hp data management campaign sales training presented by microage november 3 rd, 2008

HP Data Management Campaign Sales Training Presented by MicroAge

November 3rd, 2008

© 2006 MicroAge

Agenda

Data Management – Backup & De-duplication

Michael Dandrea, Storage Sales Specialist Hewlett-Packard (Canada)

National Marketing Campaign

Brett Beranek, Marketing Manager, Hartco

Maria Fiore, Business Development Manager, Hartco

Mia Brathwaite, HP Sales Specialist, Hartco

HP HP StorageWorks StorageWorks D2D2500 D2D2500 Backup Backup SystemsSystems

What’s new?• HP StorageWorks D2D2500 Backup System

• Entry-level 1U rack-mount disk-based storage solution for remote offices and smaller IT environments

• Automated, consolidated disk-based backup for up to 6 servers

• 3 TB raw capacity with performance up to 180 GB/hour

• HP Dynamic deduplication• Retain up to 50x more backup on disk for longer

periods of time allowing more efficient storage utilization and faster access to lost or corrupt files

4 April 18, 2023HP Restricted - For HP and Channel Partner Internal Use. May be shared with select customers under NDA.

HP StorageWorks D2D Backup Systems

D2D100 Backup System D2D2500 Backup SystemFor smaller organizations For small organizations

and remote offices

Tower 1U rack-mount

Up to 3 TB raw capacity (2.25 TB usable)

Up to 3 TB raw capacity (2.25 TB usable)

Speeds of up to 50 MB/sec Speeds of up to 50 MB/sec

1x iSCSI interface 2 x iSCSI interfaces

Protects up to 6 servers Protects up to 6 servers

Software RAID 5 Hardware RAID 5

Dynamic deduplication

What’s new?


New!


Reliable:• Take the manual labor out of backup – works with backup application to

automate daily backup jobs and reduces tape drive and media management issues

• Improve backup efficiency by backing-up multiple servers simultaneously Affordable:• Integrate seamlessly into your existing IT environment to create a D2D2T

backup solution – no hidden upgrade costs• Less than the cost of comparable virtual tape backup solutions• Reduce IT costs associated with managing backupSimple:• Simplify management through backup storage consolidation• Instant access to data for fast restores – Dynamic deduplication on rack-mount

models provides access up to 50x more data• Anywhere, anytime access to device management with browser-based user

interface• Easy to install, manage, and maintain – no IT training required

A family of disk-based backup solutionsfor small and medium businesses and remote/branch offices…


Customer benefits


GbE GbE

pSCSI

BeforeDistributed backups onto multiple tape

drives attached to each server

AfterAutomated, consolidated disk-based backup and

offload to a physical tape drive

Offload to physical tape for D2D2T – can directly attach HP LTO Ultrium

Tape Drive (may be external or rack-mounted)

iSCSI Simultaneous backup of up to 6 servers

What are they?

Dynamic deduplication – retain up to 50x more backup data on the same disk


Dynamic deduplicaiton

• Data deduplication compares blocks of data being written to the backup device with data blocks previously stored on the device.

• If duplicate data is found, a pointer is established to the original data, rather than storing the duplicate data sets. This removes, or “deduplicates,” the redundant blocks.

• For normal business data sets, the following deduplication ratio’s might be expected after a period of more than 3 months:

− 20:1 – daily incremental/weekly full backups

− 50:1 – daily full backups

What is it and how does it work?

1st backup

nth backup before deduplication

nth backup afterdeduplication

HP Dynamic deduplication cleverly eliminates duplicate data to reduce the amount of backup data to be stored on disk by up to 50x


Retention policy•1 week, daily incremental backups (5)•6 months, weekly full backups (25)

Data parameters•Data compression rate = 2:1•Daily change rate = 1% (10% of data in 10% of

files)

Dynamic deduplication example

Data stored normally Data stored with deduplication

1st daily full backup 500 GB 500 GB

1st daily incremental backup 50 GB 5 GB

2nd daily incremental backup 50 GB 5 GB

3rd daily incremental backup 50 GB 5 GB

4th daily incremental backup 50 GB 5 GB

5th daily incremental backup 50 GB 5 GB

2nd weekly full backup 500 GB 25 GB

3rd weekly full backup 500 GB 25 GB

25th weekly full backup 500 GB 25 GB

TOTAL 12,750 GB 1,125 GB

~11:1 reduction in data stored

1.25 TB of disk backup = only two

weeks of data retention normally

<1.25 TB of disk backup = 6 months of data retention with deduplication

Backing up a 1 TB file server


• Retain up to 50x more backup data on the same disk− Allows longer retention of backup data on disk

− Faster data recovery – data is available on disk for longer periods of time enabling fast recovery of lost or corrupt files from multiple backup points for improved service levels

− More efficient storage utilization – reduces cost per gigabyte for backup

• Deduplication does not increase the capacity of your disk, but it will reduce the capacity of your backup over time

* Actual de-duplication ratio’s depend on the type of data and retention period

Dynamic deduplicaitonWhat are the benefits?

Who needs HP StorageWorks D2D2500 Backup Systems?

Storage trends for SMBs• IT spending is growing faster for

SMBs than for larger enterprise organizations

• Top SMB driver for “planned spending” on additional storage capacity over the next year: Data protection/disaster recovery

• Top SMB storage management challenge: Improving data availability and recovery

• More than 25% of SMB organizations consider backup consolidation a top priority for SAN infrastructure spending

• Top two SMB uses for iSCSI storage: production storage and disk-based backup


Source: IDC, “U.S. SMB Storage 2006,” March 2006

Disk vs. Tape

14 18 April 2023

• Up to now, the choice has been...

But why choose when you can combine the best of both worlds?

The unique value of HP D2D2500 Backup Systems • Automates the backup process

− No manual labor required for daily backups to disk – especially good for businesses or remote offices with limited IT resources

− Lower risk of human error – backups happen when they should, day in and day out

− Shorter backup window – backs up multiple servers simultaneously

• Makes it easy to restore lost data quickly− Online access to up to 50x more backup data – lost files restored in

minutes, not hours

− Less downtime – improves overall business productivity− Dependable disk-based backup - hardware RAID 5 (D2D2500)

• Consolidates the backup of multiple servers− Single disk-based device – removes the need for multiple direct-attached

backup devices... and the management overhead that goes with them

− Robust disk-to-disk-to-tape (D2D2T) solution – offload to an LTO Ultrium tape drive for offsite storage or long-term archiving, copy to tape can be scheduled automatically

− Browser-based management – monitor your backup device from anywhere at anytime15 April 18, 2023

HP Restricted - For HP and Channel Partner Internal Use. May be shared with select customers under NDA.


Why would you need the HP StorageWorks D2D Backup System? • Enhanced data protection wherever you

start from• Currently using disk-based backup when…

− Disk storage capacity limit is reached− More robust data protection solutions are

required – disk-to-disk-to-tape (D2D2T)− Data centre space challenges require

rack-able solutions• Currently using direct-attach disk-to-tape

when…− Manual backup puts too much strain on IT

resources− Restoring lost data takes too long and

makes downtime a serious issue− Backup reliability hinders operational

effectiveness• For remote offices when…

− Little or no IT resources are available− You depend on the backup to work as

scheduled

Who needs HP D2D2500 Backup Systems?

Challenges Vertical Markets • Managing backup in a distributed

network environment• Need faster backup to meet reducing

backup windows• Want faster restore of data through

improved data availability• Want to improve backup processes and

reduce the complexity associated with tape backup and tape media management

• Have a limited budget for data protection

• Small government organizations• Schools• Retail businesses• Small banks or financial

organizations• Independent service providers

(real estate, medical, insurance)• HR service providers (payroll,

tax, benefits)• Small manufacturing sites

HP D2D2500 Backup Systems • Business environments of 100-250 employees and remote/branch offices• Need to protect up to 6 servers• With < 3 TBs total capacity requiring backup

Three reasons to choose HP StorageWorks D2D2500 Backup Systems

1. Extremely cost-effective− Dynamic deduplication - retain up to 50x more backup data on disk for

longer periods of time for fast access to lost or corrupt files

− Get multi-server, disk-based data protection at less than the price of similar products

2. Easier to set-up, manage, and maintain− Specifically designed for SMB backup, simple installation wizard with 3-

step process for fast setup

− Preconfigured for data protection – no need to set up RAID sets or configure LUNs as with other disk-based devices

− Simplifies remote management - Intuitive browser-based interface provides easy device configuration and management from any location

− Requires virtually no system maintenance – no security patching, virus checking, or disk defragging

3. Highly dependable− Easy offload to physical tape for a robust D2D2T solution

− Hardware RAID 5 (D2D2500) lowers the risk of disk failure

− Based on proven ProLiant architecture for greater reliability

HP differentiators


19 April 2008

Mid-RangeEntry-Level Enterprise

• Multi-node system• High performance &

scalable• Enterprise data centers• Large FC SANs

• Single-node system

• Medium to enterprise data centers

• Medium to large FC SANs

• Simple and low cost

• Small businesses• iSCSI

VLS6000 Series

VLS 12000EVA Gateway

D2D100Series

VLS9000

• Entry level rack

• Smaller IT environments or remote offices

• iSCSI

D2D2500Series

D2D4000Series

• Higher capacity solution

• Midsized businesses with small data centers

• iSCSI & FC

NEW

With Dynamic deduplication

With Accelerated deduplication

HP StorageWorks disk-based backupWhere do the new products fit in the family?

NEW

20 18 April 2023

Head office Remote office

BrowserInterface forremote management

HP StorageWorks D2D2500As a LAN-based backup solution

Management console

Up to 6 servers

Up to 6 servers

D2D2503iBackup System

Offload to direct-attachHP LTO Ultrium rack-mount tape drive

D2D2503iBackup System

Offload to direct-attachHP LTO Ultrium rack-mount tape drive

Server A

Copy path from D2D4000 to LTO Ultrium Tape Drive

Backup / restore path (System A)

Product Compatibility Information


Hardware support• Network compatibility

− All Gb Ethernet NICs and switches (optimal)

− 100 base-T Ethernet (supported)

• Servers and workstations− All HP platforms with compatible

operating systems

− All non-HP platforms with compatible operating systems


Directly attached tape devices• HP StorageWorks D2D250 Backup Systems support direct attach

to:− HP LTO 3 and 4 full-height and half-height tape drives configured

externally or rack-mounted in the same rack:

− LTO-4 Ultrium 1760 half-height or 1840 full-height tape drive

− LTO-3 Ultrium 920 half-height or 960 full-height tape drive

− Both SCSI or SAS interfaces (requires compatible HBA)

− Data migration to physical tape via tape offload feature in D2D2500 Backup Systems’ management software


OS support• Direct backup of systems with the

following operating systems− Microsoft Windows Server 2003 (32-bit,

64-bit, IA64)

− Microsoft Windows Server 2008 (32-bit, 64-bit, IA64)

− Microsoft Windows XP (32-bit)

− Microsoft Windows Vista (32-bit, 64-bit)

− Linux (Red Hat EL5 and SLES 10 SP1)

− HP-UX 11.23

− HP-UX 11.31

− Solaris 10

Check HP compatibility website for future updates at www.hp.com/go/connect


Software support• Backup applications supported at

launch− HP Data Protector Express

− HP Data Protector

− CA ARCserve

− EMC/Legato NetWorker

− Symantec Backup Exec

− Symantec NetBackup

−Check HP compatibility website for future updates at www.hp.com/go/connect

Note: Windows native backup does not fully support autoloaders

Partners, Services and Solutions

WarrantyHP StorageWorks D2D2500 Backup System•1-year, next-day, parts exchange, limited warranty • Plus 9x5 phone support for the duration of the warranty

Recommended services To enhance ROI and product uptime and maintain a low cost of ownership, HP recommends:• 3 years 24 x 7 hardware support

− Guards against downtime, which reduces productivity and profitability

− Eases budget planning with fixed-cost support that includes parts and labor

− Direct access to proven technical and problem-solving expertise

• 3 years 24 x 7 software support− Improve the productivity of system managers and operators

− Improve system performance and reduce downtime due to software defects

− Expedite problem resolution through expert-level technical resources

− Enjoy consistent service coverage across geographically dispersed sites

− Update HP and selected third-party software at a predictable cost

− Take advantage of subscription savings on software updates

− Keep your license compliancy up-to-date

HP Care Pack ServicesHP Care Pack Services are sold by HP and HP authorized enterprise and commercial resellers. • A range of Fixed CarePack options are available for the HP StorageWorks D2D2500

• A range of Flexible CarePack options are available for the HP StorageWorks D2D4000

HP CarePacks offer a range of:• Durations – 1 to 5 years in length• Response times – 4 hour, 6 hour, next day• Cover – 24 x 7, 13 x 6,

For more information on the HP CarePacks available for the HP D2D2500 Backup Systems please refer to the individual product Quickspecs or visit www.hp.com/hps/carepack/services


What customers tell us they value most about our services• Knowledge of environment• Experienced professionals• Proactive 24x7 support• Fast response time • Sensitivity to business needs and

pressures• Problem avoidance• High availability priority• Customizable features• Single point of contact• Integrated support for storage,

servers, networks

Maximum uptime with minimal risk


HP Services global footprint• 65,000 professionals• 5,000 storage professionals• 160 countries• 105 response and operations centers for

24x7 support

TokyoSeoul

HongKong

Singapore

Melbourne

Montreal

BuenosAires

SaoPaulo

CaracasMexicoCity

Mt. View

Dallas Atlanta

Johannesburg

Dubai

Tel Aviv

Istanbul

StockholmWinnersh

Madrid

Vienna

Athens

MoscowPrague

Warsaw

Budapest

Bristol

Milan

Dusseldorf

TokyoSeoul

HongKong

Singapore

Melbourne

Montreal

BuenosAires

SaoPaulo

CaracasMexicoCity

Mt. View

Dallas Atlanta

Johannesburg

Dubai

Tel Aviv

Istanbul

StockholmWinnersh

Madrid

Vienna

Athens

MoscowPrague

Warsaw

Budapest

Bristol

Milan

Dusseldorf

• Largest team of Brocade-certified engineers

• 80 customer education centers• 15 SAP/HP competency centers• Global knowledge management system• Worldwide network of services partners

Product Information and Availability


New D2D Backup System models

Model Description ILP (US$)HP StorageWorks D2D2500 Backup System

EH945A HP StorageWorks D2D2503i Backup System (3 TB raw/iSCSI) $6,499


Additional information• www.hp.com/go/D2D• www.hp.com/go/D2D2500

for additional information on the range of HP D2D Backup Systems

• www.hp.com/go/connect for additional information on hardware and software compatibility and connectivity for iSCSI products

• www.hp.com/go/ebsfor additional information on hardware and software compatibility and connectivity for the HP D2D4000 Backup Systems with a fibre channel interface

• www.hp.com/go/dataprotector for additional information on HP Data Protector software

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Technology for better business outcomes

HP StorageWorks D2D2503i Backup System

Easy to install and manage

• Reduces time spent managing backup jobs

• Seamlessly integrates with your current infrastructure

Data de-duplication for more cost-effective data protection

• Up to 50 times more readily available data on disk for longer

• Priced at less than other comparable solutions

• Improved Reliability

• Reduced risk through less user intervention

• Reduced risk with hardware RAID 5

Product Description Entry-level 1U rack-able disk-based storage solution that minimizes the need for IT intervention and delivers up to 50x more backup data on disk for cost-effective backup and fast recovery of data

New!

Who needs an HP D2D2503i Backup System?

Demographics Challenges Potential Vertical Markets

• Typically 100 – 499 employees

• Networked environment (preferably Gb Ethernet)

• Up to 6 servers• Less than 3TB of

storage capacity required

• Currently use tape or tape autoloaders

• Distributed backup environment

• Require simplified, consolidated data protection and management

• Require increased data availability

• Require automated backup

• Have a limited budget for data protection (<$10,000)

• Small government organizations

• Schools• Retail businesses• Small banks or

financial organizations• Independent service

providers (real estate, medical, insurance)

• HR service providers (payroll, tax, benefits)

• Small manufacturing sites

HP Data Management Campaign November National Campaign

© 2006 MicroAge

November National MicroAge Campaign

Theme: Data Management

Marketing Tools:

Direct Mailer – Customer Delivery week of November 10th

Web Banner – Online Today

Webinar Invitation – To be sent Tuesday November 11th

E-Flyer – To be sent November 18th

Webinar – French, November 20th 10am English, November 20th 1pm

Follow-up Tips

© 2006 MicroAge

Follow-up Objectives and Tools

Objective:

Objective is to get clients to either attend webinar or schedule appointment

Method:

Sales Calls

Personalized E-Mail

Tools available

Phone follow-up script

Marketing support

© 2006 MicroAge

Campaign Assessment

Objectives:

Measure your return on investment

Improve future campaigns

Method

Survey

Follow-up results

Thank You

hp data management campaign sales training presented by microage november 3 rd, 2008

Documents

backup data

backup works

backup efficiency

backup application

based backup solutions

consolidated diskbased

d2d2t backup solution

daily backup jobs