How to Write Twitter Messages That REALLY Sell!

Author: Christine Dyer, Creator and Founder of BridalTweet.com

This document contains proprietary information of BridalTweet. No disclosure or use of any portion of these materials may be made without the express written consent of BridalTweet. All rights reserved.

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

Christine Dyer’s Credentials 2

Christine Dyer has led the way in using social media to effectively transform the wedding industry. Christine is the founder of BridalTweet.com, the wedding community that connects over 20,000 wedding professionals, brides and wedding bloggers each month. At BridalTweet, Christine shares free wedding marketing advice with wedding professionals through her weekly blog.

As a testament to Christine's social media expertise, WeFollow.com has ranked BridalTweet as the most influential wedding brand on Twitter with its 27,000 followers.

Christine Dyer also spent the last six years working at American Express and most recently was their Director of Social Media Marketing. In this role, Christine led the development and growth of Facebook fan pages, which include Small Business Saturday (1.5 million fans) and American Express OPEN (200,000 fans).

Christine holds a B.S. and M.B.A in marketing from Fordham University.

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

Agenda 3

• Part 1 - Why Your Wedding Business Absolutely Needs Twitter

• Part 2 - Great Profiles + Tons of Followers

• Part 3 - Write Posts That Get Brides Into Your Bank Account

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

4

Interruptive, one-way marketing has seen its day. Both brides and wedding professionals now have unlimited options and are ignoring advertising.

To be heard today, you need to: 1) turn to relevant online communities, where conversations are happening and

2) contribute authentic and relevant information to those conversations.

Part 1 - Why Your Wedding Business Absolutely Needs Twitter

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

5

The best social media strategies include both Facebook and Twitter.

Twitter has 300 million users

You can easily search for mentions of your business or products on Twitter.

Twitter gives you the opportunity to engage with people who normally wouldn't have thought to go to you directly. 

Twitter visitors spend more than average, and more than most Facebook visitors, according to research from comScore.

Statistics:

Get your message in front of people that you wouldn’t normally be able to reach – for free!

Part 1 - Why Your Wedding Business Absolutely Needs Twitter

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

6

Your social media profiles are as important as your website.

When setting up your profiles, make sure you include: Your business’ logo or professional photo Links back to your website Content about you and your company Your page needs to give people a reason to follow you

Using your real name creates trust.

Personalize your Twitter background for a totally unique and branded look and feel.

List your Twitter address on your website, blog, business cards, etc. 

Follow 50 brides or wedding professionals per week. 

Part 2 – Great Profiles + Tons of Followers

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

7

Providing ‘wedding ideas’ and ‘wedding planning solutions’ leads to more wedding sales. 

Only post things that will help your audience. 

Talk to both wedding professionals AND brides.

If it makes sense, you can link back to content on your website or your blog.

Get more free traffic by shortening and tracking all urls at: http://su.pr/

Ask engaging questions to spur conversation. 

Write tweets that are around 120 characters.

Use the symbol # (also known as a hashtag) before relevant keywords in your tweets in order to categorize those tweets in Twitter Search. Clicking on a hashtagged word in any message shows you all other relevant tweets within that category..

For example: #Wedding Photo of the Day! This #groom is TOTALLY admiring his beautiful #bride!

http://su.pr/1reKab.

Part 3 – Write Posts That Get Brides Into Your Bank Account

This document contains unpublished confidential and proprietary information of BridalTweet. All rights reserved.

8

Want More Social Media Tips?

Access 2 FREE Videos Today!

Visit:http://www.bridaltweet.com/page/marketing-tips

Thank You