how top brands unify social measurement across the marketing stack
TRANSCRIPT
How Top Brands Unify Social Measurement
Across the Marketing Stack
2
Speakers
Alon Amit Kohki YamaguchiCo-Founder & VP
ProductProduct Marketing
What is driving your social performance,
today?
Social
Owned
Social
Paid
Earned
Social
Social
Website Search
Sales & Revenue
Display
Mobile
Offline Media
What is driving your social performance,
today?
Poll
10
Multi-Channel Campaign Measurement
Customer Example: Visa
11
Brand Example: Visa Checkout
12
10+ Channels:• Facebook
(+paid)• Twitter (+paid)• Instagram• YouTube• Google+• Sysomos
+ TV+ Display+ Paid Search+ Email
13
10+ Channels:• Facebook
(+paid)• Twitter (+paid)• Instagram• YouTube• Google+• Sysomos
+ TV+ Display+ Paid Search+ Email
Global campaign activated across 20+ countries in social, TV, display, paid search, web, email, and more• Understand total campaign
impact and cross-channel interactions
• Compare performance across co-marketing partners and regions to find invest/divest opportunities
14
Customer Example: JCPenney
Massively Parallel Initiative Tracking
15
Brand Example: JCPenney
16
17
40+ campaigns and initiatives every year; up to 7 initiatives running in parallel• Compare individual
campaign performance against baseline / historical campaigns
• Analyze content strategy and accrue learnings
• Find invest / divest opportunities across campaigns and categories
18
Customer Example: Pernod Ricard
Multi-Channel Brand Health Monitor
19
Brand Example: Pernod Ricard
20
21
Brand health quantified using cross-channel KPIs at each stage of the funnel• Assess holistic brand
performance across channels
• Monitor leading indicators for which brands are trending up or down in which regions
• Find bottlenecks / weaknesses in the funnel
22
Customer Example: Intel
Real-Time Digital Command Center
23
Brand Example: Pernod Ricard
24
25
Key metrics for every post, tweet, photo, and video tracked and updated every hour• Find well performing assets
quickly to sponsor or distribute across more platforms
• Monitor content mix across lines of business and initiatives
• Track performance against goals and targets
Your Social Easy Button
Your Social Sprinklr Easy Button
• Keep your current publishing workflows• Keep your current listening setups• We automatically ingest all of your metrics and
tags• We unify signals across all of your platforms
And then the fun begins…
Your Social Easy Button
Calculate Cross-Channel KPIs
Calculate Cross-Channel KPIs
Calculate Cross-Channel KPIs
Calculate Cross-Channel KPIs
Combine Paid and Organic Performance
Social PropertiesAds Accounts
Execution Tools
• Spend• Targeting• Flighting
• Tags & Campaigns• Proprietary Metrics• Other Metadata
• Engagement Metrics• Impressions & Reach• Follower Base• Creative & Copy• Demographics
Discover Your Best Performing Content
1. Unify measurement across paid, owned, and earned
2. Enable deep and comprehensive content analytics
3. Identify external performance drivers4. Understand social impact across the entire funnel
In Summary: What You Can Do
• Any thoughts on the webinar content?• Interested in taking your social measurement
to the next level?Let us know: [email protected]
Before the Q & A
Q & A
Thank you for joining our webinar!