how travel brands are using social media for marketing
DESCRIPTION
A research presentation on the social media marketing methodologies being used by travel brandsTRANSCRIPT
How travel brands are using
social media for marketing
1
August 2011
8 social media strategies for travel brands
2
Social Media Strategy
Social Media Campaigns
Loyalty Campaigns
Social Games
Blog
Advocacy Program
Social Apps to connect
Crowdsourced content
Travel Forum
User Generated Content
Conversations
Connections
Community
Social Dynamics
Social Media Campaigns
Queensland Tourism
ran a campaign for
the search of an
island caretaker who
would communicate
his experiences to
the world
The winning
caretaker was
decided through a
social media contest
The campaign
helped the brand
generate buzz and
conversations for the
island
4
Best job in the world
http://islandreefjob.com
European Travel
Commision launched
a photo contest on
Facebook asking
users to submit their
morphed pictures at
various travel
locations
The campaign
helped generate
buzz and interest for
various travel
locations
5
Visit Europe photo contest
https://www.facebook.com/visiteurope?sk=
app_128953167177144
Loyalty Campaigns
Jet Blue is rewarding
customers for
checking-in at Jet
Blue Terminals using
Facebook Places
Customers unlock
official badges and
reward points for real
rewards.
Helps the brand
recognize it’s loyal
customers and
generate viral buzz
on networks
7
Jet Blue: Go Places app
http://www.facebook.com/JetBlue?sk=app_
172907589409924
Tripadvisor has
launched a campaign
to recognize its most
loyal reviewers and
community members
Helps the brand
express recognition
to its reviewers and
loyal fans
8
Tripadvisor: Star Reviewer
http://www.tripadvisor.com/TAOffer-
a_wid.TopReviewersLander
Social Games
A social game by
travel channel
Helps consumers
learn about
interesting places
around the world
10
Travel Channel: Kidnapped
http://apps.facebook.com/kidnapped/home
Travel Blogs
Lonely Planet‘s
Official Blog
Showcases travel
destination, tips and
stories
Shares brand’s
passion for travel
with the readers
12
Lonely Planet Blog
http://www.lonelyplanet.com/lpblogs/
Southwest Airlines
Official Blog
Communicates to the
traveller community
how Southwest
Airlines can make
their travel
experience better
13
Southwest Airlines: Nuts About Southwest
http://www.blogsouthwest.com/
Advocacy Programs
British Airlines’
campaign to promote
tourism between
London and New
York
Provides expert
recommendation for
the best places in the
two cities
15
British Airlines: Metrotwin
http://www.metrotwin.com/
Social Apps to connect
A social app to show
where your friends
have been across the
globe
Provides a social
connect to get
recommendations
from friends
17
Tripadvisor: Cities I have visited
http://www.tripadvisor.com
Airbnb has a social
application that
shows the people in
your network (friends
or friends of friends)
who have places to
rent for travel
18
Airbnb: Social connections
http://www.airbnb.com/search?connected=t
rue&new_search=true
Crowdsourcing content
20
Travel DK: Reviews
http://www.traveldk.com
Crowdsourced
reviews and ratings
on the website
Helps visitors get the
best information from
the community’s
collective intelligence
Travel Forums
Lonely planet’s travel
forum
Helps the brand
participate and
support their
consumers in their
travel research
22
Lonely Planet: Thorn Tree Forum
http://www.lonelyplanet.com/thorntree/index
.jspa
23
Virgin Airlines: V-Flyer Forum
http://v-flyer.com/forum
Virgin Airlines’ travel
forum
Helps the brand
participate and
support their
consumers in their
travel research and
information
Indian travel brands using social media
25
Club Mahindra: Jiyo Life
http://www.jiyolife.com/
Club Mahindra
campaign to motivate
people to get more
from life
Energizes
consumers to travel
for leisure and fun
26
OkTataByeBye
http://oktatabyebye.com
Make My Trip’s
online travel
community
27
Offisial Atyachar
http://www.offisialatyachaar.com/
Make My Trip’s travel
campaign to motivate
corporate workers to
find breakaways from
work
About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.
About Kuliza
Ensure a hassle free
infrastructure to sustain your
changing needs:
Cloud system health checks
Cloud architecture design
consulting
Cloud migration and
management
Bespoke app development
on AWS and GAE
Build mobile apps for next
generation devices. ZaMobile
services helps you
conceptualize, design, develop,
distribute and manage your
apps.
Focus areas:
iOS
Android OS
Blackberry OS
Build social platforms, tools and
software. Kuliza’s ZaSocial
services helps across the full
range of social product
development from planning to
design, development and
hosting. Our focus areas are:
Online communities
Social commerce
Social CRM
Social Apps
ZaSocial ZaMobile ZaCloud
Our Offerings
