how we run a successful enterprise club. introductions carl hunt – head of business studies and...
TRANSCRIPT
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How we Run a Successful Enterprise Club
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Introductions
Carl Hunt – Head of Business Studies and Economics at Dubai English Speaking College
Matthew Davies – Teacher of Business Studies and Economics at Dubai English Speaking College
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Objectives
• Enterprise opportunity• Nurture entrepreneurial skills• Provide a context for academic content• Ignite interest/passion• Identify reward – financial/non-financial• Build learning and thinking skills
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Generating Ideas
• Often tricky!– Use practical tasks to stimulate creativity– Brainstorming– Start simple but not too simple!– Growth and diversification/extension potential
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Previous Successful Ideas
• Memory sticks
• Soap Sensations
• Record Clocks
• Gramophone
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Generating Ideas Task
• Use the resources on your tables to create a product.
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Tasks
• Create a new children’s toy (8 mins)• Create a brand name (2 mins)• Create an extension strategy (3 mins)
• Present your idea
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Fund Raising
• Doughnuts• Bake sale• Events – Disco• Sponsorship• Donations• Book sale• Concert• Fashion show• Auction
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Practicalities of Running a Young Enterprise Club
• Launch the opportunity to be a part of Young Enterprise
• Establish roles within the company– Managing Director– Finance Director– Company Secretary– Marketing Director– ICT Director– Operations Director– Purchaser
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Practicalities of Running a Young Enterprise Club
• Retail opportunities– Parents’ Evenings– School productions– School events– Local markets – Safa Park, School Fetes, Craft fairs,
Festivals
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Practicalities of Running a Young Enterprise Club
• Meetings– Formal– Agenda– Minutes– Name plates– Board room layout
• Finance– Fund raising for start-up– Donations– Charity support
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End of Trading Evaluation
• Trading Report (sourced by director/staff)• Profit and Loss Account• Balance Sheet• Legacy – Trophy/plaque
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Planning for Your Young Enterprise
Produce a marketing proposal for Young Enterprise Club at your school
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Mapping to the Curriculum
• Marketing (Art, Media, English, Geography, ICT, Drama)
• Finance (Maths, ICT)• Generating Business Ideas (PSHE, DT, Art)• Sales (Drama, English, Media)• Operations (Maths, DT, ICT)• Human Resources (Business, Law, Psychology,
Sociology, Politics)
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How we use Dragons’ Den to Inspire Young Business Minds
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Introductions
Carl Hunt – Head of Business Studies and Economics at Dubai English Speaking College
Matthew Davies – Teacher of Business Studies and Economics at Dubai English Speaking College
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Background
• Based on the successful BBC TV show• Involving Year 10 & 12 students• Teams of 4-6 students representing school
houses• Dragons with entrepreneurial pedigree
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Scenarios
• Marketing Dubai in the recession• Marketing DESC• Marketing Expo 2020
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Dragons
• Local entrepreneurs• High credibility• Familiar with context of show• Understanding of student capabilities
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Dragons
• Mrs Drury – Expat Woman
• Mr Qavi – Biryani Express
• Mr McAuley – Jumeirah Group
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Developing “Soft Skills”
Time managementTeam workingProblem solvingWorking with limited resourcesEmpathising with othersDeveloping an argumentNegotiating
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Actually “Hard Skills”
Time managementTeam workingProblem solvingWorking with limited resourcesEmpathising with othersDeveloping an argumentNegotiating
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Your Pitch
Marketing Your School to us