How Email Boost Organic Traffic?

The Significant Role Of Emails In Enhancing Your Online Traffic

Emails And Search Engines

• Emails don’t have direct influence on search engines.

• Most people ignore the massive impact, assuming that it will not help their SEO.

Steps On How Email Could Boost Your Website Traffic

Email Marketing – An Important Element Of Inbound Marketing

#1: Collect Emails

• Start with collecting emails through a number of lead acquisition techniques.

• Email marketing is still the preferred choice to share content online.

• Since the demise of Google Reader, feed reads have lost its charm, thus making email marketing the champion.

#2: Emails Bring Returning Visitors

• Visitors keep on coming back when you send them mails.

• Many of the readers will sign up to be on the

mailing list for new updates.

• They read your blog whenever they receive an email update.

• Returning visitors are satisfied visitors.

#3: Email marketing gives you a space in their minds

• When you send a couple of mails in a week to your readers,

it reminds them of you.

• These continual reminders increase their searches on Google when they remember something about your brand.

• Sometimes they may want to read your past content. Instead of searching your mails they go to Google to search for your post.

• On finding it, they click on it, and read it.

#4: Email increases backlinks

• There are numerous instances of startup blogs getting several visitors with the help of email alone.

• Readers then link to your site from their own site.

• Email marketing ticks the number of backlinks for your latest blog posts.

#5: Emails Drive Social Engagement

• When you send an email update about a new article, you get more traffic.

• More the traffic, more the numbers of social sharing.

• Social sharing increases the reach of your article.

• More social signals results into an increase in rank by Google

Conclusion

• All your efforts to bring visitors to your site will indirectly help the organic traffic.

• Engagement, backlinks, social signals, returning visitors are some surprising factors that Google considers to rank you on SERPs.