How to seize opportunities when everyone else can only see obstacles

With

Julio De LaffitteModerated by

James Tuckerman

And all this

is hiding.

Julio De Laffitte

I realized that the

real conversation

was about

commissions, how

much money we

really make.

My Success

the more people want to

become my clients.

The more I disclose

Industry Practice

How can you take a tired

practice and turn it on its

head?

What are the sacred cows in your

industry?

Economic Crisis, 2008

So there was much space for me in

market!

In 2008, my competitors were getting out.

They were all down sizing.

Key To SuccessIf everybody Zigging,

I could get myself Zag.

Economic Factors

What is the greatest economic threat to your industry?

When it happens (and it will ), what is your

plan?

Why?

Why?

Why?

Why?

How many layers of why do you need to peel back before

you uncover the true purpose of your business?

PLAY THE

WHY GAME

WHY?

Brand Conventions

Societal FactorsAsk friends, family and staff. Make it

a game. Give yourself permission to

be awesome.

What is your super

power?

Look at Skyline

Look at it objectively.

Look at the skyline.

Personal Attitude

Write down your self-

imposed weaknesses

on the left column.

Write down what

opportunities you

are missing because

of each self-

imposed weakness.

Just the Way I am?

You need to break all the hypnosis (and that’s how you

Zig)

Most destructive sentence in the

English language is, That’s just the

way I am.

Weakness VS Super PowerNote down your weaknesses and

explore your potential against it.

Final Words

Get your head out of

conventional thinking.

Zig when others are

zagging.

Summary

Key points to

remember

Thank You