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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Welcome to… The biggest Storage launch in HP History Steve Kelly – General Manager, HP Storage

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Page 1: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Welcome to… The biggest Storage launch in HP History Steve Kelly – General Manager, HP Storage

Page 2: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

AGENDA

HP Storage Launch overview – Steve Kelly • Why legacy storage can’t meet new demands

• HP Converged Storage

• HP 3PAR StoreServ 7000

• HP StoreAll Storage

• HP StoreEasy Storage

• HP StoreOnce Backup

• HP StoreVirtual Storage

Page 3: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Storage for the next era of IT

Page 4: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4

What organizations are looking for from their storage

Seamless delivery of IT Services

Primary storage to support all applications and data types across physical, virtual, and cloud

More value from information

Information retention and analytics for archival and search within massive “big data” content repositories

Reduction in risk exposure

Information protection via disk with deduplication for efficient and high speed backup/recovery

Page 5: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5

The Internet Client/Server Mainframe Mobile, Social, Big Data & Cloud

Impossible to adjust to new trends

• Evolution to delivery of ITaaS/Cloud

• Explosion of Human Information

• Converged Infrastructure

• Software Defined Datacenters

Established storage designs from legacy storage vendors are 15 to 20 years old

Legacy storage can’t meet new demands

Page 6: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6

Transforming the industry with HP Converged Storage

Mobile, Social, Big Data & Cloud

HP Converged Storage: Designed for the next era

• Converged Storage portfolio, all HP owned IP, up 38% FY12

HP 3PAR StoreServ: HP’s largest storage platform

• Over 75% growth Y/Y FY12.

• 3PAR gained 2.6% in market share in the high-end since Q4101

HP StoreOnce: Record setting performance

• StoreOnce up 45% FY12.

• 3.3% share gain Y/Y in purpose-built backup appliances CYQ22

HP StoreVirtual: Software defined storage

• Over 150,000 VSAs distributed WW

HP Converged

Storage

2011

1. Quarterly Statistics: Disk Array Storage, All Regions, All Countries, 2Q12 Update Gartner August 31, 2012 2. IDC Worldwide Quarterly Purpose Built Backup Appliance Tracker, Sept. 2012

Page 7: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP’s biggest storage announcement ever with breakthrough innovation in every category

Primary Storage

HP 3PAR StoreServ New Tier 1 enterprise features and the industry’s first Tier 1 midrange storage system

Information Retention & Analytics

HP StoreAll Storage The most scalable object and file platform to tame and mine big data in record speed

Information Protection

HP StoreOnce Backup Federated Deduplication leadership from SMB to Service Providers

HP StoreVirtual Simple. Scalable. Highly Available. Software Defined Storage built for virtualization.

Page 8: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP 3PAR StoreServ Leading tier 1 storage in the high-end

• 3 of the top 4 Global Managed Hosting Vendors1

• Over 1200 new customers

1. 451 Research - Market Monitor, 2012

Page 9: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP 3PAR StoreServ Industry’s first tier 1 storage in the midrange

1. IDC Worldwide Quarterly Disk Storage Systems Tracker, 2012Q2. 2013 Total. PB 4-6. Ext. Storage

Page 10: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10

Polymorphic Simplicity: Storage Without Boundaries

Eliminating distinctions between Midrange and Tier 1

HP 3PAR StoreServ

10800

HP 3PAR StoreServ

10400

HP 3PAR StoreServ 7400

HP 3PAR StoreServ 7200

NEW

NEW Redefining the Midrange from $32K!

• New 3PAR StoreServ 7000

• New 3PAR File Services

• New All-SSD Array

• New EVA to 3PAR Upgrade Path

• ONE Architecture – mid to high

Only HP

Page 11: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11

Futureproof: Grow with freedom in any direction Scale-out hardware and federate with HP Peer Motion to for virtually limitless scale from SMB to Enterprise

Effortless: Reduce time spent managing storage by 90% Self-configuring, provisioning, and optimizing via autonomic management

NEW: HP 3PAR StoreServ 7000 with 3PAR StoreServ File Services

Tier 1 with midrange affordability

Efficient: Reduce capacity requirements 50% - Guaranteed! Hardware enabled thin technologies, advanced tiering, and thin persistence for both file and block data

Bulletproof: Tier 1 features. Midrange price. 2x VM density – Guaranteed! Quad controller resiliency, multi-tenant design, SSD models with QoS, and mixed workload optimization

Page 12: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12

HP 3PAR StoreServ Efficiency – Real life savings

Start Thin - Thin Provisioning

• No extra pool management or reservations necessary

• Finest capacity allocation unit (up 1000 times more efficient than competition)

• Built-in, not bold on – fully integrated with all features; no performance impact

Get Thin - Thin Conversion

• Reclaim unused capacity immediately when migration to HP 3PAR StoreServ via HW enabled zero bit detection

• Eliminate time & complexity of migration via inline Thin Conversion – no post processing necessary

Stay Thin - Thin Persistence

• Reclaim free capacity and make available to other applications immediately

• Fully automated reclamation integrated with Windows, Vmware, Symantec, Oracle and others

• Snapshots & Remote Copies stay thin over time

Page 13: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13

StoreServ File Services with the StoreEasy 3830 Gateway

Converged File & Block with HP 3PAR StoreServ

Common Addressable Pool of Storage – competitive advantage! • File and block services available from the SAME efficient storage infrastructure to allow

most flexibility

• Repurposed on demand to the appropriate services as your business evolves

• Efficient storage utilization with fully integrated 3PAR Thin Reclamation and Windows 2012 DeDuplication

• Encrypted file data from the client down to drive on the 3PAR array with Windows 2012 SMB 3.0 and Bit-Locker Encryptions

Converged Management via Windows Server Manager • Enables you to access, manage and monitor file and block services through a single

dynamic management interface

• No loss of benefits from the HP 3PAR SW Suites

√ Thin Provisioning and Reclamation

√ De-Duplication

√ Encryption

√ Integrated Management

√ Common Pool for File & Block

Page 14: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Leadership Performance and Guaranteed Quality of Service

NEW: All-SSD 3PAR StoreServ 7000

• Up to 240 SSDs

• Up to 320,000 IOPS

NEW: Priority Optimization

• Guaranteed performance: IOPS and bandwidth at the tenant and application level

• Available for any 3PAR StoreServ model

Performance Advantage vs. Closest Competitor

*Priority Optimization is available in 1H13

2.4x Tenant 1 (20,000 IOPS) Over-commits at 150% of assigned IOPS

Application 1 (10,000 IOPS)

Application 2 (10,000 IOPS)

Application 3 (10,000 IOPS)

Tenant 2 (100,000 IOPS)

Application 4 (100,000 IOPS)

Page 15: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Everything you’d want in a next generation EVA A pain free and risk free evolution that takes the best of EVA into the future of storage

• Online Import from EVA to 3PAR directly from EVA Command View

EVA DNA

• Smart Start setup tool

Page 16: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16

HP 3PAR StoreServ 7000 Promo Bundles

3PAR StoreServ 7200 – 10.8TB

• 2 nodes

• 10.8TB raw (24 x 450GB SAS)

• OS Suite, Reporting Suite, Virtual Copy, App Suite for VMware

• 3yr 4hr 24x7 Proactive Support

Less than $35K

3PAR StoreServ 7200 – 21.6TB

• 2 nodes

• 21.6TB raw (48 x 450GB SAS)

• OS Suite, Reporting Suite, Virtual Copy, App Suite for VMware

• 3yr 4hr 24x7 Proactive Support

Less than $50K

Entry level Starter Kits

Advanced Configurations

3PAR StoreServ 7400 – 45.6TB

• 2 nodes

• 45.6TB raw (48 x 450GB SAS & 12 x 2TB NL)

• OS Suite, Data Opt suite, Reporting Suite, Virtual Copy

• 3yr 4hr 24x7 Proactive Support

Less than $80K

3PAR StoreServ 7400 – 46.4TB

• 2 nodes

• 46.4TB raw (8 x 100GB SSD, 48 x 450GB, 12 x 2TB NL SAS)

• OS Suite, Data Opt suite, Reporting Suite, Virtual Copy

• 3yr 4hr 24x7 Proactive Support

Less than $100K

Special pricing valid until 28th February 2013, contact Triforce for up to date pricing after this time

Page 17: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP StoreAll Storage Tame and mine object and file data thousands of times faster than ever before

Page 18: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18

NEW: HP StoreAll Storage with StoreAll Express Query from HP Labs

Big Data scale to tame and mine object and file content

Hyperscale: Massive Object and File scalability without complexity Scale to over 1000 nodes,16PB, and billions of objects and files in a single namespace

Harnessed: Structure for unstructured data Custom meta tagging, retention policies and WORM, and autonomic protection for data durability

Instant: Ultra-fast search and value extraction at petabyte scale Discovery, compliance, and analytics with Express Query and Autonomy IDOL integration

Economic: Scale down costs of storing data over time Policy-based tiering and cost-efficient capacity with a scale-out pay-as-you-grow architecture

Page 19: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19

NEW: Object Storage interface for HP StoreAll

Massively scalable cloud storage

Support new enterprise cloud storage applications

Simple REST API allows sync/share application deployments at massive scale

Support object and file requirements without creating another storage silo

HP StoreAll uniquely provides concurrent access of object and file across nodes and shares

File

Object

16 PB Single namespace

1000 Concurrent nodes for Object & File

Page 20: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP StoreEasy Storage File and application storage made easy

Page 21: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21

HP StoreEasy Storage

File and application storage made easy

Efficient – Save money and time

• Support for thousands of concurrent users, multiple diverse workloads, space saving de-duplication, and a straightforward, consistent management experience

Secure – Keep data protected always

• Built-in encryption at rest and in flight, sophisticated access controls, and the ability to run endpoint protection and backup software securely onboard

Highly available – Prevent business and user disruption

• Turnkey clustered configurations with transparent failover and online patching for continuous availability

New StoreEasy 1000, 3000, and 5000 Series • Built on Microsoft Windows Storage

Server 2012 • Powered by HP ProLiant Gen8 servers

Page 22: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22

Advanced storage capabilities

What’s new

• New product family brand: StoreEasy 1000/3000/5000

• Entire StoreEasy line based on Microsoft Windows Storage Server 2012 Standard Edition

• Refresh of StoreEasy 1000/3000 with HP ProLiant Gen8 hardware*

Converged file and block with HP 3PAR StoreServ Storage

• Common addressable pool of storage

• File and block services from the same efficient storage infrastructure

• Integrated management

• Manage file and block services through Microsoft Windows Server Manager

Page 23: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP StoreOnce Backup Leading performance and efficiency from SMBs to Service Providers

Page 24: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24

High-end momentum with 3.3% share gain in PBBU CY Q2.

HP’s modern architecture advantage

100TB/HR Backup Speed

40TB/HR Restore Speed

Autonomic Restart

3x

31 TB/hr.

5x

7.5 TB/hr.

Yes

NO

EMC DD990 with EMC Boost vs. HP StoreOnce B6200 with StoreOnce Catalyst

EMC Data Domain

vs. StoreOnce

• Rapid backup and recovery performance

• Autonomic Restart with no single point of failure

• Flexible to dedupe and replicate backup anywhere

• Centralized control to eliminate complexity

Page 25: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25

Business impact: Increase revenue by converting up to 6 hours per day from backup to business operations – 3 extra months/year

HP StoreOnce performance

Enabling technology

Fastest available backup performance

• Up to 100 TB/hr with StoreOnce catalyst – only with StoreOnce

• Up to 40 TB/hr using VTL emulation – only with StoreOnce

Industry-leading restore performance

• Up to 34 TB/hr with StoreOnce catalyst – only with StoreOnce

• Up to 40 TB/hr using VTL emulation – only with StoreOnce

Exclusive high availability

• No single point of failure -- anywhere

• Autonomic failover ensures backup operations continue even in the event of a node failure – only with StoreOnce

Page 26: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26

Information protection leadership from low to high

NEW: StoreOnce 2000/4000 Backup Systems now with StoreOnce Catalyst

• 3x faster recovery than competitors.

HP 4420 than EMC DD6401

• 3x faster backup than previous generations2

• 50% to 70% lower $/TB per hr.

vs. competitors3

2

NEW: Enhanced 6000 series multi-tenancy for Enterprises and Service Providers

• Granular reporting to facilitate client billing

• Flexible permissions for admins and users

• Separation of management and data traffic

Polymorphic Simplicity: Software to Scale-Out. Source to Target.

1 Based on HP comparisons of publicly available data on HP and EMC data sheets. EMC restore performance estimated to be 50 percent of backup performance as cited by the Evaluator Group, June 2012.

2 Comparison of performance improvements using StoreOnce Catalyst.

3 Based on US list pricing and publically available performance information from competitiors.

Page 27: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP StoreVirtual Storage Versatile software defined storage – any way you want it.

Page 28: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28

Software-defined storage from HP From enterprise ROBO to independent public clouds

Hardware agnostic: Any x86 server or storage platform

An open pool of shared capacity

Federated and scale-out: Scale and move data easily

Non-disruptive response to demands

Hypervisor independent: VMware and Microsoft Hyper-V

Span multiple hypervisors

Available today with HP StoreVirtual as VSA or turnkey appliance built on HP ProLiant Gen8 servers

Page 29: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29

HP StoreVirtual

Simple: Simple management for virtualization Common management, all-inclusive licensing, and integration into hypervisor management tools.

Scalable: Grow without disruption Linear scale-out of performance, capacity, and network bandwidth for spinning disk and solid-state.

Highly Available: Keep your applications running

Proven 5 9’s availability and unique multi-site clustering for transparent failover and simple disaster recovery.

Software Defined Storage. Built for virtualization.

Versatile: delivered as a VSA or natively on x86 rack/blade

Page 30: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30

HP StoreVirtual 4000 Storage

Delivering more full-featured capabilities

Next-generation SMB/ROBO portfolio based on HP ProLiant Gen8 server technology

Lower entry: 4130 with four drives

4x density: 4330 with eight drives

Investment protection: Fibre Channel support on new hardware models

New StoreVirtual VSA features now available

Up to 2x performance: two virtual CPUs now supported

Page 31: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31

2X VSA Performance Improvement! 3 node cluster with SSD

0

10000

20000

30000

40000

50000

60000

1 2 3 4 5 6 7 8

Ax

is T

itle

Queue depth

IOP

S

LeftHand OS 9.5 (1 CPU)

LeftHand OS 9.5 (2 CPU)

LeftHand OS 10.0 (2 CPU)

Page 32: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 32

HP StoreVirtual – the versatile platform Whatever the environment – there’s a StoreVirtual platform that fits

Scale from VSA to BladeSystem as the business grows

or use a combination of StoreVirtual platforms – same features, same management

Turn any server into a virtual array

Consolidate storage on performance or capacity optimized tiers

Storage for a converged infrastructure

HP StoreVirtual 4800

HP StoreVirtual VSA

HP StoreVirtual 4130, 4330, 4500, 4900

Page 33: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 33

HP StoreVirtual Pricing

•StoreVirtual 4130 4.8TB • 2 nodes (2*B7E16A) – Note – nodes sold individually. TWO must be ordered.

• 4.8TB RAW • LeftHand OS Suite, Thin prov, network raid, remote copy, 3yr

13X5 NBD

•Less than $13,000

StoreVirtual 4330 14.4TB 2 nodes (2*B7E18A)

Note – nodes sold individually. TWO must be ordered.

14.4TB RAW

LeftHand OS Suite, Thin prov, network raid, remote copy, 3yr 13X5 NBD

Less than $28K

Bundle starter kits

Special pricing valid until 28th February 2013, contact Triforce for up to date pricing after this time

Page 34: HP Storage - Triforce

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

THANK YOU Please contact the Triforce Storage Specialists for further information on 1300 664 637.