Howard Schultz

A transformational leader…

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Idealized Influence• Starbucks, as a company, sees the importance of its

employees and thanks to a culture that Schultz has developed over time, employees feel empowered and remain loyal to the company.

• Schultz carefully recruited the right employees and promoted from the existing employees to retain employee loyalty.

• Schultz received an international Humanitariam Award in 1996 from Care. His vision and leadership developed a strong partnership between Starbucks and Care to support people in coffee originating countries.

Inspirational Motivation• Inspirational motivation is best defined as being able

to motivate the whole organization as a whole. • Howard Schultz has always communicated with

optimism about the future and has always explained to his employees the meaning of their work and potential opportunities.

• Schultz designed a benefits program, mission review program, and a training program to help motivate and develop his employees.

Intellectual Stimulation• Intellectual stimulation is best defined as being able to

bring out new ideas from employees that will enhance performance and create cleaver solutions to problems.

• Schultz made sure that his company was based on an appreciation for employee feedback.

• Employees of Starbucks often feel empowered and encouraged.

• The “Frappaccino”, one of Starbuck’s most thriving innovations came from an employee.

Individualized Consideration• Individualized Consideration is best defined as being

able to listen to one’s followers and give each one of them special consideration based on their needs and wants.

• Howard Schultz listened to his employees when specific needs arose and provided day care for employees who were also parents.

• Schultz also provides his employees with health insurance and a healthy work life balance.

By: M

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