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+ Using Twitter to Support the Networked Job Search 10 slides | 10 minutes @andrewrosenthal 12/9/2010

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A tutorial on how to use twitter to support your networked job search. What is Twitter? Why is it relevant? How do I get started? How do I know it is working? A 10-minute, 10-slide presentation for Harvard Business School. 12.2010

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Page 1: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+

Using Twitter to Support the Networked Job Search

10 slides | 10 minutes

@andrewrosenthal 12/9/2010

Page 2: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+Four Questions:

What is Twitter?

Why is it relevant for the networked job search?

How do I start?

How do I know I’m doing it right?

Page 3: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+What is Twitter?

Huge crowd engaged in conversation

Stage 1: Listen Ability to listen in Tune into specific people Tune into specific

conversations

Stage 2: Engage Signal interest Establish expertise Engage with crowd

Page 4: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+Why is it relevant for the Networked Job Search?

Identify and track Key Opinion Leadres

Un-obtrusively connect with: Alumni Influencers Prospects

Trends relevant to industry Identify Track Expert analysis Stage 2: Participate

Page 5: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+How do I start?

1. Go to twitter.com & signup

2. Work on your ‘bio’

3. Determine who to follow

4. Use @replies

5. Send DMs

6. Send updates

7. Use Hashtags

http://www.wikihow.com/Use-Twitter

Page 6: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+Get started: Narrow the Topic

Can be difficult to distill down real area of interest

If you could sit down with one expert to talk about your area of interest… What would his/her

background be? What are some common

phrases? What would your project

be titled?

Find Key Opinion Leaders Follow their lists Follow their “following”

Page 7: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+Get Started: Tune In

Set up a search string in twitter

Sign up for email alerts for search terms

Search twitter to find thought leaders

Find and follow users + lists: HBS Faculty: http://www.hbs.edu/about/connect/

HBS people: http://startuptribe.com

Staff bio pages for targeted company/fund

Page 8: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+5 Ways to Engage on Twitter

1. Respond in a authentic and constructive way

2. Share a resource or offer a suggestion

3. Reach out to introduce yourself

4. In your own tweet, “tag” the company/individual

5. Re-tweet (RT) to your followers

Page 9: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+How Do I Know I’m Doing it Right?

Identifying new Key Opinion Leaders, trends and relationships

Relationships crossing over into face-to-face

Feeling “in the flow”

Finding balance in stream

Usage supports your goals

Page 10: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+Recap: Four Questions + Answers

What is Twitter? A tool for tuning into conversations and engaging with

people

Why is it relevant for the networked job search? Identify, track and engage with Key Opinion Leaders,

alumni and others

How do I start? Sign up, set up, keep up

How do I know I’m doing it right? Do you see a near-term payoff for your investment in time?

Page 11: How Twitter Helps Support Your Networked Job Search and Connect with Alumni

+Using Twitter to Support the Networked Job Search

Feedback: @andrewrosenthal