HP Data CenterServices

Beograd, March-27 2009

© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Sasa BlagojevicTS Solution Architect

Agenda

1. HP Data Center Services portfolio

2. Data Center Design, Planning andRelocation Services

3. Data Center Assessments Services

a. Cooling and Power Servicesa. Cooling and Power Services

b. VMware capacity planner assessment

HP Data Center Services

Data center services

Data Center Services consist of services typicallydelivered as short-term or long-term engagements.They are designed to help customers plan, design,integrate, manage, and evolve their computingenvironments. Extensive portfolio covers over 200services that are available for the customer.

Data center services

Projects

Data Center Strategy, Data CenterDesign and Data centerdeployment and transition

• Migration services

• Critical Facilities Design (DC Design)

• Relocation services

• Project management services

• Deployment Services

Operations

Datacenter Expertise andResources to address operationalor skill gaps as needed

• Critical Facilities Assurance

• Server operation services

• Storage operation services

• Software operation services

• Network operation services

• Resource & technical assistance

Optimization

Datacenter Optimization services& assessments for improvingstrategic performance

• Critical Facilities Consulting

• Energy Efficiency Services

• ITSM assessment services

• Data center assessment services

• IT Security & risk assessments

• Power & cooling services

• Infrastructure Optimizationassessments

Design, Planning &

Relocation servicesData Center

Assessment Services

DC Design, Planning and RelocationServices

4

Critical Facilities (Data Center) Designand PlanningOffers innovative engineering design solutions fortechnology-intensive, high-performance facilities.

• Evaluates potential sites/locations and facilities to meet requirements defined bythe enterprise strategy.

• Provides a basis of design, concepts and full design through stamped and sealedconstruction documents which are then delivered to construct the facility.

• Uses statistical tools and benchmarking to model reliability pre and post design• Uses statistical tools and benchmarking to model reliability pre and post design

• Uses proprietary tools to provide more detailed cost estimates

• Provides engineering peer review of facilities designed by others

CFD: service descriptions• Facility Programming and Cost Modeling translates a client's IT, space,

power and cooling requirements into a conceptual-level Basis of Design

• It develops a rough order of magnitude (ROM) construction costestimate, serving as a basis for proceeding into detailed design.

• This service leverages the DCOM™ (Design & Cost Options Modeler)tool to develop cost/benefit strategies for infrastructure investments.

FacilityDesignProgramming& CostDevelopment

Technology• Technology Infrastructure Design entails the strategic planning,

Technology(Cable Plant)InfrastructureDesign

• Technology Infrastructure Design entails the strategic planning,programming, design, construction administration, and commissioningfor the cable plant infrastructure.

• Comprehensive site-preparation audit that helps successfully integratenew equipment into a facility

• Comprehensive facilities infrastructure design encompassingelectrical, mechanical, fire protection, fuel oil, controls, andsecurity systems.

• Services may be applied to either a new, stand-alone "Greenfield"data center building, a new server room within an existingbuilding, or the upgrade/expansion of an existing facility.

EngineeringInfrastructureDesign

Government - USAData / Operations Center (220,000 sf)

Representative Project

Scope:

• MEP roles included a detailedanalysis and selection of green-field sites, programming, designdevelopment, constructiondocumentation, constructionadministration & commissioning

Fannie Mae: 1st LEED certifieddata center

722. September2008

administration & commissioning

• LEED certification

Total cost:

• $130M Construction Cost

Schedule:

• 6 Month design development

• 22 months construction program

Follow-on activity:

• Additional design, testing andoperational consulting projects.

HP Relocation Services methodology

Site evaluation

• IT environment

• Power factors

• Site logistics

• Ventilation/air conditioning

• Network topology conflicts

• Timetables

• Reporting

One site or multi-sites

Relocation Planning

• Assigned relocationProject manager

• Creation and management ofdetailed statement of work

• Fully detailed project plan• Total coordination of manpower and

activities• On-site management if applicable

Transportation

• Professional, bonded, IT equipmentmovers

• Items prepared for shipment• Supervision of packing and

unpacking• Movers handle, load and ship

equipment

One Contact One Vendor One Price

• One site or multi-sites

• On-going management

• On-site management if applicable

De-Installation

• All identified equipment is properlyde-installed

• All identified equipment is preparedfor transportation

• On-going management

Re-Installation

• Unpack and position equipment• Reinstall, connect cables and

network links• Run system diagnostics• Report system status• On-going management

Insurance & coverage

• Coverage for national andinternational relocations

• HP makes all contacts• Full replacement-value coverage, not

pro-rated• Priority one claims resolution• On-going management

NBS (Relocation) Summary 1/2

Business Critical systems:•RTGS (Real Time Gross System)•DINA Card System•IT Infrastructure (Network, E-mail, AD, Printing services, Domains etc…)Planning: 3 weeks (mutual effort)Duration: 3 waves (during weekends) Adjusted spare part stock during relocationTesting and Virtualization: 1 week (after relocation)Equipment: `25 Servers, 3 x Storage, Cabling, Rack de-installation and installation

NBS (Relocation) Summary 2/2Objective Approach Results

• Relocate and Migrate equipment(Servers, Network and Storages)from 2 DC into New DC

• Build Hot backup from existing DCat Kralja Petra

• Complete relocation of DC in PopLukina

NBS engaged HP TechnologyServices to build the proposal forrelocation

Using HP Global Methodology andHP certified engineers

Use Methodology of HP DCRelocation Services

HP’s plan was based on a series of‘migration waves’

IT improvements:

• Consolidating three existingdatacenters into one completely newproduction environment and afurther one for back-up hasincreased efficiency and simplifiedmanagement.

Business benefits:

• NBS achieved the move with zero‘migration waves’

Divided servers into variousgroupings according to the sensitivityof the applications concerned—theearly migration waves focusing onthe least critical test servers and thefinal waves being reserved for themission critical systems.

• NBS achieved the move with zerodisruption to its financial services.

• Customer and financial data securityand integrity was ensured.

• Consolidating the datacenters hasreduced costs.

DC Optimization Services (Assessments)

1130 March2009

Assessments

Where arewe now?

What isthe Vision?

Where do we

Assessments

High LevelBusinessObjectives

Measurable

Business expectations from IT

Assessment of thecurrent state (As-Is)

12 30 March 2009

How do weknow we’ve

“arrived”?

How do weget there?

Where do wewant to be?

Measurements& Metrics

Process and ICTImprovement

MeasurableTargets

How do wekeep it going?

Desired future state (To-Be)

Steps to achieve goals

Measurement of progress

Data Center Assessment Services

• Provide a thorough review and analysis of the facility’s infrastructure

• Based on industry standards and best practices

• If risks or deficiencies are found, HP provides prioritizedrecommendations on how to remedy

• Findings are documented in a detailed report

Standard Optional

• Shutdown controls

• Fire protection

• Engine generator

• EMI

• Environmental monitoring

• Space

• Power

• Cooling

• Raised floor

There are standard and optional components to this customizable service:

• Earthquake threat

• Power quality

• Maintenance

• High-frequency noise

• Sound levels

Power & Cooling is a top challenge fordata center managers

70

60

50

70

60

50

Worldwide data center infrastructure and Power & CoolingExpense, 2006–2011

2008 20112010200920072006

40

30

20

10

02008 20112010200920072006

40

30

20

10

0

Source: IDC Special Study, "Power and Cooling in the Datacenter 2007: Challenges, Impacts,and Forecast," Doc #13448, September 2007

Power & Cooling spendData center infrastructurespend

Power & Cooling and Space are majorpain areas …

35%33%

25%

30%

35%

40%

2006 Gartner survey for Greatest Problem with Primary Data Center; n = 125

Contractor, 5.0%

Data Cabling, 4.6%

Fire Protection,

4.0%

Raised Floor, 2.1% Security, 1.7% Commissioning,

1.0%

Cost Components for Data Center Projects

15 30 March 2009

12%10%

6%4%

0%

5%

10%

15%

20%

Insufficient Cooling Insufficient Power Insufficient Raised

Floor Space

Poor Location Excessive Facility

Cost

None of the above

Contractor, 5.0%

Mechanical, 21.2%

General

Construction,

10.0%

Electrical, 42.4%Engineering Design,

8.0%

Source: Gartner Report, June 2006

Today’s data center realities

Tighteningbudgets…

Growingserver needs…

Can energy andcooling costs bereduced?

Can understandingthe current environmenthelp mitigate failures?

Can more equipmentbe added to anexisting data center?

Failingequipment…

16 30 March 2009

Answer Smart Cooling Solutions from HP

reduced? help mitigate failures?existing data center?

Can costs go downwithout sacrificingperformance?

Can building a newdata center beavoided or postponed?

What can be improvedin the data center toprevent failures?

Modular CoolingSystem

ORWELL (Q3 2009)

Quick wins and bestpractices for cooling savingsand additional capacity

Thermal AssessmentServices

Positioned for enterprise datacenters to maximizingcooling savings and datacenter capacity

HP Smart Cooling Solutions

30 KW of cooling capacityfor spot and high densitydeployments

17 30 March 2009

A closely coupled coolingsolution to maximize datacenter utilization

center capacity

Sophisticated data centermodeling using CFD tooptimize cooling andeliminate hot spots whilehelp to reduce coolingcosts

Pervasive sensing andintelligent control of datacenter cooling. Integratedmgmt software uses advancedheuristics to dynamicallyadjust cooling resources

Smart Cooling Solutions

HP ThermalQuick

Assessment

HP ThermalIntermediateAssessment

HP ThermalComprehensive

Assessment

HP delivers three Smart Cooling Solutions

•Data gathering

•Thermal modeling,under raised floor

•Extensive report andrecommendations

•3D under- and above-floor modeling

•Thermal prediction

•Comprehensive reportand recommendations

•Visual inspection

•Data measurements

•Basic report andrecommendations

22ºC34ºC40ºC45ºC

Best practice example: Hot and coldaisles

Intake Intake

19

RaisedFloor

CRAC CRAC

Discharge Supply Air Plenum Perforated Tiles

coldaisle

coldaisle

hotaisle

Best practice example: Hot and coldaisles

CRACCRAC

20

Perforated Tiles

CRACCRAC

Other Best practices:• Are you managing:

− Your energy costs

− Knowledge of airflows following CRAC shutdown / failure

− Clear under-floor space (no obstructions)

− Centrally placed CRACs in large rooms

− Correct orientation of CRAC output

21

− Correct orientation of CRAC output

− In-cabinet cable management

− No gaps in cabinet rows

− Cabinet blanking panels

− ITSM within the data center

− etc…

What is Thermal Zone Mapping?• Provides detailed information about CRAC zones of influence in

graphical format.

• Used to optimize the placement of equipment in a data center,investigate failure scenarios and ensure that a proper coolingsolution has been achieved

• Developed by HP (patent pending) and included as part of the HPComprehensive Thermal AssessmentComprehensive Thermal Assessment

CRAC 1 CRAC 3CRAC 2

CRA

C6

CRA

C5

CRA

C4

Section A

Section B

Section C

Regions ofInfluence

Data Center Room

CRAC 1 CRAC 3CRAC 2

CRA

C6

CRA

C5

CRA

C4

Section A

Section B

Section C

Regions ofInfluence

Data Center Room

Thermal zone mappingQuantification of overlapping regions

• Areas that are served by 3 or more CRAC units are beclassified as "gold" -- target that space for placement ofbusiness critical machines.

• Areas without redundancy are the highest risk areasCRAC 1 CRAC 2 CRAC 3

Bronze – Area covered by one CRAC unit only

(no overlapping)

Silver – Area covered by at least two CRAC units

Gold – Area covered by three CRAC units or more

CRAC 4 CRAC 5 CRAC 6

ROW

0

ROW

1

ROW

2

ROW

3

ROW

4 Cooling RedundancyCategory Room Area Coverage

Bronze 21.5%

Silver 53.4%

Gold 25.1%

Total Overlapping Area

(more than 2 CRAC unitsoverlapping)

78.5%

VMware Capacity Planner Assessments

The Vmware capacity planner assessmentservice creates an inventory of the serverenvironment and generates a reportrecommending changes to consolidate andvirtualize the IT environment

This service is available in 3 packages:

• 50-server assessment• 50-server assessment

• 200-server assessment

• 1000-server assessment.

The report analyses the server populationand identifies those that are:

• Below specification

• Legacy and require retiring

• Should be consolidation targets

• A forecast of consolidation performance

Assessment Goals

− Server virtualization / consolidation rocomendation

− HP used the VMware Capacity Planner to monitor servers inproduction environment

− Identify servers that are good candidates to be migrated into virtualmachinesmachines

− Improve server utilization levels and increase overall CPU utilizationfrom an industry average of 8% to 50% or above.

− Reduce the hardware footprint in the data center by more than 60%

− Re-deploy existing physical hardware to be used for otherapplications.

− Allow better resource availability during peak hours for specificservers.

Estimated Delivery Times:

Service TopicsDelivery

Timing50 Server

DeliveryTiming

200 Server

Kick-Off Meeting and Informationgathering

1 Day 1 Day

Data Collector Installation 1 Day 2 Days

Monitoring Progress and Data Collection 30 Days 30 Days

Perform Analysis and Generate Report 5 Days 5 Days

Analysis and Report Presentation 1 Day 1 Day

HP Data Center Services: Summary

Projects

Migration services

• Data migration service

Site planning and design services

• Data Center site planning

• (inc site preparation audit,environmental evaluation, sitelogistics)

Relocation services

Operations

Server operation services

• Custom operations services

• Performance tuning

• HP ServiceGuard audit

Storage operation services

• Operations services

• XP/EVA performance analysis

Optimization

ITSM services

• ITSM Quick, Intermediate,Comprehensive, Custom Assessment

Data center assessment services

• Data center assessment service (audit)

IT Security & risk assessments

• HP security quick assessment

• System, database, intranet securityRelocation services

• Relocation service

• (inc. install, de-install, relocation,and configurations services)

Project management services

• Project management service

Deployment Services

• Factory Express

• Installation

• Installation & Startup

• Implementation

• Custom Deployment

• Data sanitization service

Software operation services

• Performance analysis for SAP

• Application environment service(configuration change alert)

• Transaction volume

• HP OpenView operations service

• Microsoft operations service

Network operation services

• Custom network operations service

Resource & technical assistance

• HP resource offer

• Additional technical assistance

• System, database, intranet securityhealth checks

• Custom security assessment

Power & cooling services

• Quick thermal assessment

• Intermediate thermal assessment

• Comprehensive thermal assessment

• HP quick assessment for BladesSystem

Infrastructure optimization assessments

• VMware Capacity Planner

• HP ServiceGuard Audit

• System Healthcheck Services

• HP assessment for SAN service

Representative Clients

• GlaxoSmithKline

• Goldman Sachs

• HSBC

• Intel

• Interxion

• JP Morgan Chase

• Lehman Brothers

• Riverbed Technology Ltd

• S G I

• Schneider

• Scottish Power

• Sentrum

• AT&T

• Avon

• Bloomberg

• BNP Paribas

• BoA

• British Gas

• BT

14 of the Top 15 Largest US FinancialInstitutions5 of the Top 5 Telecommunicationsand Network and CommunicationsEquipment Companies4 of the Top 5 Search Providers

• Lehman Brothers

• O2

• Morgan Stanley

• Motability

• National Australia Bank

• Orange

• Rack Space

• RBS

• Redbus

• Reuters

• Sentrum

• Skanska

• Symantec

• Telecity Redbus

• T-Systems

• UBS

• Visa

• Vodafone

• Yahoo

• Zen Internet

• BT

• CBRE

• Citigroup

• CommerzBank

• Credit Suisse

• Deutsche Bank

• DrKW

• EDF Energy

• Experian

• Future Energy Systems

Closing SlideSaša BlagojevićSolution ArchitectMission Critical & Technical Services

Hewlett Packard d.o.o.Omladinskih brigada 90b11070 BelgradeSerbiawww.hp.rsTel: + 381 (11) 201 99 11Fax: + 381 (11) 201 99 36Mobile: + 381 63 106 66 35sasa.blagojevic@hp.com

Technology for better business outcomesTechnology for better business outcomes

EYP MCF: profile

• EYP MCF, a company of HP is focused on the strategic planning, design,and operations of critical facilities

• Designed 32 million sq. ft. of data centers

• Planned and designed 50+ Greenfield data centers

• Designed fifteen 15MW+ data centers, inc. five 35MW+ data centers• Designed fifteen 15MW+ data centers, inc. five 35MW+ data centers

• 200,000 tons of critical cooling design

• 23 million sq. ft. of data center risk, reliability & feasibility assessments

• Commissioned 15 million sq. ft. of critical facilities

• Ranked one the Top Firms Worldwide Specializing in Data Center &Telecommunications Facilities(Engineering News Record)