How We Designat BlaBlaCar

Hi, I’m Julien,Experience Designer at BlaBlaCar

@jupelletier

We connect people who need to travel with drivers who have empty seats

and change the way

20 Millionspeople travel

In 19 countries

Why “Experience Designer”?

“The functionality of “finding a nice place to stay” is technically what many people use AirBnb for, but the real goal is for you to have a wonderful,

memorable time wherever you’re going.”

— Joe Gebbia

We imagine solutions that make the ridesharing experience as easy and

enjoyable as possible.

Mainly, this means creating interfaces

Guidelines, content(Airbnb)

Offline solutions(Lyft)

We’d like to bring something magicalto our members

Our Workflow

Overview

- All the Experience Designers work together as a Scrum team

- 1 Product Owner

- 1 week sprint

- Weekly design meeting

Project types

Structure the team

Conversion Lab

Innovation/Exploration Content / Education

Current quarter product roadmap

Next quarter product roadmap

Research1

Design2

Review3

Deliver4

Research1

1. Research

Benchmark

1. Research

Quantitative Research

1. Research

Qualitative Research

1. Research

Journey Mapping

Design2

2. Design

Tools

Sketch Invision ???? Zeplin

?

2. Design

Template file

Artboards AssetsUI elements

Pro tip

“A user interface is like a joke.If you have to explain it, it’s not that good.”

Watch your interface in Polish

It must be comprehensible

The text must fit

The text must fit

...ooops

Review3

3. Review

- 15 minutes every morning within the Design Team

- Specific review sessions with Product Managers

- Validation with Head of Product & Founders

- Check feasibility with Tech team

3. Review

Dropbox shared folder

“Design Review”

JIRA ticket idScrum status

Finder filters

3. Review

We only share dropbox links,no export file attached in our mails, Slack or JIRA

=Exported designs always up to date

Deliver4

- Kick-off meetings with devs (assets & interfaces delivery)

- UI/UX Validation (on preprod or specific build)

4. Deliver

Data DrivenDesigners

A small change

Results

Questions?We hire!

blablacar.com/dreamjobs