hpmc12: 1%club - open source marketing
DESCRIPTION
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Bart Lacroix of 1% Club, and discussed the many aspects of open source marketingTRANSCRIPT
![Page 1: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/1.jpg)
On the 5th November the winner will be announced to
the 10 participating ideas. However as we will not
reveal who has won the Award till the 25th, we will ask
you to sign a non-disclosure agreement on the 5th November.
![Page 2: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/2.jpg)
On the 5th November the winner will be announced to
the 10 participating ideas. However as we will not
reveal who has won the Award till the 25th, we will ask
you to sign a non-disclosure agreement on the 5th November.
![Page 3: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/3.jpg)
OPEN
SOURCE
MARKETING.
![Page 4: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/4.jpg)
![Page 5: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/5.jpg)
TANZANIA
![Page 6: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/6.jpg)
WEB 2.0 SKYPE
FLICKR WIKIPEDIA
YOUTUBE HYVES
![Page 7: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/7.jpg)
INTERNATIONAL
CO-OPERATION
2.0
![Page 8: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/8.jpg)
1 TO MANY COMMUNICATION
INTERNATIONAL
CO-OPERATION 1.0
![Page 9: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/9.jpg)
1 TO 1 COMMUNICATION
INTERNATIONAL
CO-OPERATION 1.5
![Page 10: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/10.jpg)
MANY TO MANY
COMMUNICATION
INTERNATIONAL
CO-OPERATION 2.0
![Page 11: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/11.jpg)
![Page 12: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/12.jpg)
INTERNATIONAL
CO-OPERATION 1.0
PLANNERS
INSTITUTIONS
TOP DOWN
CONTROL
INTERNATIONAL
CO-OPERATION 2.0
SEARCHERS
PEOPLE
BOTTOM UP
TRUST
![Page 13: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/13.jpg)
But what about the
digital divide?
![Page 14: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/14.jpg)
![Page 15: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/15.jpg)
![Page 16: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/16.jpg)
OR A DIGITAL
LEAP FROG?
![Page 17: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/17.jpg)
![Page 18: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/18.jpg)
![Page 19: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/19.jpg)
MOBILE REVOLUTION
![Page 20: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/20.jpg)
CHEETAH GENERATION
![Page 21: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/21.jpg)
![Page 22: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/22.jpg)
PROJECT
PROPOSAL
ONLINE
REPORTING
ONLINE
FEEDBACK
![Page 23: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/23.jpg)
371 PROJECTS
64 COUNTRIES
256 FUNDED
9.580 MEMBERS
610.855 EURO
![Page 24: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/24.jpg)
1%SKILLS
1%EXPERTISE
1%TALENT
1%TIME
1%NETWORK
![Page 25: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/25.jpg)
1%CO-CREATION
![Page 26: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/26.jpg)
1%CO-CREATION
![Page 27: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/27.jpg)
![Page 28: HPMC12: 1%Club - Open Source Marketing](https://reader033.vdocument.in/reader033/viewer/2022052906/558bd297d8b42a5b5c8b4689/html5/thumbnails/28.jpg)
OPEN
SOURCE
MARKETING.