how web stores are different from retail stores

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Retail Store V/S Web Store

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Planning & Designing Web Store User Interface

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What’s a web store

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Retail Store vs. Web Store

What's the difference?

Should there be difference?

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Bridge the gap between Real world and Virtual world Who can buy it and when / how soon do they need it?

Decisions taken when buying that item

Showcase Product variety

Display total pricing upfront

Customer Service

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Website Conversion Funnel

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Landing Page / Home PageWell defined & Clear Logo

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Well defined & Clear Logo

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Landing Page / Home PageDiscounts / Deals upfront

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Discounts / Deals upfront

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Landing Page / Home PageDisplay of Popular / New products

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Display of Popular / New Products

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Landing Page / Home PageSocial Media- 20 % of online purchases are made after browsing through Social Media sites

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Landing Page / Home PageCustomer Care Numbers

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Landing Page / Search Results PageClear Search Box Hopefully placed on top right

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Landing Page / Search Results PageRetain Search Keywords

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Landing Page / Search Results PageDecision Making Information

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Decision Making Information

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Decision Making Information

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Landing Page / Search Results PageRefine & Sorting Criteria

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Refine and Sorting Criteria

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Product Detail PageVisuals, Visuals and More Visuals

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Visual, Visuals and More Visuals

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Product Detail PageAction button (Buy) above scroll

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Action button (Buy) above scroll

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Product Detail PageUpsell

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Product Detail PageEngage customers to bring content

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Shopping Cart

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Shopping Cart

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Shopping Cart

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Check out flow

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Check out flow

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Web Store User Interface

Stop designing Pages and Start Designing Flows

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• Get to see lots of variety in a short time.

• No travel cost.

• Saves lots of time.

• More discounts and deals on items.

• Free delivery on every purchase.

• “Cash on delivery” for products.

Why people buy online?

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• Not sure with the material and size.

• Fear of Credit card number being hacked.

• Bad experience of their friends.

Why people hesitate to buy online

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• Trust to these participants is build by - Friend’s recommendation - TV ads was considered as a higher brand recall. - Branded items on websites - Cash on delivery

Trust

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•Female users takes registration more serious than male.•Users are tired of creating usernames and passwords that they probably forget. •Problems with registration (shouldn’t have cumbersome series of fields and questions) that could derail a purchase.•Provide the help messages with what information is needed.•Users expects the Ecommerce websites to send regular emails about new arrivals, offers.

Registration