how twitter helps support your networked job search and connect with alumni
DESCRIPTIONA tutorial on how to use twitter to support your networked job search. What is Twitter? Why is it relevant? How do I get started? How do I know it is working? A 10-minute, 10-slide presentation for Harvard Business School. 12.2010
Using Twitter to Support the Networked Job Search
10 slides | 10 minutes
What is Twitter?
Why is it relevant for the networked job search?
How do I start?
How do I know I’m doing it right?
+What is Twitter?
Huge crowd engaged in conversation
Stage 1: Listen Ability to listen in Tune into specific people Tune into specific
Stage 2: Engage Signal interest Establish expertise Engage with crowd
+Why is it relevant for the Networked Job Search?
Identify and track Key Opinion Leadres
Un-obtrusively connect with: Alumni Influencers Prospects
Trends relevant to industry Identify Track Expert analysis Stage 2: Participate
+How do I start?
1. Go to twitter.com & signup
2. Work on your ‘bio’
3. Determine who to follow
4. Use @replies
5. Send DMs
6. Send updates
7. Use Hashtags
+Get started: Narrow the Topic
Can be difficult to distill down real area of interest
If you could sit down with one expert to talk about your area of interest… What would his/her
background be? What are some common
phrases? What would your project
Find Key Opinion Leaders Follow their lists Follow their “following”
+Get Started: Tune In
Set up a search string in twitter
Sign up for email alerts for search terms
Search twitter to find thought leaders
Find and follow users + lists: HBS Faculty: http://www.hbs.edu/about/connect/
HBS people: http://startuptribe.com
Staff bio pages for targeted company/fund
+5 Ways to Engage on Twitter
1. Respond in a authentic and constructive way
2. Share a resource or offer a suggestion
3. Reach out to introduce yourself
4. In your own tweet, “tag” the company/individual
5. Re-tweet (RT) to your followers
+How Do I Know I’m Doing it Right?
Identifying new Key Opinion Leaders, trends and relationships
Relationships crossing over into face-to-face
Feeling “in the flow”
Finding balance in stream
Usage supports your goals
+Recap: Four Questions + Answers
What is Twitter? A tool for tuning into conversations and engaging with
Why is it relevant for the networked job search? Identify, track and engage with Key Opinion Leaders,
alumni and others
How do I start? Sign up, set up, keep up
How do I know I’m doing it right? Do you see a near-term payoff for your investment in time?
+Using Twitter to Support the Networked Job Search