how & why to use pinterest "buy" button

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Pinterest | Buy Button 8 th June 2015 Hannah Law, Daniela Badalan and Mathieu Gillain

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Pinterest | Buy Button 8th June 2015

Hannah Law, Daniela Badalan and Mathieu Gillain

Pinterest Buy Button What’s new? q  Pinterest is adding a “buy it” button that will enable users to purchase directly

within the app, search by price, and easily select product color, size and quantity. q  Payment processed by Apple Pay or credit card. Merchants fulfill their own orders. q  Launching to Apple users in the US in coming weeks. q  Pinterest won’t take a cut of purchases but will monetize via Promoted Pins. q  The functionality follows Instagram “Buy” ads, Facebook’s Sell Something feature

on Groups, and Twitter's partnership with Barclays Pingit payment service. Why should a brand use the Pinterest Buy button? q  Pinterest users want to be able to shop for the items they search for and pin. This

new functionality will allow a seamless in-app purchase experience for user. q  The quick and easy potential to buy should increase sales. q  Social media value will be more effectively measured in terms of sales conversion. q  Brands will gain access to data about their customers which could lead to insights

for potential retail partnerships, improved media targeting, and deeper social CRM. q  Insights about which products, photographs, titles and descriptions drive

conversion can be applied to optimize content on other social platforms.

How should brands use the Pinterest Buy Button? q  Pinterest is working with select major brands, including Macy’s, Neiman Marcus,

Cole Haan, Kate Spade and Nordstrom to launch 2+ million “Buy it” buttons. q  Retailers using Shopify and Demandware will soon be able to use Buyable Pins. q  Learn more by asking us [email protected]

Statistic Source: Millward Brown, 2015

87% o f u s e r s h a d purchased items t h e y f o u n d o n P i n t e r e s t

“People want to buy things on Pinterest” Ben Silberman, Pinterest CEO and Co-Founder

Blue button indicates potential for in-app purchase Buyable Pins have prominent in-app real estate, featured at the top of search results

•  Color selections will be available in handy carousel below product image.

•  User experience has been optimized for mobile shopping.

•  Users won’t be charged more than an eCommerce purchase.

•  Pinterest are also planning how other utility buttons – such as “Wish List” – could be added to Pinterest.

“The experience is already a commercial experience” Tim Kendall, Pinterest General Manager – Monetization