hp scitex new printer for the pop and bilboard market

8/14/2019 HP Scitex New printer for the POP and Bilboard Market

1/31

2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP new industrial Sign & DisplayprintersMoons Lucien


2/31

2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP Scitex TJ8550 LaunchMoshiko LevharOctober 2008


3/31


4/31

TJ8550 overview


5/31

5 October 8, 2008

The fastest flexible printers on the market justgot faster

CompetitorSystems

0

100

200

300

400

500

Speed(sqm/h)


6/31

6 October 8, 2008

Introducing HP Scitex TJ8550 Printer

Up to 50% higher throughput *Up to 20% lower cost/sqm

New TJ200 ink with higher quality

* In POP mode


7/31

7 October 8, 2008

The HP Scitex TJ8550 is faster and more

From To400 sqm/h outdoor mode200 sqm/h Indoor mode

480 sqm/h outdoormode

300 sqm/h indoormode

Speed

Coverage 70sqm/l for TJ8500 Up to 85sqm/l for TJ8550


8/31

Strategic intent


9/31

9 October 8, 2008

200

420

0

100

200

300

400

500

600

TJ8500 TJ8550

B E P

g er spee an ower cos sqmincreases the TJ8500 Crossover point2X

TJ8550 Crossover vs. Screen


10/31

10 October 8, 2008

Increased BEP opens additional addressablepages, ultimately driving more HW sales

Signage page distribution

0

200

400

600

800

1,000

1,200


11/31

Value Proposition andmessaging

WIP


12/31

12 October 8, 2008

e c ex se s a newstandard for signage indoor/outdoorproduction

Higher indoor speed: up to 300sqm/h, 50%increase

Higher outdoor speed: up to 480sqm/h, 20%improvement

More uptime : with higher temperature rangeand uncompromising shelf life of new TJ200 UVinks

Higher throughputLower cost per sqm

(sqf) Higher Quality


13/31

13 October 8, 2008

Bus-Shelter Application

528x

Bus shelter, 1.2m x1.8m, full coloredposters -

Every 8 hour shift !

800


14/31

14 October 8, 2008

POP Application

Full colored posters, high quality, 1.5m x 1.2m -

2 In 2 minutes !3


15/31

15 October 8, 2008

TJ200 ink has 4x the temperaturerange of TJ850

Ideal=34C

Ideal=30C

TJ200 is less sensitive to environmentalconditions and can perform better atuncontrolled environments


16/31

16 October 8, 2008


Lower ink consumption: by using economiccurves that optimize coverage and minimizewaste

Lower ink consumption: through higher dot gainon the TJ200 UV inks

Lower fixed cost per sqm: due to higher speed




17/31


18/31

18 October 8, 2008


Higher print quality: with 20% higher ink dotgain which addresses micro-banding

Better print look: with 20% higher ink gloss

Better text and line: with optimized/stabilizedpigments

Better ink stability: uncompromising 1 year shelf life and ink stability yields better colorconsistency




19/31

19 October 8, 2008

TJ200 inks gives similarcolor gamutcompared to UV850

1.5% improvement gamutto that of the UV850 Some increase orange

and cyan Minor loss in blue

Most of the difference inlook stems from higherglossiness and less microbanding

Pantone

TJ200 UV850

Color GamutComparison


20/31

20 October 8, 2008

What is micro banding and how doeshigher dot gain address it?

With TJ850 in

Missingnozzle

With TJ200 in


21/31

21 October 8, 2008

ATTE Finish of normal UV print


22/31

22 October 8, 2008

GLOSS finish of TJ8550 UVprint with TJ200 Scitex inks


23/31

23 October 8, 2008

New

Old

New

Old

TJ200 gives sharper text


24/31

24 October 8, 2008

New

Old

as well as better line sharpness


25/31

25 October 8, 2008

TJ200 TJ851

and is more glossy


26/31

Target applications


27/31

27 October 8, 2008

Target Application

POP posters Banners (including double sided) Bus Shelters Light boxes (paper, Yupo, milky backlit) Vehicle graphics (fleet) Exhibition / event graphics


28/31

28 October 8, 2008

Indoors Outdoors

POP/POS

Tradeshows, events anddisplays

Decoration (wall murals)

Proofs for graphicdesigners

Presentations and Posters Consumer graphics

Photo and Fine Art Billboards

Building wraps

Transit Signage

Informational signage /window lettering

Vehicle wraps / fleetgraphics

Banners & exterior eventsignage

Target Applications


29/31

Positioning


30/31

30 October 8, 2008

UV Curable

500 m 2/h

BEST

1.65m x 3.2m sheet-to-sheetflatbed platform

-automated material workflow

A wide variety of flexible and rigidsheets

Best Up to 500 dpi, 6c

Flexible and rigid POP

HP Scitex FB7500

Banners, Flexible POPIdeal application

UV Curable

480 m 2 /h

BETTER

1.65m x 3.7m roll- or sheet-fedplatform

Automated printing and cuttingworkflow

A wide variety of flexiblesubstrates

BetterUp to 448 dpi, 6c

HP Scitex TJ8550

Max Speed

Image Quality

Ink technology

Mediaversatility

Industrial Signage high-endproducts


31/31

hp scitex new printer for the pop and bilboard market

Documents