing process.

Unfortunately, this is the core element that means a difference between

a Stephen King and a Steven Smith. Cheap people heard of Steven

Smith because we’re all Steven Smiths. However, everybody’s heard of

Stephen King. What’s the difference?

Stephen King has a writing process. Finally, you need to also have a way

of measuring your content success. This is the key part of your content

plan. If you are not paying attention to how well your content is being

received, you’re basically taking shots in the dark with the stuff you write.

This is no way to make money. If you want to write a winning content in

2014, you have to track the effectiveness of your output.

How do you measure success? Obviously, you have to pay attention to

your statistics. You have to pay attention to your popular pages but,

more importantly, you also have to pay attention to the number of times

your content is shared on Facebook, Twitter, and social media networks.

There are many ways to measure success. Some of them are more

appropriate to your particular audience than others. Figure these out.

.

Write based on Profiles

As the old saying goes, if you fail to plan you are planning to fail. If you

want to succeed in writing in 2014 you have to write in a very systematic

way. One of the most systematic ways to write is to use a profile based

system.

The profile based system of content generation is actually based on the

theory of evolution. Evolution works from a very simple proposition.

There is one organism and it continues to breed and makes different

copies of itself. The environment changes or there’s some sort of

evolutionary pressure and most of these organisms die out. However,

there is enough variation of the remaining survivors that they are able to

overcome the challenges and breed. As a result, there are more

organisms. The landscape changes again and there are enough

survivors and the process repeats itself. At the end of the process, you

end up with organisms that are completely evolved and can adapt to a

wide range of circumstances.

You should use that same process for your content. After you have

figured out who your target audiences are and what their preferences are

for content, you should come up with profiles that approximate several

key aspects of the content that you think will be successful. You then link

your test content to your sources of traffic.

Pay attention to your statistics.

Chances are at least one of the profiles will generate some measure of

success. You then pay attention to this particular content and come up

with variations. You keep repeating the process until you come up with a

particular content profile that generates the desired results time and time

again.

Once you identified the particular winning formula, you apply that formula

to all your other pages. This is how scientific profile-based of the writing

system that ensures profitability.

Pay attention to other content signals The cardinal sin committed by a most online content is that they tend to

speak to the internet void. In other words, the person who wrote the

content doesn’t really try to engage the reader as much as talk to

himself. While this has some value when it comes to personal blogs or

writing portfolios, at the end of the day it doesn’t really put much food on

the table. If you want to succeed in life, you have to help others get what

they want so you get what you want.

That’s the core principal of success.

People aren’t going to reward you for just showing off. People aren’t

going to reward you for just trying. However, the world rewards results.

So if you want to achieve better results, you have to pay attention to the

other content signals your content generates. You have to be mindful of

the fact that when people share your content they share it based on an

emotional reason. Either your content appeals to their aspirations,

hopes, and dreams or it appeals to their fears. Most people are simple.

People are either motivated by love or by fear. Use this to your

advantage. Write in such a way that you’re always pushing an emotional

button. You have to be extra manipulative when you’re dealing with

people.

When you map out the psychology of your target audience, you can

clearly see that they are quite simple. If you try to come up with highly

nuance, intricate, and complicated

content, you’re dropping the ball.

While there are complicated

people, the chances are most

people respond based on the

lowest common denominator. So

make sure that your content sends

out the right signals. Keep other

signals in mind. There are other

signals that your content and

publication efforts give out. It’s important that you are mindful of this

signals. There is no such thing as neutral action online. Everything you’ll

do on the internet either improves your brand or degrades it. There is no

little ground, there is no no-man’s land in between these extremes. You’ll

either push your brand forward or you are holding it back. This is

important to keep in mind because everything you’ll do, from how

frequently you’ll post to where you’ll publicized your content and what

kind of ads you’ll show around your content all impact the original brand

value of your content.

Keep in mind that whether you are writing for clients or you are writing to

your own websites and online properties, your content carries an

inherent brand. You have to be mindful of that brand or else you are

going to lose serious opportunities in making money of your brand. Be

mindful of how this other signals of your content gives out. If they don’t

meet the requirements of your target audiences, chances are you’re

missing the boat.

Draw a tight correlation between content and conversion

According to Stephen Covey, the writer of “7 Habits of Highly Effective

People,” you have to always begin with the end in mind. In other words,

whatever you do you have to always focus on your end objectives.

You can’t do things randomly. You can’t do things on a whim. You can’t

do things on impulse. While you may expect to get lucky from time to

time, that is no way to write in 2014. If you want to earn money online,

you have to be targeted and directed regarding the objective you are

trying to achieve. The objective with online publishing is the same in

2014 as it was in 2013 and earlier. It’s never changed.

What objective is that? Conversions.

You have to remember that there is a big difference between content that

simply brings traffic and content that converts. Know the difference.

Know how this different types of content interact with each other. It’s

okay to come up with very ready top list or funny articles that get a lot of

love from Facebook and Twitter. However, they have to support an

overall strategy for conversion. Otherwise you’re just wasting your time.

Otherwise all this time and effort you have expended in writing produces

materials that don’t really pay the bills. So you have to make sure that

the content that brings traffic has a clear pathway to content that

converts.

A key part of this is to focus on branding and author rebuilding. Why?

When you build a solid brand and you establish a clear authority, you

build trust. People buy from people they trust. It really is that simple. So

the more trust your content generates, the better your results will be.

Content writing in 2014 promises to be more challenging than previous

years. The old rules have gone out the window. You have to really step

your game up. Keep the tips above in mind to help you craft a clear focus

and rational strategy that can help you achieve the results you’ve been

dreaming of.

To write like a Champion in 2014 is possible of everybody but you have

to put in the work yourself starting today.

Connect with me!

Email me here.

info@marcomoeschter.com

http://marcomoeschter.com

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All the Best

Marco Moeschter