how you can capture the generation that will soon have the highest purchasing power in history
DESCRIPTION
If you were ever wondering what those kids born in the early 80s to late 90s are called, they’re commonly known as the Millennials. With the onset of digital technologies, Millennials are essentially a hyperconnected generation. Avoiding traditional media, they are extremely comfortable with social media, instant messaging, love user-generated content, and have become empowered consumers, meaning they’re used to finding what they want, when they want and whatever it may be. They also happen to be the most educated generation to date. Challenging group to win over, right? Click on to see how you can capture the generation that will soon have the highest purchasing power in history, the millennial audience. http://wideo.co/?utm_source=seo&utm_medium=seo&utm_campaign=slideshareTRANSCRIPT
Sources:
NBCNews // Nielsen Reports 2013-2014 // MillennialMarketing.com // JWT Intelligence // Netbase.com // PEW Research CenterAdAge.comBarkley // Hubspot // Royal.Pingdom.com
Infographic created by Wideo.co graphic design by @agustinesperon Jul 2014
How to capture a Millennial Audience
What is a Millennial?01
The most educatedgeneration
own a smartphone76%
use a digital camera9/10
Millennials LOVE Visual Content02
19 - 36YEARS OLD
use social network sites
90%
sleep with their smartphone
83%
post their photos on the Internet
81%
55%
How to Engage Millennials with Visuals
03
say they have posted a selfie online
Facebook & Instagram are the most popular apps for this generation
use Snapchat25% of 18-29 year-old
is a female Millenial1 in 3 Pinterest users
Aesthetics and Creativity MatterA
Use good design & take good photos
Use dynamic stimuli & bright colors
Try video animations & filters on images
Surprise them with unconventional or unexpected content
Be authentic, creative and distinct
Create a Social ConnectionC
Engage & ask for feedback
Listen & respond to feedback when it comes
Make them feel involved in your brand
Invest time in Pinterest and Instagram
Build expertise in visual marketing
Speak directly to them as individuals, not in general terms
Maintain a Facebook presence, but don’t let it be your only social presence
Capture Their AttentionB
Graphics and visuals work instantly
Get to the point quickly and make it interesting
Once you have their attention, don’t stop!
Keep the convo going through deals, newsletters & more