how will mobile technology shape our future?
DESCRIPTION
Presentation by Kenn Moulynox at Cards & Payments (APAC) ConferenceTRANSCRIPT
Cards & Payments Australasia 2012Cards & Payments Australasia 2012
Kenn Moulynox Kenn Moulynox Senior Account ManagerSenior Account ManagerGiesecke & Devrient Australasia Pty Ltd Giesecke & Devrient Australasia Pty Ltd
The HeadlinesThe Headlines
Who will Lead in Mobile
Purchasing? Apple, Google,
Facebook, Amazon,
PayPal…or your Bank?
Mobile Commerce Market Set to Accelerate!
Google in talks with carriers to
take Google Wallet global
NXP unveils next-g
eneratio
n
PN547 NFC
contro
ller
Top US retailers to develop their own NFC mobile wallet
Inside Secure launches low cost NFC tags with 2KB of memory
ZTE debuts Touch and Share technology
Harman uses NFC to personalise the driving experience
Identive and WPG to share x-rays via NFC
Thirteen major brands
sign up for UK NFC
advertising campaign
Isis announces first banking partners: Chase, Capital One and Barclaycard US sign up
CBA chooses G&D tech for mobile CBA chooses G&D tech for mobile
NFC paymentsNFC payments
The Digital Economy Is Here! The Digital Economy Is Here!
• Mobile device ownership 2006 = 4141 of 100
• Mobile device ownership 2011 = 86.786.7 of 100
• By end 2012 NFCNFC handsets more than 65%65% in Europe
• Ave Lifecycle for handset = 1111 months
• Mobile banking users to reach half a billionhalf a billion by 2013
Mobile & NFC a digital economy
enabler
NFC Enabled Phones
240
350
450
650
800
0 100 200 300 400 500 600 700 800 900
2010
2011
2012
2013
2014
year
Units (Millions)
Source: GartnerSource: ITU & Juniper
Growth in Mobile Transactions Growth in Mobile Transactions
1.1
2
3.7
4.9
7.6
9.9
0
1
2
3
4
5
6
7
8
9
10
Transactions (billion)
2011 2012 2013 2014 2015 2016
Year
PROXIMITY MOBILE PAYMENT TRANSACTIONS
NFC Trials and RolloutsNFC Trials and Rollouts
Global NFC Trials and Commercial Rollouts since 2008 Global NFC Trials and Commercial Rollouts since 2008
What’s Shaping the Mobile Market?What’s Shaping the Mobile Market?
Expected domination in Asia Pacific regionExpected domination in Asia Pacific region
There is no single model yet adoptedThere is no single model yet adopted
The mobile transaction market is diverseThe mobile transaction market is diverse
Payment Applications ModelPayment Applications Model
Contactless card NFC card mode
NFC
term
inal
Con
tactl
ess t
erm
inal
Classic contactless card at point-of-sale
Cardholder uses NFC phone instead of contactless card
In reader mode, NFC device becomes a POS terminal
Two NFC devices: “peer-to-peer” mode
Other Trust ApplicationsOther Trust Applications
HealthCare HealthCare Physical & Logical Physical & Logical AccessAccess
Product and people Product and people ID ID Supply Chain TrackingSupply Chain Tracking
Event Booking Event Booking & Admission& Admission
Building ServicesBuilding Services
Will Anyone Dominate?Will Anyone Dominate?
Banks
Telco Carriers
Government
Payment
Gov ID
Others
Emerging Tech
Health
ID
Transport
Internet S.E.
Payment
Transit
Traditional Retail
Transit
Event AccessTransit
Transit
Payment
Loyalty
Government
Internet S.E. Health
ID
Event AccessOnline Retail
Online Retail
Banks
Telco Carriers
Government
Payment
Gov ID
Others
Emerging Tech
Health
ID
Transport
Internet S.E.
Payment
Transit
Traditional Retail
Transit
Event AccessTransit
Transit
Payment
Loyalty
Government
Internet S.E. Health
ID
Event AccessOnline Retail
Online RetailLoyalty
Will Anyone Dominate?Will Anyone Dominate?
Traditional Retail
Online Retail
Traditional Retail
Customer Experience As DifferentiatorCustomer Experience As Differentiator
Where Was My Bud Born?Where Was My Bud Born?
TrackYourBud.com
Loyalty
ID
Event/Access
Transport
Payment
TSM As A Trust EnablerTSM As A Trust Enabler
USIM/SE - Management - Appl. downloads
Physical AccessTrusted ServiceManager
Over-the-AirServices
NFCOTA
Application Issuers
Transportation
Payment
Event tickets
Identity Management
M-Health
Service Provider
Steps to SuccessSteps to Success
Who are my partners?Who are my partners?
What’s my strategy?What’s my strategy?
What are the success factors?What are the success factors?
What and how to deploy?What and how to deploy?
Questions & Discussions?Questions & Discussions?
Please visit G&D atPlease visit G&D at
Stand 44Stand 44
Kenn MoulynoxKenn MoulynoxSenior Account ManagerSenior Account ManagerGiesecke & Devrient Australasia Pty LtdGiesecke & Devrient Australasia Pty Ltd
0410 584 7160410 584 716