How will Google Caffeine affect rankings?

• With the launch of its new indexing system, Google has stirred up a sensation in the market. SEO strategists all around the world are now on their toes. The buzz around in the SEO circles is how much they need to change their strategies to find favor with the new indexing system. However, there is no need to feel alarmed. Google Caffeine is just a new method of indexing and presenting information on the web. It is a development on the existing system of indexing. The new system aims to enhance relevancy, speed, size and range of Google’s search. Given the preciseness of Google Caffeine, it is more of a boon to the process of SEO.

• Google Caffeine can index content faster. Therefore when SEO techniques are properly implemented one can look forward to early boost in search engine rankings. The older system was comparatively slow. It took days to index thereby making it difficult to get quick if not instant results. What it is vital is that the current ranking factors still exist. However the work efforts put in to promote a website will have a faster effect.

• As they say content is king, Google Caffeine aims to sniff out the best quality content as quickly as possible and present it to the browser in quick time. So high quality content gets easily indexed by the new system and thereby can help a site achieve faster SEO rankings. This new approach can help to enrich web content in every possible way. Much in the same way Google Caffeine attaches importance to the speed and reliability of your website. If your site is hosted by a poor hosting company with an abysmal uptime track record you may find it difficult to rank. The quality of your hosting company does matter. And why not! It is technically and ethically wrong to allow poorly hosted websites to pip over the better and strongly hosted ones.

• If you have a sincere approach, Google Caffeine can help you achieve faster rankings. If you believe in black hat tricks, it’s time to mend your ways!

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