how well do you know this company?
DESCRIPTION
Founded in 1961 after two companies merged together The Frito Company and H.W. Lay & Company Division of the PepsiCo “Manufactures, markets and sells corn chips, potato chips and other snack foods.” Because of Frito-Lay, PepsiCO is the largest globally distributed snack food company in the world OverviewTRANSCRIPT
How well do you know this company?
https://www.youtube.com/watch?v=TYqHj9C0v2Q
Selene Jones
Founded in 1961 after two companies merged together
The Frito Company and H.W. Lay & Company
Division of the PepsiCo
“Manufactures, markets and sells corn chips, potato chips and other snack foods.”
Because of Frito-Lay, PepsiCO is the largest globally distributed snack food company in the world
Overview
Products
Social Media Marketing Aspects
Overall Approach
Fun and Exciting
Slogan: “Good Fun!”
Family/Friend Oriented
Multiple uses and purposes for different occasions
Go follow and buy Frito-Lay