1. BY- VAIBHAV GODSE
UPES

2. Company - Brief
Hindustan Petroleum Corporation Limited(HPCL), a state-ownedoilcompany of theGovernment of Indialocated atMumbai, India and is a Fortune 500 company of India listed at number 311.
Company is under the control of the Government of India. It is one of the NavRatnas (nine jewels)
Annual turnover of overRs.1,16,428 Crores and sales/income from operations of Rs 1,31,802 Crores (US$ 25,618 Millions) duringfinancial year2008-09, about 20% Marketing share in India.
Source: HPCL site
3. Company Break -Up
Source: HPCL site
4. Company - Business
5. Marketing
The marketing operations of HPCL are divided into four strategic business units:-
Retail, Direct Sales, LPG and Aviation.
Source: HPCL site
6. Distribution Channel
7. World and Indian lube market comparison
Indian lube market is 3rd largest in Asia and 6th largest in the world.
Source: Kline group site
8. Indian Lube Scenario
Total demand for finished lubricants in India is estimated at over 1,600 kilo tones. The Lube market consists of two major segments, automotive and industrial.
Source: Kline group site
9. Automotive Engine Oil
10. Lubricant Business
HPCL Lube market share isaround11%.
The HP Engine Oils product range covers over 300 brands of lubricants, greases and specialties catering to the automotive as well as the industrial sector.
HPCL has six lube blending plants at Mumbai, Kolkata, Chennai and Silvassa.
Source: HPCL site
11. Research- Focus
Lubricant brands selected for the research was on the basis of maximum selling brands. The three segments include- Diesel engine oil, passenger car motor oil and four stroke oil
12. Research & Survey Work
Problem Definition:
Success Determinant Of Selected Lubricant Brands- Which factors are dominant in deciding the success of a lubricant brand
13. Research Design:

Here, at first exploratory research was Conducted to gain the insight into the problem.

14. The exploratory research was conducted through expert opinion- Within HPCL a total of 6 opinions were taken. 15. These opinions helped in short listing the determinants for preparing the questionnaire for Bazaar shops and Retail outlets. 16. The Exploratory research is then followed by Conclusive Research done through surveys.