1. How to build commercialopen source business models(short introduction) Dr. Karl Popp http://www.drkarlpopp.com Version 1.3 6/19/2012Copyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

2. Background informationBusinessModels, Ecosystems and Partnershipsin the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Examples from over 50 software companiesCopyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM 3. Question in focus Can a commercial open source business be constructed as a combination of Business models Product and licensing strategy Way to leverage the community? I say: YES!Copyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM 4. Commercial Open Source Business Model Typeof Products/ Services offered Intangi Huma ble n Creato Invent n/a r or DistribIPn/a utordistributor IP = Intellectual PropertyBased on the work by Weill et. al. Lessor IPContrCopyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM 5. Commercial Open Source Business Model Software vendors can create differentInvent business models for open sourceor Starting with servicesIP (consulting, maintenance, support) atdistri the bottom additional businessbutormodels can be added:IP IP Lessor: commercial licenses can besold to customerslesso IP distributors: distribute open source rsoftware Inventor: create software ContrIP = Intellectual Property actorCopyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM 6. Open Source Business Model variation:Dual Licensing IPProvide distriSoftware Open Source SoftwareCusto- butorvendor Providemer Commercial IPSoftware lesso Identical software or software versions r are provided under two different licensesProducts,Assets orServicesCopyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM 7. Summary A commercial open source business can be constructed as a combination of Business models Product and licensing strategy Way to leverage the communityCopyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM 8. The offering Learn where you are and when you like Books orOn demand video lessons print or iBooks or kindle Profit from SoftwareProfitfromSoftwareEcosystems. Ecosystemsmindbites.com ISBN: 978-3842300514Copyright 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM