how's business: strategic web development for the new economy
DESCRIPTION
We understand it's tough right now for small businesses in America. Consumers have tightened their budgets and become smarter, more discerning shoppers. What they could buy in their neighborhood, they now research and purchase for lower prices on Amazon, eBay and Overstock.Com. To compensate, businesses have slashed their marketing budgets, hurling them into a vicious cycle of needing more customers, and being unable to reach them. But guess what? It doesn't have to be so difficult!The purpose of this webinar is to teach small business owners how to fully leverage the power of the internet in order to ensure their businesses not only survive but thrive in this new economy.During our presentation we will discuss:- The Power of the Internet- How the Internet [Really] Works- How YOU Can Make the Internet Work For YOUWhether you have a website or not, this webinar will lay out a simple, fast, effective, and INEXPENSIVE web development strategy that you can do on your own!TRANSCRIPT
Mike LinvilleOwner/Chief Project Manager
Black Dog StudiosBlack Dog Education
*Self Employed Business Owner for 13 Years
Mike LinvilleOwner/Chief Project Manager
Black Dog StudiosBlack Dog Education
*Self Employed Business Owner for 13 Years
Share the LoveShare the Love
Tweet This: Going to have an "a-ha" moment during the
webinar with @Blackdogedu this morning! #howsbiz
Tweet This: Going to have an "a-ha" moment during the
webinar with @Blackdogedu this morning! #howsbiz
The Game Plan
What we will cover today:
• The Power of the Internet
How the Internet Works
• How to Make the Internet Work For Your Business
The Power The Power of of
the Internetthe Internet
Outbound
Inboundvs
What’s the difference between outbound
and inbound marketing?
What’s the difference between outbound
and inbound marketing?
Outbound
Inboundvs
Outbound
Inboundvs
Outbound
Inboundvs
Traditional media is
not performing like it used
to.
Traditional media is
not performing like it used
to.
Outbound
Inboundvs
Traditional media is
not performing like it used
to.
Traditional media is
not performing like it used
to.
Online advertising is
now surpassing offline
advertising.
Online advertising is
now surpassing offline
advertising.
This year, Secretary of
StateHillary Clinton
called the Internet,
“the World’s town square.”
This year, Secretary of
StateHillary Clinton
called the Internet,
“the World’s town square.”
65 % of Americans spend more time on their computers than with their spouses.
Kelton Research
65 % of Americans spend more time on their computers than with their spouses.
Kelton Research
http://www.pacificlivinginc.com/Articles.html
24 hours of video is uploaded every minute [March 2010].
Over 2 billion views per day. The average internet user watches about
182 videos a month (in the US)Source: http://www.website-monitoring.com/blog/2010/05/17/
VIEWS PER DAY
275 billion page views per month. 60 million status updates daily. Over 500 million active users. 50% of active users log on every day. Average user has 130 friends.
Source: http://www.facebook.com/press/info.php?timeline
Over 145 million registered users.
Around 50 million tweets per day.
300,000 new users everyday.Source: http://twitterfacts.blogspot.com/
When was the last time When was the last time we took a step back in we took a step back in
technology?technology?http://listicles.com/media/10-illustrated-versions-of-evolution/
The Internet ishere to stay!
The Internet ishere to stay!
A Simple Equation
+
The Internet ishere to stay!
The Internet ishere to stay!
A Simple Equation
+
Your Customersare on theInternet
Your Customersare on theInternet
=
Say “Yes” to the Internet!Say “Yes” to the Internet!
However...
Having an online presence isn’t enough!
Having an online presence isn’t enough!
Having an online presence isn’t enough!
Having an online presence isn’t enough!
Sorry :(
However...
Sure, the equation is simple, but...Your online presence has to be:
• Easy to Navigate
• Provide Value
How the How the Internet Internet WorksWorks
Sure, Social Media is
exploding but it is merely a traffic
generator.
Example:
YouTube Video with in player call-to-action
directing traffic back to your
website.
http://garyvaynerchuk.com/
Tweet with shortened URL pointing to an article on your blog/website.
Example:
Facebook post with a positive
customer testimonial
linking back to your site.
Example:
Your Your WebsiWebsi
tete
Your Your WebsiWebsi
tete
http://www.richard-seaman.com/USA/Cities/Chicago/Landmarks/index.html
Your site is your online foundation, and should
be your #1 priority.
Your site is your online foundation, and should
be your #1 priority.
What kind of site do you want?
The Next Question Is...
What kind of site do you want?
The Next Question Is...
A good one!
What makes a [technically] “good” site?
Great Content
Easy to Find = SEO
Ability to Convert Visitors into Customers
What makes a [practically] “good” site?
Affordable
Maintainable
User-Friendly
Say “Yes” to a Good Website for Your Business!
Say “Yes” to a Good Website for Your Business!
Remember When...?Custom programming and knowledge of html, PHP, JavaScript, MySQL, etc was untimely and costly?
Good news!
In the last three years, technology has caught up and there is now an easier solution.
The Blog!!!The Blog!!!
The Blog:
Was originally a chronological diary.
Now blogs are sophisticated CMS [Content Management Systems].
We build 90% of our sites on blog platforms whether the client intends on writing content or not.
Benefits of a Blog [Wordpress]:
Easy to use.
Extendable to grow with your business.
Open source [easily modified].
Significantly cheaper than custom development.
Say “Yes” to a Blog!Say “Yes” to a Blog!
Recap Power of the Internet
Way the Web Works
Blogs Make the Best Foundation
A Word About A Word About Black Dog EducationBlack Dog Education
Who We Are:
A group of web professionals dedicated to offering small business simple, straight forward, and easy-to-understand instruction on how to leverage the web to build their brand, attract new customers, and serve their existing customers beyond expectation.
Close
Our Philosophy
Crawl > Walk > Run
Our Philosophy
Crawl > Walk > Run
Our Philosophy
Crawl > Walk > Run
Our Philosophy
Crawl > Walk > Run
Our Mission:
We want small business in America to not just survive but thrive in this new economy and we believe the way to do so is with strategic, innovative web development.
What We Offer Installation and configuration of
Wordpress blog.
Integration of a template of your choice and develop a website with 5 static pages.
2 hours of custom graphic design based on company logo/branding.
1 year domain name registration, PLUS 1 year of website hosting.
Proper implementation of important plugins like SEO, Newsletter Signup forms, RSS feeds, etc.
What We Offer Installation and configuration of
Wordpress blog.
Integration of a template of your choice and develop a website with 5 static pages.
2 hours of custom graphic design based on company logo/branding.
1 year domain name registration, PLUS 1 year of website hosting.
Proper implementation of important plugins like SEO, Newsletter Signup forms, RSS feeds, etc.
$595
Any Questions?Any Questions?
We’d love your feedback!We’d love your feedback!
Facebook => facebook.com/blackdogeducation
Twitter => @blackdogedu #howsbiz
Email => [email protected]