how we are caught in the web
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How We Are Caught In The Web Presented at SAS Belux 2012.TRANSCRIPT
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HOW WE’RE CAUGHT IN THE WEB
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6,5Y RESEARCH
1Y STRATEGY
TECHNOLOGY GEEK
WORLDEXPLORER
RUNNING JUNKIE
WINELOVER
CUISINESAVOURER
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THE EVOLUTION OF THE WEB
IMPACTING OUR LIVES
WHERE TO GO FROM HERE?
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1 THE EVOLUTION OF THE WEB
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1EVOLUTION
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1EVOLUTION
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1EVOLUTION
INFORMATIONAL SOCIALTRANSACTIONAL
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1EVOLUTION
THE QUANTIFIED SELF
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2 IMPACTING OUR LIVES
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2IMPACT
3.74 DEGREES OF SEPARATIONLars Backstrom, May ’11
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2IMPACT
ACEBOOK IS MAKING US
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2IMPACT
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2IMPACT
600 800 million users30 billion pieces of content shared each month
175 200 million users70 250 million tweets per day
35 48 hours of video uploaded per minute
4 5 billion pictures hosted on Flickr
Legend: 2010 - 2011
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2IMPACT
ATTENTION SPAN2001: 12 MINUTES2011: 5 SECONDS
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2IMPACT
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“It’s not information overload, it’s filter failure”Clay Shirky
2IMPACT
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10‘SDISCOVER
00‘SSEARCH
90‘SBROWSE
2IMPACT
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3 WHERE TO GO FROM HERE?
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3FUTURE
THE SOCIAL FILTER / HUMAN / CURATION
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3FUTURE
75% OF OUR DIGITAL WORLD IS A COPY
IDC 2010, DIGITAL UNIVERSE STUDY
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3FUTURE
PRIVACY PERSONALIZATION
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3FUTURE
Transactional data
Shared information
Machine data
TOWARDS A MORE INTELLIGENT WAY OF LIVING(1/2 ALGORITHMS + 1/2 HUMAN DESIGN)
ANALYSIS
INTEGRATION
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3FUTURE
“The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the next decades.”
Hal Varian - Chief Economist Google
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QUESTIONS