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TRANSCRIPT
“Using HPE 3PAR traditionally is like finding oil before the combustion engine was invented….
2
You are totally unaware of the gold mine you have in your possession!”
Why HPE 3PAR for Flash Infrastructure?
• Technology and ArchitectureConverged Flash: For todays/tomorrows virtual and cloud workloads. Designed to process IO, no matter media (HDD/Flash/Future)
• Availability (Risk Reduction)Proven technology: Over 3 Exabyte's currently deployed, backed by our 6x 9’s availability guarantee
• CostLowest cost per written TB: Benchmarked to show TCO at a1/5th that of Traditional storage arrays
• Performance (Benefit)Higher transaction throughput: Faster business decisions, reduced licence costs and happy users
• ManagementIncreased efficiency: Less manpower needed to mange current and future business data demands
“If you could put it all on flash would you?”
“Let us show you how you can at a lower cost than traditional disk”
Understanding the traditional model…
The RAW capacity I buy (GB)
Seen by Host (GB Allocated)
Written (GB)
Understanding the traditional model…
The RAW capacity I buy (GB)
Seen by Host (GB Allocated)
Written (GB)
This is the amount of data I
am actually being asked to store
Understanding the traditional model…
The RAW capacity I buy (GB)
Seen by Host (GB Allocated)
Written (GB)
This is what the end-user is
requesting. Key to customer
satisfaction!
• How much can I have?
• How quickly can I have it?
• Does it meet performance?
• Does it meet availability?
Understanding the traditional model…
The RAW capacity I buy (GB)
Seen by Host (GB Allocated)
Written (GB)
This is the amount of
capacity I have to buy & support.
Key to TCO!
• Capacity I need to buy
• Manpower to manage
• Power & cooling
• Floor space
• Maintenance and support
Understanding the traditional model…
The RAW capacity I buy (GB)
Seen by Host (GB Allocated)
Written (GB)
Efficieny line: RAW vs. Written
Flat out:
• Pros: Less cost…
• Cons: Risking customer satisfaction!!
Survey of Traditional storage
Data source 200 Arrays
• HDS AMS
• EMC CX
• IBM DS
• IBM ESS
• HPE EVA
• EMC Symmetrix
• HDS USP-V
• EMC VMAX
• HPE XP
Normalised for 100TB Raw (across ~200 arrays)
100
45
22
0
20
40
60
80
100
120
Raw Allocated Writen
Traditional
Raw
Allocated
Writen
“It’s all about the P’s”
What is stopping the use of Over Subscription?
• Product!• The storage architecture must be orientated around “written” data. To successfully deploy an over
Subscription model you need real-time management of written data. Legacy storage systems can’t do this! HPE 3PAR was designed this way.
• Performance• As you make the array more efficient you increase the data density, or more data on fewer hard
disks! Fewer disk means potentially less performance. Flash technology changes this!!
• Project Procurement• If an array is purchased with 5+ years capacity for a new project it is hard to share this across
multiple projects, who pays when an upgrade is required. HPE 3PAR architecture has changed this thinking.
• People and Process• Storage teams have never deployed this way before. We have 10,000’s of customers and 1,000’s of
PB deployed this way. We have the experience and best practice that no one else does!!
HPE 3PAR Install base deployment types.
New All Flash
Over Subscription
Best Practice
Over Subscription
Traditional Over Subscription
Consumption Model with Flash Memory
The RAW capacity I buy (GB)
Seen by Host (GB Allocated)
Written (GB)
Efficiency slope inverted using data compaction technologies enabled by the storage infrastructure!
Effective Written (GB)
Data
compaction
FE data
written
What do we mean by TCO? (let me summarise Gartner)
•Annual Storage Cost per Raw Terabyte (TB)
• “Annual Storage cost” includes costs associated to the
• Operation
• Purchase
• Lease and depreciation
• Maintenance/Support
• Hardware
• Software
• Connectivity
• Disaster recovery
• Occupancy/Facilities
• Personnel to support the storage environment
5 x TCO savings over traditionally deployed storage
Storage annual TCO $2,520 per TB
TraditionalRaw 200
Alloc 107
Written 52
TCO $504,000
Over SubscriptionRaw 99
Alloc 139
Written 52
TCO $248,358
Best PracticeRaw 71
Alloc 109
Written 52
TCO $178,387
All FlashRaw 39
Alloc 90
Written 52
TCO $99,482
Lets consider the TCO and Return on Investment (ROI)
TCO Saving
$504K - $99K ~ $405K
We quote AFA @ $1.5 / useable GB
Cost of AFA = 52Tb x $1.5
~ $80K
Cost of change = 2 x Buy
~ $160K
Total = ~ $240K
$405K - $240K
1st year saving = $165K *
ROI ~7.5 months *
Storage annual TCO $2,520 per TB
TraditionalRaw 200
Alloc 107
Written 52
TCO $504,000
Over SubscriptionRaw 99
Alloc 139
Written 52
TCO $248,358
Best PracticeRaw 71
Alloc 109
Written 52
TCO $178,387
All FlashRaw 39
Alloc 90
Written 52
TCO $99,482
This is about deployment, not just technology
Different deployment models have different TCO
This is about the type of
deployment the technology
enables.!!!!
How much RAW capacity do you have????
How much written data do you have????
240 Drives
100TB
13/08/12
• 8200 12 x 3.84TB (47TiB, R5 5+1)
• 1.5:1 Deduplication
• 90% less Power and utility
• 90% less Foot Print
• 7-10x Performance (IOPS)
• 20x less latency
Simple Example (random selection from R3T)
What are the takeaways ……
• Present TCO to generate opportunity!!
• Ask how much written data your customer has????
• Offer to benchmark then against HPE’s 3+ Exabyte's worth of customer experience
• Challenge their requests for “Useable” or “Raw” capacity
Why HPE 3PAR for Flash Infrastructure?
• Technology and ArchitectureConverged Flash: For todays/tomorrows virtual and cloud workloads. Designed to process IO, no matter media (HDD/Flash/Future)
• Availability (Risk Reduction)Proven technology: Over 3 Exabyte's currently deployed, backed by our 6x 9’s availability guarantee
• CostLowest cost per written TB: Benchmarked to show TCO at a1/5th that of Traditional storage arrays
• Performance (Benefit)Higher transaction throughput: Faster business decisions, reduced licence costs and happy users
• ManagementIncreased efficiency: Less manpower needed to mange current and future business data demands
“We just showed you how you can put it all on flash at a lower cost than traditional disk!
Want to know more?!!”
“Use the right architecture and the right technologies to lower TCO.
You cannot afford not to use HPE 3PAR StoreServ All-Flash!”
Thank you!