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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP BladeSystem Ultimate Converged Infrastructure

Speaker’s name / April 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4

Ever increasing demands on IT

Focused on customers’ biggest issues

Data Center Pressures

Explosion of connected devices

Businesses require increasing agility

Manual operations cost companies on average $24 million over three years2

requiring higher automation and intelligence

Devices per person on corporate networks will rise to almost 6 in less than 7 years3 requiring higher user density at lower cost

In 2016, 82% of server workloads will be running in virtual environments1 requiring higher bandwidth and performance

1Based on Forecast: x86 Server Virtualization, Worldwide, 3Q12 Update. Published: 23 October 2012 ID:G00229266 Gartner Research 2Based on IDC Business Value of Blades Whitepaper 2012 3Based on global market research report by Citrix: http://www.citrix.com/content/dam/citrix/en_us/documents/solutions/Mobile-Workstyles-Survey.pdf page 9


Redefining the expectations and economics of data centers

Leading Infrastructure Transformation

Multiple user graphics support

Lowest cost per user Management of mobile

experience

• Essential for software defined datacenters

• Virtualized & flexible ‟ resource pooling

• Management simplicity ‟ single pane of glass

Next-generation technology, proven investment protection

Industry leading performance & features

Risk free foundation for advanced solutions

Most Advanced Blade Architecture

Infrastructure Intelligence

Virtual Client Acceleration


Accelerating cloud computing, innovation and client ROI

HP Ultimate Converged Infrastructure

Accelerates the provisioning of IT services and applications

through shared pools of interoperable resources

HP Converged Infrastructure

Servers Storage Network Management


Accelerating cloud computing, innovation and client ROI

HP Ultimate Converged Infrastructure


7+ million insight management licences4

3+ million blades shipped − more than Dell, IBM, and Cisco combined!

(since Q2CY2005)2

8+ million virtual connect ports delivered3

#1 in blades market share and revenue1

900+ customer clouds5

1, 2 Based on IDC quarterly worldwide server tracker Q4CY2012 3, 4, 5 Based on HP internal calculations


HP BladeSystem Your Ultimate Converged Infrastructure

*Based on internal calculations; Internal study HP BladeSystem Matrix TCO Analysis, 1/24/2011; HP BladeSystem and BladeSystem Matrix TCO Calculator

• Next generation technologies in a change-ready system architecture

• Engineered with built-in intelligence to maximize every hour, watt and dollar

• One converged infrastructure, hundreds of industry leading solutions from client to cloud

Provision in minutes vs. months*

95% reduction at the server edge*

68% reduction in infrastructure & operating costs3


One Converged Infrastructure from Client to Cloud

1st highly optimized solution for Client

Virtualization

#1 SMB blade, Optimized for the “undatacenter”

#1 Blade for Enterprise Data Centers

#1 platform on Top 500 list for HPC

1st Mission Critical Converged

Infrastructure

Most complete, open, integrated system for Cloud

1, 2 Based on IDC quarterly worldwide server tracker Q4CY2012 . 3+Million blades shipped is since Q2CY2005 3, 4, 5 Based on HP internal calculations

HP has led the blade sever market for 25 consecutive quarters, more than 6 years!


Industry Recognizes BladeSystem Technology Leadership

Innovation Leader ITBrandPulse, December 2012

Gartner places HP in Leaders Quadrant Gartner Magic Quadrant for Blade Servers January 2011*

Gartner Magic Quadrant for Blade Servers, March, 2012, ID Number: G00225510

•VC Flex 10 and VCEM awards- 2010

HP has led the blade sever market for 25 consecutive quarters, more than 6 years! IDC quarterly worldwide server tracker Q4CY2012


HP BladeSystem

• Common, modular infrastructure- changes as your business demands

• Energy efficient- pooled power and cooling and group power optimization

• Unified system management- Controls groups of servers, storage & networking



The most advanced architecture with the highest performance yet

HP BladeSystem c7000 Platinum enclosure

c7000 Platinum enclosure • 40% increase in bandwidth1

• 2x storage bandwidth

• Industry 1st location intelligence

HP Smart Update enhancements • Maximum uptime with online updates

• Increased performance and flexibility

• Faster operation with one-touch updates

1st


20+ Years of innovation and industry leadership

Servers

Storage

Networking

Management

1989 1990s 2000s 2009-11 1st rack mount 1st AMD servers

1st x86 server (SystemPro) 1st multi-processor x86 server

1st Blade server 1st Sea of Sensors

1st Energy Star server 1st Terabyte Blade 1st 10 Gb FlexFabric Embedded

2012 1st Sea of Sensors 3D 1st Smart Memory 1st Location Discovery Services

1989 2007-8 2009-2011 1990s 2004-2005 1st RAID cache 1st Large scale direct connect

1st RAID 1st Fiber Channel

1st Storage blade 1st Tape blade 1st Blade DAS solution

1st Flash Back Write Cache 1st Integrated blade SAN Solution

1st Dual parity RAID with RAID 6/ADG 1st SAS storage

2012 1st Smart Storage 1st Advanced data

mirroring

2008 2009 2010 2007 1st Virtual Connect

Module 1st Scalable Virtual

Connect Mgmt 1st Virtual Connect FlexFabric Module

1st Virtual Connect Flex-10 Module

2012

1st Virtual Connect flat SAN architecture

1st Remote mgmt 1st Integrated x86 server mgmt

1st Embedded Mgmt(iLO) 1st Dynamic Power Capping

1st Active Health 1st Smart Update

1990s 2000s 2012

HP BladeSystem


Latest HP BladeSystem Innovations Servers

Storage

Networking

• New performance enclosure

• Industry 1st location intelligence • Industry 1st 3 Rank DIMM

• 25% increased performance

• Industry 1st 40Gb downlinks directly to a blade

• New Virtual Connect with improved reliability & monitoring

• 4x capacity/single resource pool

• 115.2TB of shared storage

Solutions

• Industry 1st enhanced graphics server blade for client virtualization

Management

• Enhanced Converged Infrastructure Management

HP BladeSystem

• HP StoreVirtual - SAN storage for BladeSystem


Pay back in just over 7 months

HP BladeSystem economics

* IDC white paper sponsored by HP, “Business Value of Blade Infrastructures”, (doc #227508R2) 12/2012 ”

Traditional infrastructure

*IDC white paper sponsored by HP, “Business Value of HP Blade Infrastructures”, (doc # 227508R2) 12/2012

HP BladeSystem • 64% less operating cost*

• 58% less infrastructure cost*

• 36% less power cost*

https://ssl.www8.hp.com/us/en/campaign/blade-infra-gen8/register.html

https://ssl.www8.hp.com/us/en/campaign/blade-infra-gen8/register.html


HP BladeSystem economics

16

24 85%

cost savings

$450.4K total including 48 servers $9383 total cost per server

$694.6K total including 40 servers $17,365 total cost per server

Cisco UCS

x4

x4

x4

x4

x4

x4

x4

x4

x4

x4

BladeSystem w/ Virtual Connect FlexFabric

Single rack - cost comparison


Built-in intelligence and automation across the lifecycle and data center

HP ProLiant Gen8 servers with ProActive Insight architecture

3X

Admin productivity

improvement with HP Smart Update

6X

Performance increase for the

most demanding workloads

70%

More compute per watt

66%

Faster time to problem

resolution

Integrated Lifecycle

Automation

Dynamic Workload

Acceleration

Proactive Service & Support

Automated Energy

Optimization

Maximizing performance and uptime with the least amount of effort on the part of our customers


Essential management for HP Servers

HP Insight Control 7.2

Manage from a single pane of glass and reduce operational expenses*

• Deploy: 12X faster*

• Manage: 83% reduced downtime*

• Optimize: 3X data center capacity*

• Control: 40% better server to admin ratio*

• Integrated through key partners (VMware, Microsoft)

Cooling Servers Network Storage Management

*”Gaining Business Value and ROI with HP Insight Control”, IDC, Sept 2010. Actual value of $73,482 over 3 years


What’s new with Insight Control 7.2?

New hardware support • Latest ProLiant Servers Gen 8

New software support • Windows Server 2012 support (CMS)

• Windows 2012 Hyper ‟ V ( CMS and Managed Node support)

New feature support • Location Discovery Services support on c7000

• Support for IC server provisioning ( Refer to “Insight Control server provisioning” presentation)


Next generation multi-server O/S provisioning

HP Insight Control server provisioning

Rapid server provisioning

• Provision HP servers in minutes vs hours/days

Easy to setup and migrate to

• Installs as an appliance in about an hour

• NEW: RDP Migration Service

Simple to operate

• Leverages HP Intelligent Provisioning for PXE-free deployments

• Physical OS provisioning, firmware, BIOS, Smart Array config

• Support for ProLiant Gen8 ‟ G7 ‟ G6

• Optimized for Gen8 / PXE-free install with Intelligent Provisioning

• Installs as a virtual machine appliance

• Simple migration path from RDP


Simplified virtualization network solutions with best-in-class performance

Industry-leading HP BladeSystem network configurability

Virtual Connect HP Networking Blade Switches Open Multi-vendor Networking

• 95% less hardware • 40% less power needed

• Industry standard products from multiple vendors

• Vendor choice & flexibility

„ Robust networking features „ Manage networks from end-

to‟end through IMC


Wire-once connectivity across a wide range of choices

Virtual Connect Portfolio

Ethernet, Fibre Channel, iSCSI and NFS

Fibre Channel

Flex-10/10D Modules

Embedded & software management

Ethernet, FCoE, iSCSI and NFS

Ethernet

Flex-10/10D Modules FlexFabric Module

Fibre Channel Modules

Separate Fabrics Converged Fabrics


One module connects 16 servers to data and storage networks

Simplify Your Edge Infrastructure

VC Flex-10 and FlexFabric

• Carve up 10Gb into 4 connections

• Assign to different apps/networks

• Dynamically adjust connection bandwidth and utilize unallocated bandwidth.

• Converge fabrics inside your enclosure

Flex Fabric LOM

2 parts

VC FlexFabric Modules

LAN SAN

10 Gb

10 Gb

Management console VM migration VMs Storage


Over 7.5 million Virtual Connect ports deployed around the world

The simplest way to connect systems to any network

Redefined fabric convergence (Virtual Connect FlexFabric)

2010

Redefined server edge networking (Virtual Connect)

2007

Traditional infrastructure From 217 parts

73 part 144 cables

HP Virtual Connect FlexFabric

2 parts no cables

To 2 parts

95% Less parts1

65% Less cost2

40% Less power3

Virtual Connect Direct-Attach Fibre Channel for HP 3PAR “FlatSAN”

2012…

2013

NEW HP Virtual Connect 4.0

NEW HP Virtual Connect 4.0 Improved network intelligence and integration

• Expanded quality of service (QoS) • Real-time Network Flow Monitoring • Simplify infrastructure with Dual-hop FCoE

• Converge to reduce cost by 47%

0.5

2

.0

3.5

4.0

10 Gb

1st

1 - 95% Substantiation − A traditional server blade configuration would typically require a dual port LAN on Motherboard (LOM), an extra quad port NIC mezzanine, and a dual port host bus adapter (HBA) along with switch modules (6 Ethernet and 2 Fibre Channel). The total traditional configuration components come up to 40 vs. the VC FlexFabric solution. The VC FlexFabric solution requires only embedded dual port FlexFabric adapters on servers (no mezzanine cards) and two VC FlexFabric modules. This simple calculation will help you understand it better, (40-2)/40=95%. 2 - 65% Substantiation ‟ Based on the difference (ILP as of May 2010) of traditional interconnect and adapter cost compared to Virtual Connect FlexFabric solution. Compare cost of 6 Ethernet switches, 16 quad-port NICs, 2 Multi-layer fabric switches and 16 HBAs to 2 HP Virtual Connect FlexFabric. 3 - 40% Substantiation − Based on the difference of traditional interconnect and adapter power costs compared to Virtual Connect FlexFabric solution. Compare cost of power for 6 Ethernet switches, 16 Dual-port NICs, 16 quad-port NICs, 2 8Gb storage switches and 16 HBAs to 2 HP Virtual Connect FlexFabric modules connected to 16 embedded FlexFabric adapters


Eliminates 50% of SAN Fabric cost, complexity and bottlenecks

The industry’s first flat SAN architecture

SAN Switch Layer

Fabric Interconnect Layer

Complex, Multi-Tier Infrastructure

HP VirtualSystem BladeSystem and 3PAR

VCE vBlock 700 Cisco and EMC

One-tier, flat SAN

2.5X Faster provisioning

86% Fewer components

55% Lower latency


HP Virtual Connect Flex-10/10D Module

Increased capacity for virtualization and cloud

• 67% more uplinks

• 25% more bandwidth

• 600Gb of capacity

HP Restricted. For HP and Channel Partner Internal Use. May be shared with select customers under CDA..


NEW VMware ESX automated HP Virtual Connect profile mapping

HP Virtual Connect - highest level of partner integration

New simplified ESX Host Configuration Assistant

• Reduces configuration time by 80%1 • Built-in automation eliminates manual steps and

configuration errors • Simplified and scalable deployment process

At-a-glance view of Virtual Connect, enabled by HP Insight Control, is integrated with vCenter Server, SystemCenter, and HP Intelligent Management Center (IMC)

1 Assuming half a minute per network to configure, for an average of 20 networks, it takes about 10 minutes. With the host configuration feature, it would take 2 minutes i.e. 80% reduction in configuration time. (customers have anywhere from 5 to 100 networks in their environment. For service providers, it runs into 1000s of networks. If a service provider environment is considered, then this savings will run into 95%).


Intelligent Resilient Framework (IRF)

• Up to 9 switches can be managed as a single virtual switch across your enclosure, rack, or data center

• Failover in milliseconds vs. seconds

HP Intelligent Management Center (IMC)

• Single pane-of-glass, multi-vendor network management from access to core

• Common OS for provisioning and security

Simplified end-to-end network design

HPN 6125 series switches

Manage from edge-to-edge with HP Networking for BladeSystem


NEW 40Gb Ethernet Switch

First to Deliver 40Gb Downlinks Directly to the Blade Server

Higher capacity

• 2X the number of uplinks1

• Over 4X more bandwidth2

Lower Latency

• Lowest port to port latency

• InfiniBand performance in an Ethernet Switch

Lower power

• Lowest power per port4

1st


Servers Enclosures Racks PODs Datacenter

Unified control 100% manual, error prone

inventory tracking eliminated

Lower energy requirements 70% more compute

per watt

Faster time to solution Minutes vs. hours to deploy power

Location Discovery Services Power Discovery Services

Efficiency from infrastructure to the cloud

HP Insight Control


Thermal Logic Innovations

For HP internal and partner use only

Available only on BladeSystem

Dynamic Power Saver

Power Regulator

HP Insight Control Sea of Sensors 3D

Pooled Cooling Active Cool Fans

Pooled Power Platinum Power Supplies


Easily manage every aspect of your infrastructure through Onboard Administrator

Intelligent Infrastructure

•Security roles for admins

•Wizards for simple, fast setup

•Highly available and secure access

•Automated power and cooling

•Agent-less device health and status

• Integrates with Insight Control


Enclosure Firmware Management integrated within OA

Built-in enclosure intelligence

• Automatically bring servers up to set baseline

• Orchestrates firmware updates leveraging HP Smart Update

• Schedule, stage and deploy updates across your enclosure

• Consistent and compatible through lifecycle of the server

50% less time for updates vs. traditional infrastructure HP Restricted. For HP and Channel Partner Internal Use. May be shared with select customers under CDA..


The Best Infrastructure for virtualization

1 IDC white paper sponsored by HP, “Business Value of Blade Infrastructures”, (doc #227508R2) 12/2012 2 IDC Worldwide Quarterly Server Virtualization Tracker, Q2 2012; .

From the #1 industry leader in server virtualization worldwide2

HP BladeSystem

• 96% faster IT project turnaround1

• 91% increase in productivity1

• 90% reduced downtime1

• 88% less admin time required1

Traditional Infrastructure

Servers

Storage

Network

Management


Industry leading portfolio - common modular infrastructure

HP BladeSystem delivers the best value across workloads

HP ProLiant • Breakthrough server blade economics

• Ideal balance of performance, scalability and expandability

• Redefining density-optimized 4S blade technology

• Industry leading memory and I/O capacity

HP Integrity • Dynamic: Improve efficiency,

optimize resources

• Always-On: Continuous, Uninterrupted application availability

• Unified: the datacenter and simplify IT

• Enduring: Future proof IT with investment protection and stability

HP ProLiant BL660c Gen8 HP ProLiant BL460c Gen8

World’s best selling

server blade

HP BladeSystem

Mission-Critical

Converged Infrastructure

HP Integrity Superdome 2

HP Integrity NonStop

HP Integrity blades


ProLiant blades deliver the best value across workloads

The ProLiant BL Server Portfolio

BL420c Gen8

Breakthrough server blade economics for essential enterprise workloads

BL460c Gen8

Ideal balance of performance, scalability, and expandability

BL465c Gen8

The first server blade to deliver over 2,000 cores per rack

BL685c G7

Cost-effective, dense 4S computing

BL620c G7

World’s most scalable 2S server

BL660c Gen8

Redefining density-optimized 4S blade technology

BL680c G7

World’s first multi terabyte blade for the most demanding 4S applications

WS460c Gen8

First blade server Multi-Graphics Processing Unit for Client Virtualization


Scalable storage solutions for BladeSystem

In system

NEW HP Storage Blade

• 50% performance improvement1

• Up to 115.2TB of shared storage 4x capacity in a single pool2

• NEW HP SmartCache

On network

NEW HP StoreVirtual

• Linear scale-out with no disruption

• 2x density and 2x performance3

• All-inclusive pay-as-you-grow design

• Software-defined storage with Virtual Storage Appliance (VSA)

For cloud

NEW HP 3PAR StoreServ

• Lower managing requirements by 90%4

• Reduce capacity requirements 50%5

• Double VM density per server

• Future proof - Grow in any direction

NEW

expanded storage capacity

HP 3PAR StoreServ 10000

HP 3PAR StoreServ 7000 *

HP D2220sb

With LeftHand OS 10.5

*Announced 12/2012

1 50% performance improvement - $3.73/GB (Calculated with 300GbX12 HDDs). 2 BladeSystem vs. Dell’s EQL PS-M4110 that can scale only to a 2-node storage pool cluster with max capacity of 28TB 3 Based on HP internal performance testing comparing against previous generations. 4 & 5 HP 3PAR Utility Storage Benefits Summary: Next-Generation Storage for Virtual and Cloud Data Centers whitepaper http://h20195.www2.hp.com/V2/GetPDF.aspx/4AA3-4024ENW.pdf

HP StoreVirtual 4530 & 4730


Expanded BladeSystem storage capacity

• 14.4TB of storage with enterprise-level functionality

• 50% performance increase

• 2x the bandwidth

• Gen8 technologies- Smart Storage and Active Health

HP Storage

D2220sb G2

HP Gen8 Smart Drive


Cloud-Ready System Architecture

Build Your Way To Cloud Solutions One Step At A Time

Applications & Virtualization

HP CloudSystem

POD & modular data centers

Common, modular infrastructure

Scalable Solutions


Most complete, open, integrated system

HP CloudSystem

Single services view across hybrid cloud

Multi-hypervisor, multi-OS, heterogeneous infrastructure

Intelligent automation and orchestration

Rapid application and infrastructure deployment


HP CloudSystem portfolio speeds time to cloud

HP CloudSystem A portfolio of integrated, open solutions for building & managing clouds

Self-service applications

App-to-infra lifecycle management

Advanced private and hybrid cloud ‟ dev/test, production, DevOps

Deliver services externally

Optimized for multi-tenancy

Offer XaaS for public and hosted private cloud service providers

Cloud Maps Integrated implementation and support services

and more…

Self-service infrastructure

Infrastructure provisioning in minutes

On-ramp for private and hybrid cloud ‟ dev/test and production

*Pre-integrated for virtual, or for virtual and physical with autoflex integration - availability: VMware Q1 2013; Microsoft H1 2013

Optional integration:*


Built on proven Converged Infrastructure and Cloud Service Automation

Leverage the industry’s most complete cloud platform

HP CloudSystem Matrix

HP CloudSystem Enterprise

HP CloudSystem Service Provider

• Infrastructure provisioning in minutes

• Unify management of all services, both cloud-based and traditional IT

• Advanced application-to-infrastructure lifecycle management

• Aggregate cloud services for public and hosted private clouds

• Optimized for multi-tenancy

• Customer-unique portal experience


Most complete, open, integrated system

HP CloudSystem built on HP BladeSystem

• Single services view across hybrid cloud

• Multi-hypervisor, multi-OS, heterogeneous infrastructure

• Intelligent automation and orchestration

• Rapid application and infrastructure deployment

900+ customers in 75 countries worldwide 200+ Cloud Maps available


Thank you

hp.com/go/bladesystem

http://www.hp.com/go/virtualconnect


Find us online HP BladeSystem: www.hp.com/go/BladeSystem HP CloudSystem: www.hp.com/go/cloudsystem HP Integrity Servers: www.hp.com/go/integrity HP Virtual Connect: www.hp.com/go/virtualconnect HP Insight Software: www.hp.com/go/insight HP Services: www.hp.com/services/BladeSystemservices HP Financial Services: www.hp.com/go/hpfinancialservices

http://www.hp.com/go/cloudsystem



http://www.hp.com/go/integrity

http://www.hp.com/go/virtualconnect

http://www.hp.com/go/insight

http://www.hp.com/services/BladeSystemservices

http://www.hp.com/go/hpfinancialservices


Sales Resources New Sales & Pre-Sales Portal @ Connections

ISS Sales Portal

BladeSystem Sales Kit 3D Demonstrator

https://connections.houston.hp.com/community/enterprise_business/eb_sales/ww_iss/proliant_bl_servers



http://intranet.hp.com/tsg/WW2/TSG_Sales/ISS/Pages/BladeSystemSalesTools.aspx

https://pit.houston.hp.com/PIT/ESSN/Document_Storage/SalesTools/HP_BladeSystem_Blast_off_Download_Instructions.pdf


Proactive Insight Experience

Access IT infrastructure anytime, anywhere

• Personalized online dashboard-access warranty/contract coverage and asset tracking

Automate tasks to reduce costs

• Fewer steps, less time • Phone home support for fast, accurate diagnosis • Leverage HP for 24x7 hardware monitoring

Prevent problems before they occur with Proactive Care

• Access to advanced specialist who manages calls from start to finish • Quarterly custom trend/incident reports • Twice yearly firmware assessment and recommendations

HP Insight Online


Customer Success

“The new HP BladeSystem Platinum c7000 Enclosure provides us the investment protection to avoid rip and replace upgrades while enabling us to take advantage of the latest technologies to increase performance. We know that the infrastructure we buy today from HP will be the foundation as we build out our cloud strategy”.

Russ Stringer, Systems Engineer or Virtual Architect, BlueCross BlueShield of Alabama

“United is using HP Virtual Connect as a preferred BladeSystem interconnect technology across our Datacenters. HP incorporated our feedback on feature development, and now with HP Virtual Connect 4.00, we can not only virtualize our physical network, but we can automatically optimize the available bandwidth, increase performance and provide Priority Queue QoS for each application.”

Marian Lakov, Enterprise Architect, Technology Architecture, United Airlines


Thank you


Core features

HP Proactive Care Service

Advisory Support

Advanced Solution Center Technical Account Managers deliver:-

• Semi-annual specific firmware, patch and software update recommendations

• Semi-annual Proactive Scan

• Quarterly incident & trend reporting

Advanced Solution Center Technical Solution Specialists deliver a premium call experience:-

• Rapid connection to specialists with advanced solution skills

• On shore/near shore support backed by HP's global delivery organization

• Single Point of Contact for end-to-end case ownership

• Collaboration with ISVs

• Choice of HW on-site support levels (NBD, 24x7, 6hr CTR)

Hardware and Software Support

Insight Remote Support • Secure 24x7 monitoring, diagnostics and notifications

• Required (installation assistance provided)


2 FlexNICs per server

10Gb 10Gb 10Gb

6 FlexNICs 2FlexHBAs per

server

Optimized for flexible connectivity

Virtual Connect & FlexFabric Adapters

Any connection, any network

Virtual Connect FlexFabric Module

Virtual Connect Flex-10 Module

Ethernet FC iSCSI

Ethernet iSCSI

Any speed

10Gb

0.5

2.0

3.5

4.0

Any number of connections

Add bandwidth with FlexFabric

Adapters Flex-10

• Rate-limited QoS guarantees application bandwidth

• Dynamically change manually or via script


Customers embrace Virtual Connect

Saved $140,000 in network hardware, $14,000 in admin time

Eliminated over 50% of old switches, 90% of network cables

Network hardware and space slashed 75%, network 4X faster

100% availability, 10x increase in data throughput

40% less power and cooling, 30% less maintenance/licensing



Manage at a server, enclosure or rack-level

Onboard Administrator

Status of multiple enclosures

Easy configuration of multiple enclosures,

iLOs, and Interconnect

consoles


HP Utility Ready Computing for HP BladeSystem

Server capacity that never runs out

• Customizable to meet unique requirements

• Under your control at your site

• The right resources at the right time

Paid for as you use it

• Eliminate upfront capital expenses

• Monthly service invoice on metered usage

Easy to procure

• Smooth acquisition process

• Partnership to share utilization risk

The flexibility of cloud on your site


Thermal Logic for BladeSystem

Up to Ten Active-Cool

Fans

Up to Six Power

Supplies

Zone 2

Zone 4

Zone 3

Zone 1

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16

Up to four cooling zones

Thermal Logic provides automatic management of all blades

− Scalable number of Fans based on blades installed, includes redundant fans

− Zoned cooling, saves energy, lower noise

− More fans reduces acoustic noise and decreases power needed for cooling

Automated Power Management

− Power Capacity adjusted based on Redundancy with no power zones needed

− Dynamic Power Savings increases AC to DC conversion efficiency

− Power allocated to blades on demand; based on blade configuration


Monitoring actual power and cooling in datacenter

Thermal Logic Management for BladeSystem

Rack-level BTU/Hr.

Enclosure Inlet Air Temp.

Actual Power Utilization

Max Available Power

Thermal and Power Status

Power Redundancy Mode

Multiple Enclosures


Pooled Power = Managed Power = Less Power

Dynamic Power Saver

„ 6 power supplies, 300W each, 75% efficiency

„ 2400W in for 1800W out

„ 600W wasted

„ 2 power supplies, 900W each, 91% efficiency (4 power supplies

in standby)

„ 1978W in for 1800W out

„ Saving of 422W per enclosure

2 enclosures @ 0.13 per kW/hr can save approx $1,000 per year

Example: 1800W draw system


Dynamic Enclosure Power Capping

A B



Blade Power Up with Dynamic Enclosure Capping

A B



Reduced cabling saves time, money and frustration

Cable Reduction

“The wire-once, ready-to-deploy nature of blades reduced the physical deployment by 5.1% and system setup and configuration by 46.1%”

*IDC white paper sponsored by HP, “Business Value of HP BladeSystem”, #227508 3/2011


Engineered for high availability

Redundancy throughout BladeSystem

Redundant Hot-Plug fans

Redundant I/O bays

Redundant, Hot-plug power supplies

Server Blades

• Dual-Port Fibre Channel for redundant SAN

• Dual-port 10GbE for redundant LAN

• Hot-plug hard drive bays

• Integrated RAID (HP Smart Array P410i

Controller)

• Flash-backed write cache module

• Redundant ROM

• Advanced ECC Memory

• Network adapter teaming Redundant OnBoard

Administrator



Redundant connections to every I/O module from every server blade

Redundancy throughout BladeSystem

SVB N+8

SVB N 1

NIC1 2

3 4

5 6

7 8

M1

M2

M2

1/2

3/4

5/6 7/8

1/2

3/4

5/6 7/8

1 2 3 4

1 2 3 4

1 2 Interconnects

NIC2

NIC1 NIC2

M1 1 2

N N+8

N

N+8

Half-Height blades / Interconnect Bays

Interconnects Server Blade

Onboard NICs

Mezzanines

Redundant Connections



The new HP POD 240a accelerates the move to modular data centers

The World’s Most Efficient Data Center

Lightning Fast up to 88% faster deployment

Quarter of the Cost up to 75% capex savings

Near Perfect PUE up to 95% less facilities energy

Compared to monolithic brick and mortar

facilities, the POD is…

HP Innovations

• Maximum density and serviceability

• Adaptive cooling

• Comprehensive management


Built with HP BladeSystem

HP Performance Optimized Datacenter

Redefining Data Center Economics and Modularity

• Over 3,500 server capacity

• 45% less CAPEX

• 37% less energy

• Complete data center in weeks

1. compared to traditional brick and mortar


Flexible, cost-effective, IT infrastructure for application consolidation

Proven Blueprint for Highly Virtualized Computing

„ 90% reduced storage administration*

„ 50% reduced storage TCO*

„ 50% reduction in overall server and storage floor space*

*ESG, Lab Validation Report: 3PAR 3cV Virtual Utility Computing, November 2008

HP V

irtu

alS

yst

em

Introducing HP VirtualSystem:

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