WHAT IS TRACKING PIXEL ?

• Tracking pixels are little 1x1 transparent pixel images that allow you to keep track of how many users visit your website or see your advertisement.

WHY WE NEED A TRACKING PIXEL ?

• Certain crowd-funding platforms do not provide users with information about how many people visit their project page (they only tell you how many people give you money!).

• When you need real time analytics.

HOW TRACKING PIXEL WORK ?

• It relays a code back to the master URL that shows that the pixel was pinged which in turn has a track of the IP addresses through which your website was accessed.

• This helps in finding out the total reach on your site as well as the most redundant visitors.

WHERE TO GET A TRACKING PIXEL

• Your third party advertiser or agency typically sends you the tracking pixel code.

• Facebook Pixel implementation.

HOW TO USE A TRACKING PIXEL

Most tracking pixels have the same format with slight variations in the style variable. It is up to you and the advertiser to choose which format to use.<img src="TRACKING-PIXEL-URL-GOES-HERE" style="position:absolute; visibility:hidden"><img src="TRACKING-PIXEL-URL-GOES-HERE" style="display:none"><img src="TRACKING-PIXEL-URL-GOES-HERE" width="0" height="0">

This is how you need to embed the tracking pixel code onto your website.

BEST PRACTICES IN PIXEL TRACKING

Put a cap on tracking pixel frequency to reduce end use latency. If you have a targeted campaign—like one for young males of a certain age—

then don’t waste tracking pixels by firing them at older women, etc.Respect privacy practices and “Do Not Track” requests.Allow customers to opt out of tracking.Employ start and end dates that are in sync with the campaign that is running.

AREAS OF ADVANTAGE

• AFFILIATE MARKETING• CONTENT

MARKETING

FUTURE OF PIXEL TRACKING

•  As tracking pixel technology evolves, the ability for a company to see different metrics and better analytics will evolve as well.

•  According to experts it offers smarter technology, better performance and the ability to seamlessly integrate with future services,

ABOUT VNATIVE

• The vNative Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns in one place.

THANKS FOR WATCHING

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