hr coca cola

HR coca cola

PROJECT OF HR PRACTICES OF COCA COLA COMPANY IN

GUJRANWALA

GIFT BUSINESS SCHOOL GUJRANWALA

DATE 13/08/2008

GIFT Business School 1

HR coca cola

EXECUTIVE SUMMARY

The recommendation of Coca-Cola Company is based on performing

various valuation models, which include HR practices, economic profit

analysis, relative valuation and a fundamental price to earnings

valuation model that revealed the Coca-Cola Company to be

overvalued. Even though they find the stock to be overvalued and they

feel that KO has some promising outlooks as well as possible

challenges in the near future and they want to recommend it as a hold

instead of a sell.

The Coca-Cola Company is the #1 company within the non-alcoholic

beverages industry. They have a 20- year standing of being the leader

and investors know that the Coca-Cola Company has an extraordinary

reputation for maximizing shareholder value.

Opportunities that exist for the company in the future is expanding

market share in the non-carbonated beverages segment, a

restructuring of their business model, and better consistency of

earnings results.

A challenge that the Coca-Cola Company is facing is the struggle with

their global competitors in the fact that their HR practices are greater

and less than coke. If coke wants to more reputation in the world they

must produce more incentives for employees from which they more

done work hard and produce good quality. Their new management

team needs to work on implementing cohesive goals between the two

to reach the Coca-Cola Company’s long-term growth potential.


HR coca cola


HR coca cola

TABLE OF CONTENTS

S .# Top ic s Page

#

1 INTRODUCTION 5

2 Miss ion and v i s i on 5

3 Hi s to ry 7

4 Brands /p roduc t l i ne 14

5 To ta l qua l i t y managemen t 16

6 Env i ronmen t o f coca co l a 16

7 Hea l t h and Nu t r i t i on 18

8 Managemen t o f coca co l a i n Gu j r anwa la 19

9 Depa r tmen t a l i z a t i on 27

10 Human Resou rce Managemen t 29

11 Job ana ly s i s and de s igns 30

12 P lann ing and fo r eca s t 30

13 Rec ru i tmen t and s e l ec t i on 31

14 Tra in ing p roce s s 32

15 Pe r fo rmance and app ra i s a l 33

16 Compensa t i on and bene f i t s 34

17 Employees r e l a t i onsh ip 35

18 Sa fe ty po l i cy 36

19 Recommenda t i on and Sugges t i on 37


HR coca cola

INTRODUCTION

Founded i n 1886 , t he coca -co l a company i s t he wor ld ’ s l e ad ing manufac tu r e r , ma rke t e r , and d i s t r i bu to r o f nona l coho l i c beve rage concen t r a t e s and sy rups . The company’ s co rpo ra t e headqua r t e r s a r e i n A t l an t a , w i th l oca l ope ra t i ons i n ove r 200 coun t r i e s a round t he wor ld .A l though Coca -Co la was f i r s t c r ea t ed i n t he Un i t ed S t a t e s , i t qu i ck ly became popu l a r whe reve r i t wen t . Our f i r s t i n t e rna t i ona l bo t t l i ng p l an t s opened i n 1906 i n Canada , Cuba and Panama , soon fo l l owed by many more . Today , we p roduce more t han 300 b r ands . More t han 70 pe rcen t o f ou r i ncome comes f rom ou t s i de t he U .S . , bu t t he r e a l r e a son we a r e a t r u ly g loba l company i s t ha t ou r p roduc t s mee t t he va r i ed t a s t e p r e f e r ences o f consumer s eve rywhe re .

MISSION STATEMENT

“To bene f i t and r e f r e sh eve ryone i t t ouches and t o c r ea t e va lue s fo r ou r sha re owne r on a l ong t e rm bas i s by bu i l d ing a bus ine s s t ha t enhances t he coco -co l a company t r ade marks”

Accord ing t o Gu j ranwa la p lan t : -

“To have a s t r ong , dominan t & p ro f i t ab l e bus ine s s i n Pak i s t an . ”

VISION


HR coca cola

“A l l o f u s i n t he Coca -Co la f ami ly wake up each morn ing knowing t ha t eve ry s i ng l e one o f t he wor ld ’ s 5 .6 b i l l i on peop l e w i l l ge t t h i r s t y t ha t day . . . and t ha t we a r e t he ones w i th t he be s t oppo r tun i t y t o r e f r e sh t hem. Our t a sk i s s imp le : make Coca -Co la and ou r o the r p roduc t s ava i l ab l e , a f fo rdab l e , and accep t ab l e t o t hem, quench ing t he i r t h i r s t and p rov id ing t hem a pe r f ec t momen t o f r e l axa t i on . I f we do t h i s . . . i f we make i t imposs ib l e fo r t he se 5 .6 b i l l i on peop l e t o e scape Coca -Co la . . . t hen we a s su re ou r fu tu r e succe s s fo r many yea r s t o come . Do ing any th ing e l s e i s no t an op t i on . ”

Accord ing t o Gu j ranwa la P lan t : -

“To c r ea t e va lue fo r ou r sha re ho lde r s”

We are commi t t ed t o : -

Bui ld ing p r e f e r ence & marke t l e ade r sh ip fo r ou r b r ands Ach ieve qua l i t y exce l l ence and s e rve ou r cus tomer s w i th

qua l i t y p roduc t s . Maximiz ing p ro f i t s Deve lop ing Peop l e Opt imum u t i l i z a t i on o f a s se t s

Shared Va lues : -

WE VALUE & RESPECT OUR PEOPLE WE COMMUNICATE OPENLY WE HAVE INTEGRITY WE ARE COMMITTED TO WINNING

Be l i e f s : -

The re i s much i n ou r wor ld t o c e l eb ra t e , r e f r e sh , s t r eng then and

p ro t ec t . The Coca -Co la Company i s a v ib r an t ne twork o f peop l e , i n

nea r l y 200 coun t r i e s , pu t t i ng c i t i z ensh ip i n to a c t i on . Th rough ou r

a c t i ons a s l oca l c i t i z ens , we s t r i ve eve ry day t o r e f r e sh t he

ma rke tp l ace , en r i ch t he workp l ace , p ro t ec t t he env i ronmen t and

s t r eng then ou r commun i t i e s .


HR coca cola

We a r e a l oca l emp loye r , w i th r e spons ib i l i t y t o enab l e ou r peop l e t o

t ap i n to t he i r f u l l po t en t i a l ; work ing a t t he i r i nnova t i ve be s t and

r ep re sen t i ng t he d ive r s i t y o f t he wor ld we s e rve .

We a r e an i nves to r i n l oca l e conomies and a d r i ve r o f ma rke tp l ace

i nnova t i on , w i th a r e spons ib i l i t y t o a c t a s a good s t ewa rd o f ou r

na tu r a l env i ronmen t . A l oca l c i t i z en , unde r s t and ing ou r

r e spons ib i l i t y t o con t r i bu t e t o an improved qua l i t y o f l i f e i n ou r

commun i t i e s .

HISTORY

1886

On May 8 , 1886 , A t l an t a d rugg i s t Dr . John S ty th Pembe r ton ( fo rmer Confede ra t e o f f i c e r ) i nven t ed "Coca -Co la " sy rup u s ing me l t ed suga r , wa t e r and o the r i ng red i en t s . I t was mixed i n a 30 -ga l . B ra s s ke t t l e hung ove r a backya rd f i r e . I t was marke t ed a s a "b r a in and ne rve t on i c " i n d rugs to r e s . He f i r s t "d i s t r i bu t e s” Coca -Co la by ca r ry ing i t i n a j ug down the s t r e e t t o J acobs ’ Pha rmacy . Fo r f i ve c en t s , consumer s c an en joy a g l a s s o f Coca -Co la a t t he soda foun t a in . Th i s yea r , s a l e s o f Coca -Co la ave rage n ine d r i nks pe r day .F rank M. Rob inson , Pembe r ton ' s bookkeepe r , was t he pe r son who sugges t ed t he name "Coca -Co la " , wh i ch was chosen because bo th words ac tua l l y named two i ng red i en t s f ound i n t he sy rup . They we re t he coca l e a f and t he Ko la nu t . Rob inson spe l l ed Ko la w i th a “C” t o make i t l ook be t t e r i n adve r t i s i ng .Coca -Co la was f i r s t so ld fo r 5¢ a g l a s s a t a soda foun t a in i n J acob ' s Pha rmacy i n A t l an t a by Wi l l i s Venab l e . The f i r s t yea r ' s g ro s s s a l e s we re $50 and adve r t i s i ng cos t s we re $73 .96 .The o r i g ina l f o rmu la i nc luded ex t r ac t s o f t he Af r i c an ko l a nu t and coca l e aves , bo th s t rong s t imu lan t s . "Coca -Co la " was one o f t housands o f exo t i c pa t en t med i c ine s so ld i n t he 1800 ’ s t ha t a c tua l l y con t a ined t r a ce s o f coca ine .

1888


HR coca cola

I n 1888 , Asa Gr iggs Cand l e r bough t t he company f rom Dr . Pembe r ton . La t e r t ha t s ame yea r , Dr . Pembe r ton d i ed . By 1914 , Cand l e r had acqu i r ed a fo r t une o f some $50 mi l l i on . Baseba l l ha l l o f f amer Cobb , a Geo rg i a na t i ve , was ano the r e a r l y i nves to r i n t he company .

1891

At l an t a en t r ep reneu r Asa Gr iggs Cand l e r a cqu i r e s comple t e owne r sh ip o f t he Coca -Co la bus ine s s fo r $2 ,300 . Wi th in fou r yea r s , h i s me rchand i s i ng f l a i r he lp s expand consumpt ion o f Coca -Co la t o eve ry pa r t o f t he na t i on . I n t h i s yea r Coca -Co la p roduced i t s f i r s t c a l enda r .1893

The t r ademark "Coca -Co la” name and s c r i p t a r e r eg i s t e r ed w i th t he U .S . Pa t en t and T rademark Of f i c e . Dr . Pembe r ton ' s pa r t ne r and bookkeepe r , F r ank M. Rob inson sugges t ed t he name and penned "Coca -Co la " i n t he un ique f l owing s c r i p t t ha t i s f amous wor ldwide t oday . Mr . Rob inson t hough t , "The two C’ s wou ld l ook we l l i n adve r t i s i ng . "

1894

Coca -Co la began a s a f oun t a in p roduc t , bu t c andy merchan t Jo seph A . B i edenha rn o f Mi s s i s s i pp i was l ook ing fo r a way t o s e rve t h i s r e f r e sh ing beve rage a t p i cn i c s . He beg in s o f f e r i ng bo t t l ed Coca -Co la , u s ing sy rup sh ipped f rom At l an t a , du r ing t h i s e spec i a l l y busy summer . Jo seph A . B i edenha rn , owne r o f t he B i edenha rn Candy Company i n V icksbu rg , Mi s s i s s i pp i , f i r s t bo t t l ed "Coca -Co la . "

1895

"Coca -Co la i s now d runk i n eve ry s t a t e and t e r r i t o ry i n t he U .S . " - As i a Cand l e r .

1898

The Company ou tg rows i t s f a c i l i t i e s and a new bu i l d ing i s e r ec t ed a t Edgewood Avenue and Co l l ege S t r ee t—la t e r t o be ca l l ed "Coca -Co la P l ace . " Th i s yea r , t he Company en t e r s t he ma rke t s o f Canada and Mex ico .1899

Large - sca l e bo t t l i ng becomes pos s ib l e when Asa Cand l e r g r an t s exc lu s ive r i gh t s t o Jo seph B . Whi t ehead and Ben j amin F . Thomas o f


HR coca cola

Cha t t anooga , Tennes see , f o r one do l l a r . The con t r ac t ma rks t he beg inn ing o f The Coca -Co la Company’ s un ique i ndependen t bo t t l i ng sy s t em tha t r ema ins t he founda t i on o f Company so f t -d r i nk ope ra t i ons . Wi th in 20 yea r s , t he r eg iona l bo t t l i ng sy s t em wi l l g row to i nc lude 1 ,000 bo t t l e r s , w i t h ope ra t i ons i n Cuba , Pue r to R i co , Panama , t he Ph i l i pp ine s and Guam.

1903

By 1903 , t he u se o f coca ine was con t rove r s i a l and "Coca -Co la " dec ided t o u se on ly " spen t coca l e aves . " I t a l so s t opped adve r t i s i ng "Coca -Co la " a s a cu re fo r headaches and o the r i l l s .

1906

Cuba and Panama become the f i r s t two coun t r i e s ou t s i de t he U .S . t o bo t t l e Coca -Co la .1915

Around t h i s t ime , bo t t l e s u sed by compan i e s i n t he so f t -d r i nk i ndus t ry a r e ve ry s im i l a r . And Coca -Co la ha s many im i t a to r s , wh i ch consumer s a r e unab l e t o i den t i fy un t i l t hey t ake a s i p . The answer i s t o c r ea t e a d i s t i nc t bo t t l e f o r Coca -Co la , one t ha t anyone wou ld r ecogn i ze , even i f i t we re f e l t i n t he da rk . As a r e su l t , t he Roo t G la s s Company o f Te r r e Hau t e deve lops t he genu ine Coca -Co la bo t t l e w i th t he con tou r shape now known a round t he wor ld . I t r ep l ace s t he s t r a i gh t - s i ded bo t t l e , g iv ing Coca -Co la a d i s t i nc t packag ing advan t age ove r t he im i t a t i ons .

1919

The Coca -Co la Company i s so ld fo r $25 mi l l i on t o A t l an t a banke r E rnes t Woodru f f and a g roup o f i nves to r s . Woodru f f was appo in t ed p r e s iden t o f "Coca -Co la " on Apr i l 28 , 1923 and s t ayed on t he j ob un t i l 1955 .The s ame yea r , t he Company ' s s t ock i s f i r s t so ld t o t he pub l i c a t $40 a sha re . One o f t he se o r i g ina l sha r e s was wor th abou t $6 .7 mi l l i on a t t he end o f 1998 ( a s suming a l l d iv idends we re Re inves t ed ) .

1920

The Coca -Co la Company e s t ab l i she s a manufac tu r i ng ope ra t i on i n F rance . U .S . Sup reme Cour t Ju s t i c e O l ive r Wende l l Ho lmes ru l e s t ha t Coca -Co la i s a s i ng l e t h ing coming f rom a s i ng l e sou rce and we l l known to t he commun i ty .


HR coca cola

1923

Robe r t W. Woodru f f , son o f E rnes t Woodru f f , becomes p r e s iden t o f The Coca -Co la Company . H i s i n s i s t ence on qua l i t y and more t han s i x decades o f l e ade r sh ip t ake t he bus ine s s t o un r iva l ed he igh t s o f commerc i a l succe s s , mak ing Coca -Co la an i n s t i t u t i on t he wor ld ove r . I n March 1923 , "Coca -Co la " was so ld i n a 6 -bo t t l e c a r t on fo r t he f i r s t t ime i n New Or l eans , Lou i s i ana .Today , p roduc t s o f The Coca -Co la Company a r e consumed a t t he r a t e o f more t han one b i l l i on d r i nks pe r day .

1926

The Fo re ign Depa r tmen t becomes a subs id i a ry l a t e r known a s The Coca -Co la Expor t Co rpo ra t i on .

1928

Annua l bo t t l ed Coca -Co la s a l e s exceed foun t a in s a l e s f o r t he f i r s t t ime . A l so t h i s yea r , Coca -Co la makes i t s f i r s t O lympic appea rance when 1 ,000 ca se s o f Coke accompany t he U .S . O lympic Team to Ams te rdam.

1929

Six ty - fou r bo t t l i ng ope ra t i ons a r e l oca t ed i n 28 coun t r i e s , sp r ead ing r e f r e shmen t wor ldwide . A l so t h i s yea r , t he foun t a in g l a s s i s adop t ed a s s t anda rd , and "The Pause t ha t r e f r e shes " f i r s t appea r s i n t he Sa tu rday Even ing Pos t .

1933

The au toma t i c foun t a in d i spense r i s i n t roduced a t t he Ch i cago Wor ld ' s Fa i r . By s imp ly pu l l i ng a hand l e , soda j e rk s c an now se rve un i fo rm , p rope r ly r e f r i ge r a t ed Coca -Co la .

1936

Thi s yea r , The Coca -Co la Company obse rve s i t s 50 th ann ive r sa ry . Th ree -day bo t t l e r s ’ conven t i on , a mo t ion p i c tu r e ch ron i c l i ng t he Company’ s e a r l y yea r , and even a spec i a l ann ive r sa ry l ogo a r e pa r t o f t he c e l eb ra t i on .

1941


HR coca cola

"Eve ry man i n un i fo rm ge t s a bo t t l e o f Coca -Co la fo r 5 c en t s , whe reve r he i s and wha t eve r i t co s t s "—Robe r t Woodru f f . A l so t h i s yea r , t he t r ademark "Coke” f i r s t r e ce ive s equa l p rominence i n adve r t i s i ng w i th "Coca -Co la . "

1942

" I t ' s t he Rea l Th ing" i s f i r s t u sed i n Coke adve r t i s i ng . On December 25 , The Coca -Co la Company , i n coope ra t i on w i th t he War and Navy Depa r tmen t s , sponso r s a spec i a l 12 -hou r r ad io b roadcas t t o more t han 142 s t a t i ons . T i t l ed "Unc l e Sam’s Chr i s tmas T ree , " t he p rog ram f ea tu r ed 43 popu l a r o r ches t r a s l i ve f rom 43 w ide ly s ca t t e r ed mi l i t a ry ba se s i n t he U .S .

1943

On June 29 , Gene ra l Dwigh t E i s enhower d i spa t ches a c ab l eg ram r eques t i ng a sh ipmen t o f 3 m i l l i on bo t t l e s o f Coca -Co la and comple t e equ ipmen t fo r bo t t l i ng , wash ing , r e f i l l i ng and capp ing tw ice mon th ly .

1950

Edga r Be rgen and h i s s i dek i ck Cha r l i e McCar thy appea r on t he f i r s t l i ve ne twork t e l ev i s i on show sponso red by The Coca -Co la Company .

1955

The 10 - , 12 - and 26 -ounce k ing - s i z e and f ami ly - s i z e bo t t l e s a r e i n t roduced w i th immed ia t e succe s s . And Fan t a , an o r ange - f l avo red beve rage , i s l aunched i n Nap l e s , I t a l y . I t l a t e r becomes t he t r ademark name fo r a l i ne o f f l avo red d r i nks so ld a round t he wor ld .

1960

Meta l c ans l i ke t he ones s en t t o t r oops du r ing t he Korean War a r e now ava i l ab l e on marke t she lve s eve rywhe re . A l so t h i s yea r , The Coca -Co la Company pu rchase s The Minu t e Ma id Company .

1961

Spr i t e , t he l emon- l ime d r i nk , i s i n t roduced t o t he pub l i c .


HR coca cola

1969

“ I t ' s t he Rea l Th ing” makes a comeback .

1971

Young peop l e f rom a round t he wor ld ga the r on a h i l l t op i n I t a l y t o s i ng " I ' d l i ke t o buy t he wor ld a Coke . "

1976

"Coke Adds L i f e " c ampa ign i s i n t roduced .

1977

The un ique con tou r bo t t l e , f ami l i a r t o consumer s eve rywhe re , i s g r an t ed r eg i s t r a t i on a s a t r ademark by t he U .S . Pa t en t and

T rademark Of f i c e , an hono r awa rded t o on ly a f ew o the r packages .

1979

Coke i n t roduces "Have a Coke and a Smi l e , " a c ampa ign o f hea r twa rming emo t ion be s t c ap tu r ed by t he t e l ev i s i on commerc i a l f e a tu r i ng "Mean" Joe Greene , a t a ck l e on t he P i t t sbu rgh S t ee l e r s f oo tba l l t e am.

1981

Robe r to C . Go izue t a i s e l e c t ed cha i rman o f t he Boa rd o f D i r ec to r s and ch i e f execu t i ve o f f i c e r o f The Coca -Co la Company . He w i l l l e ad t he Company fo r 16 yea r s .

1982

The Coca -Co la Company i n t roduces d i e t Coke t o U .S . Consumer s , ma rk ing t he f i r s t ex t ens ion o f t he Company’ s mos t va luab l e t r ademark t o ano the r p roduc t . And t he "Coke i s i t ! " t heme i s t r ans l a t ed and t a i l o r ed t o r e ach consumer s eve rywhe re a s i t i s l aunched wor ldwide .

1985

In Apr i l , a f t e r ex t ens ive t a s t e t e s t i ng , t he Company i n t roduces a new t a s t e f o r Coca -Co la i n t he Un i t ed S t a t e s and Canada—"new" Coke .


HR coca cola

Consumer s r e spond w i th an unp receden t ed ou tpou r ing o f l oya l t y and a f f ec t i on fo r t he o r i g ina l f o rmu la , and t he Company l i s t ens . I n Ju ly , t he Company r e in t roduces t he o r i g ina l f o rmu la fo r Coca -Co la , a s Coca -Co la c l a s s i c . A l so t h i s yea r , Che r ry Coke i s i n t roduced .

1986

In t he yea r o f t he Company’ s 100 th ann ive r sa ry , two l a rge U .S . bo t t l e r s combine t o fo rm Coca -Co la En t e rp r i s e s . Ove r t ime , t h i s new company w i l l a s sume r e spons ib i l i t y fo r bo t t l i ng ope ra t i ons i n Grea t B r i t a i n , F r ance , t he Ne the r l ands and Be lg ium.

1988

An independen t wor ldwide su rvey con f i rms t ha t Coca -Co la i s t he be s t known , mos t admi red t r ademark i n t he wor ld .

1989

The Coca -Co la Company s e l l s Co lumbia P i c tu r e s t o Sony Corpo ra t i on .

1990

Wor ld o f Coca -Co la , an a t t r a c t i on f ea tu r i ng a h i s t o r i c a l and fu tu r i s t i c l ook a t Coca -Co la a s we l l a s a chance t o s amp le The Coca -Co la Company p roduc t s f rom a round t he wor ld opens i n A t l an t a .

1994

M. Doug la s Ive s t e r i s e l e c t ed p r e s iden t and ch i e f ope ra t i ng o f f i c e r o f The Coca -Co la Company .

1996

Coca -Co la sponso r s t he Summer O lympic s i n t he home town o f The Coca -Co la Company : A t l an t a , Geo rg i a . And t he C i sne ros Bo t t l i ng Company , t he l a rge s t so f t -d r i nk bo t t l e r i n Venezue l a , sw i t ches f rom Peps i t o Coca -Co la .

1997


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Wor ld o f Coca -Co la Las Vegas opens comple t e w i th a hund red - foo t -t a l l Coca -Co la con tou r bo t t l e . The Coca -Co la Company sponso r s t he Win t e r O lympic s i n Nagano , J apan , ma rk ing t he 70 th ann ive r sa ry o f t he Company ' s O lympic pa r t ne r sh ip . New p roduc t s C i t r a and Su rge h i t t he ma rke t . And M. Doug la s Inves to r i s named cha i rman o f t he Boa rd o f D i r ec to r s and ch i e f execu t i ve o f f i c e r o f The Coca -Co la Company . He i s t he t en th cha i rman o f t he boa rd i n t he Company’ s h i s t o ry .His to ry o f Coca -co la In Pak i s t an : -

The Coca -Co la Company began ope ra t i ng i n Pak i s t an i n 1953 .

Ben j amin H . Oeh l e r t J r . , f o rmer s en io r v i ce p r e s iden t o f The Coca -

Co la Company , s e rved a s Un i t ed S t a t e s Ambassado r t o Pak i s t an f rom

1967 t o 1969 .

BRANDS / PRODUCT LINE

In 2002 , Coca -Co la added pop t o a c a t ego ry t ha t many be l i eved had l o s t i t s f i z z i n Nor th Amer i ca . I n May , a f t e r j u s t s i x mon ths i n deve lopmen t , Van i l l a Coke became t he f i r s t ex t ens ion o f t he Coca -Co la b r and s i nce 1985 and immed ia t e ly gene ra t ed p ro f i t ab l e vo lume . Van i l l a Coke he lped boos t s a l e s o f Coca -Co la b r anded beve rages wh i l e i nv i t i ng new consumer s t o r ed i s cove r t he co l a c a t ego ry t h rough a comple t e ly o r i g ina l f l avo r expe r i ence . I n p roduc t f o rmu la t i on , t he Van i l l a Coke t e am s t ruck a ba l ance t ha t l e t s t he t a s t e o f Coca -Co la come t h rough—in t r i gu ing ly new, ye t unden i ab ly Coca -Co la . A l r eady one o f ou r t op 10 b r ands i n t he Un i t ed S t a t e s , Van i l l a Coke i s pe r fo rming we l l i n i t s i n i t i a l i n t e rna t i ona l ma rke t s—inc lud ing Aus t r a l i a and New Zea l and , w i th more coun t r i e s p l ann ing l aunches fo r 2003 . I n r e sponse t o consumer demand , d i e t Van i l l a Coke was i n t roduced t o t he U .S . ma rke tp l ace i n Oc tobe r , j u s t t h r ee -and -a -ha l f mon ths a f t e r i t was g iven t he g r een l i gh t . I n 2002 , we a l so ce l eb ra t ed t he 20 th ann ive r sa ry o f d i e t Coke and t he expans ion o f d i e t Coke w i th l emon , wh ich made s t rong debu t s i n s eve ra l i n t e rna t i ona l ma rke t s a f t e r i t s U .S . l aunch i n 2001 .

In March 1923 , "Coca -Co la " was so ld i n a 6 -bo t t l e c a r t on fo r t he f i r s t t ime i n New Or l eans , Lou i s i ana .Today , p roduc t s o f The Coca -Co la Company a r e consumed a t t he r a t e o f more t han one b i l l i on d r i nks pe r day .

Major Brands : -


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The re a r e 323 b r ands o f coca -co l a . Ou t o f wh ich t he r e a r e 7 b r ands o f coke i n Pak i s t an .Two b rands “Lemon” and “S t r awbe r ry” a r e r e cen t l y i n t roduced p roduc t s o f Coca -co l a i n Pak i s t an .

TOTAL QUALITY MANAGEMENT (TQM)Pass ion fo r Qua l i t y : -Our r epu t a t i on i s bu i l t on t r u s t . Th rough good c i t i z ensh ip we w i l l nu r t u r e ou r r e l a t i onsh ip s and con t i nue t o bu i l d t ha t t r u s t . Tha t i s t he e s sence o f ou r p romi se - The Coca -Co la Company ex i s t s t o bene f i t and r e f r e sh eve ryone i t t ouches .Whereve r Coca -Co la does bus ine s s , we s t r i ve t o be t r u s t ed pa r t ne r s and good c i t i z ens . We a r e commi t t ed t o manag ing ou r bus ine s s a round t he wor ld w i th a cons i s t en t s e t o f va lue s t ha t r ep re sen t t he h ighes t s t anda rds o f i n t eg r i t y and exce l l ence . We sha re t he se va lue s w i th ou r bo t t l e r s , mak ing ou r sy s t em s t ronge r .These co re va lue s a r e e s sen t i a l t o ou r l ong - t e rm bus ine s s succe s s and w i l l be r e f l e c t ed i n a l l o f ou r r e l a t i onsh ip s and ac t i ons - i n t he ma rke tp l ace , t he workp l ace , t he env i ronmen t and t he commun i ty .

Marke tp lace : -

We wi l l adhe re t o t he h ighes t e t h i ca l s t anda rds , knowing t ha t t he qua l i t y o f ou r p roduc t s , t he i n t eg r i t y o f ou r b r ands and t he ded i ca t i on o f ou r peop l e bu i l d t r u s t and s t r eng then r e l a t i onsh ip s . We wi l l s e rve t he peop l e who en joy ou r b r ands t h rough i nnova t i on , supe rb cus tomer s e rv i ce , and r e spec t f o r t he un ique cus toms and cu l t u r e s i n t he commun i t i e s whe re we do bus ine s s .

Workp lace : -

We wi l l t r e a t e ach o the r w i th d ign i t y , f a i rne s s and r e spec t . We wi l l f o s t e r an i nc lu s ive env i ronmen t t ha t encou rages a l l emp loyees t o deve lop and pe r fo rm to t he i r f u l l e s t po t en t i a l , cons i s t en t w i th a commi tmen t t o human r i gh t s i n ou r workp l ace . The Coca -Co la workp l ace w i l l be a p l ace whe re eve ryone ' s i dea s and con t r i bu t i ons a r e va lued , and whe re r e spons ib i l i t y and accoun t ab i l i t y a r e encou raged and r ewarded .

Env i ronmen t : -

We wi l l conduc t ou r bus ine s s i n ways t ha t p ro t ec t and p r e se rve t he env i ronmen t . We wi l l i n t eg ra t e p r i nc ip l e s o f env i ronmen ta l


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s t ewa rdsh ip and su s t a inab l e deve lopmen t i n to ou r bus ine s s dec i s i ons and p roce s se s .

COMMUNITY: -

We wi l l con t r i bu t e ou r t ime , expe r t i s e and r e sou rce s t o he lp deve lop su s t a inab l e commun i t i e s i n pa r t ne r sh ip w i th l oca l l e ade r s . We wi l l s e ek t o improve t he qua l i t y o f l i f e t h rough l oca l l y r e l evan t i n i t i a t i ve s whe reve r we do bus ine s s .Respons ib l e co rpo ra t e c i t i z ensh ip i s a t t he hea r t o f The Coca -Co la P romi se . We be l i eve t ha t wha t i s be s t f o r ou r emp loyees , f o r t he commun i ty and fo r t he env i ronmen t i s a l so be s t f o r ou r bus ine s s .

ENVIRONMENT OF COCA-COLA

In t he f i r s t decade o f t he new cen tu ry , we f ace t he cha l l enge o f a new env i ronmen t , wh i ch i s d r i ven by a fundamen ta l sh i f t i n i n t e rna t i ona l e conomic dynamics , t he g rowing i n f l uence o f t e chno logy and t he f a c t t ha t peop l e i nc r ea s ing ly expec t more o f l a rge co rpo ra t i ons . Tha t cha l l enge demands i nnova t i on . Whi l e we w i l l a lways be d i s c ip l i ned by ou r pu rpose and ou r i dea l s , we mus t i n t ens i fy ou r focus on i nnova t i on and c r ea t e new ways t o de l i ve r t he p romi se o f Coca -Co la . I n f a c t , i n an e r a t ha t i s i nc r ea s ing ly i n t e rna t i ona l and i n t e r connec t ed , we mus t p ionee r a movemen t f rom a homogenous g loba l app roach t o a h igh ly t a i l o r ed app roach r e f l e c t i ng t he un ique cha rac t e r o f ou r ma rke t s .

Th i s new app roach w i l l r equ i r e :

1 ) Be ing i nnova t i ve i n ou r ma rke t i ng , ou r b r ands and ou r consumer r e l a t i onsh ip s

2 ) Co l l abo ra t i ng more p roduc t i ve ly w i th ou r bus ine s s pa r t ne r s

3 ) Chang ing some o f t he s t r uc tu r e s o f ou r en t e rp r i s e

4 ) Inc r ea s ing ou r commi tmen t t o commun i ty and t he env i ronmen t

Thus , we w i l l r e i nv igo ra t e ou r en t e rp r i s e and b r i ng t o fu l l l i f e t he un ique sp i r i t o f Coca -Co la and ou r peop l e . Such r ea l r ena i s s ance o f t he Coca -Co la sp i r i t w i l l enab l e u s t o fu l f i l l ou r pu rpose o f


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d e l i ve r i ng r e f r e shmen t and bene f i t t o eve ryone t ouched by ou r bus ine s s .

The Coca -Co la Company and ou r bo t t l e r s have been a t t he fo r e f ron t i n he lp ing so lve env i ronmen ta l , l i t t e r and so l i d was t e i s sue s fo r more t han 20 yea r s . We r ea l i z e t ha t we t ouch t he l i ve s o f b i l l i ons o f peop l e a round t he wor ld and t ha t ou r r e spons ib i l i t y t o t hem inc ludes conduc t i ng ou r bus ine s s i n ways t ha t he lp p r e se rve t he env i ronmen t .So f t -d r i nk packag ing i s t he mos t r e cyc l ed consumer package i n t he Un i t ed S t a t e s . Our sy s t em suppor t s dozens o f l i t t e r p r even t i on o rgan i za t i ons , i nc lud ing t he Cen t e r f o r Mar ine Conse rva t i on and Keep Amer i ca Beau t i fu l . The Coca -Co la Company i s a f ound ing member o f Keep Amer i ca Beau t i fu l .Wha t ' s more , we 've been r ecyc l i ng a t ou r headqua r t e r s f o r yea r s , t o t he t une o f t housands o f pounds o f was t e annua l l y . We 've dona t ed more t han $100 ,000 i n p roceeds f rom the se r e cyc l i ng e f fo r t s t o cha r i t i e s .

Shap ing new P roduc t s expe r i ence s w i th packag ing and t e chno logy : -As we c r ea t ed new p roduc t s and f r e sh b r and expe r i ence s i n 2002 , one f ac t became i nc r ea s ing ly c l e a r t o u s : Consumer s a r e e age r t o s ee The Coca -Co la Company b r i ng exc i t emen t t o t he ma rke tp l ace . One s imp le i nnova t i on l a s t yea r—the F r idge Pack™ —has changed t he d imens ions o f 12 -pack s a l e s fo r u s and fo r ou r bo t t l i ng pa r t ne r s . Th i s s l e ek , r e f r i ge r a to r - f r i end ly pack i s i nc r ea s ing consumer awa renes s and p r e f e r ence , a cce l e r a t i ng consumpt ion and ca se vo lume i n ma rke t s whe re i t ha s been i n t roduced . F rom ou r packag ing supp l i e r s who a s s i s t ed u s and ou r bo t t l e r s i n deve lop ing t he F r idge Pack , t o t he r e t a i l e r s whose she lve s we re r e con f igu red t o a ccep t t he new des ign , pa r t ne r sh ip made t h i s i nnova t i on pos s ib l e—and p ro f i t ab l e . The fu tu r e o f ou r bus ine s s i n Nor th Amer i ca a l so evo lved i n 2002 w i th t he con t i nu ing ro l l ou t o f iFoun t a in , t he mos t advanced so f t -d r i nk d i spens ing sy s t em in t he i ndus t ry . iFoun t a in g ive s ou r cus tomer s a t e chno log i ca l l y advanced foun t a in sy s t em tha t enhances ava i l ab l e b r and op t i ons , improves ope ra t i ng e f f i c i ency and au toma t i ca l l y c a l i b r a t e s e ach d r i nk s e rved t o a s su re consumer s o f a qua l i t y d r i nk eve ry t ime .


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HEALTH AND NUTRITIONToday , peop l e a r e more conce rned t han eve r abou t hea l t h and

nu t r i t i on . They unde r s t and t he impor t ance o f good nu t r i t i on and

p rope r hyd ra t i on - and t hey a l so know tha t de l i c i ous foods and

beve rages a r e an en joyab l e pa r t o f l i f e . Peop l e have t r u s t ed and

en joyed so f t d r i nks fo r more t han 115 yea r s , and t hey can con t i nue

t o be con f iden t abou t t he i r f avo r i t e beve rages .

In t h i s s ec t i on , we answer many o f t he ques t i ons you may have abou t

ou r f ami ly o f beve rages . , We a l so t ake a l ook a t how The Coca -Co la

Company p romote s a hea l t hy ac t i ve l i f e s t y l e t h rough p rog rams

a round t he wor ld t ha t p romote fun and phys i ca l a c t i v i t y .

The re i s g rowing con fus ion abou t wha t cons t i t u t e s a hea l t hy d i e t .

Wi th so much con f l i c t i ng i n fo rma t ion ava i l ab l e abou t hea l t h and

nu t r i t i on , i t c an be ve ry d i f f i cu l t t o de t e rmine wha t i s a ccu ra t e and

wha t i s no t .

The t r u th i s t ha t so f t d r i nks and o the r beve rages have a p l ace i n a hea l t hy l i f e s t y l e . A hea l t hy d i e t i nco rpo ra t e s t he ba s i c p r i nc ip l e s o f va r i e t y , ba l ance and mode ra t i on - w i thou t s ac r i f i c i ng en joymen t .

Your Hea l th & Our Beverages : -


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The re i s g rowing con fus ion abou t wha t cons t i t u t e s a hea l t hy d i e t . Wi th so much con f l i c t i ng i n fo rma t ion ava i l ab l e abou t hea l t h and nu t r i t i on , i t c an be ve ry d i f f i cu l t t o de t e rmine wha t i s a ccu ra t e and wha t i s no t .

The t r u th i s t ha t so f t d r i nks and o the r beve rages have a p l ace i n a hea l t hy l i f e s t y l e . A hea l t hy d i e t i nco rpo ra t e s t he ba s i c p r i nc ip l e s o f va r i e t y , ba l ance and mode ra t i on - w i thou t s ac r i f i c i ng en joymen t .

Cl ima te Change : -

The Coca -Co la Company t ake s t he i s sue o f g loba l c l ima t e change ve ry s e r i ous ly . We have adop t ed a comprehens ive po l i cy a imed a t r educ ing t he env i ronmen ta l impac t o f ou r coo l i ng equ ipmen t ove r t ime . By t he 2004 O lympic Games i n A thens , we w i l l no l onge r pu rchase new co ld -d r i nk equ ipmen t u s ing hyd ro f luo roca rbons (HFC ' s ) , whe reve r cos t - e f f i c i en t a l t e rna t i ve s a r e commerc i a l l y ava i l ab l e . Add i t i ona l l y , we w i l l r educe t he ene rgy u se o f ou r i nd iv idua l equ ipmen t by 40 -50 pe rcen t ove r t he nex t t en yea r s .As we deve loped ou r coo l i ng equ ipmen t po l i cy , we r e f e r r ed t o t he ba s i c t ene t s o f t he Kyo to P ro toco l . Whi l e we suppo r t t he s c i en t i f i c ana ly s i s and gene ra l ob j ec t i ve s o f t he ag reemen t , we be l i eve t ha t r a t i f i c a t i on o f i n t e rna t i ona l t r e a t i e s and p ro toco l s shou ld be l e f t t o na t i ona l po l i t i c a l p roce s se s . By focus ing on ou r own e f fo r t s t o r educe g r eenhouse emi s s ions , we hope t o p rov ide an example o f how bus ine s se s c an ope ra t e i n an env i ronmen ta l l y su s t a inab l e manne r .

MANAGEMENT OF COCA-COLA IN GUJRANWALA

Fo l lowing a r e t he i n fo rma t ion abou t t he managemen t o f Gu j r anwa la

p l an t .

The f ac to ry i s con t ro l by t he BOM (Bus ine s s ope ra t i ona l manage r )

and unde r h im e igh t Depa r tmen t s i s work ing . Eve ry Depa r tmen t i s

l ad by a depa r tmen t Manage r . The Depa r tmen t s o f a ccoun t i s l e ad by

t he manage r a ccoun t and unde r h im a s s i s t manage r works . Who

con t ro l t he o the r emp loyees o f t he depa r tmen t unde r h im?

Depa r tmen t o f p roduc t i on and eng inee r i ng i s l e ad by t he P rod . &


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Eng . Manage r . Unde r h im work Mechan i ca l Eng inee r s Mechan i ca l

Supe rv i so r and Ass i s t an t P roduc t i on . Qua l i t y con t ro l depa r tmen t

l e ad by t he manage r qua l i t y con t ro l . Unde r h im work ing t he ch i e f

chemi s t who’ s r e spons ib i l i t y i s t o g ive t he qua l i t y p roduc t t o t he

cus tomer . Sa l e & marke t i ng depa r tmen t i s p l ay ing t he impor t an t pa r t

i n t he g rowing marke t sha r e i n t he coun t ry . Tha t depa r tmen t l ed by

t he Sa l e & marke t i ng manage r t ha t depa r tmen t i s f u r t he r d iv ided i n

t he s a l e and marke t i ng s ec t i on . The marke t i ng depa r tmen t i s l e ad by

t he ma rke t i ng manage r and t he s a l e s ec t i on by s a l e manage r . Sa l e

men work unde r t he s a l e manage r . F l ee t depa r tmen t con t ro l t he

t r anspo r t veh i c l e o f t he company t he head o f t he depa r tmen t i s F l ee t

manage r and unde r h im work t he a s s i s t an t f l e e t manage r who

manages t he con t ro l ove r t he t r anspo r t a t i on o f t he company . The

d i s t r i bu t i on o f t he coca -co l a a round t he Gu j r anwa la r eg ion i s t he

r e spons ib i l i t y o f d i s t r i bu t i on depa r tmen t , wh i ch i s l e ad by t he

d i s t r i bu t i on Manage r . Ass i s t an t d i s t r i bu t i on manage r work unde r

H im to fu l l f i l l t he i r du t i e s . Human r ecou r se and i n t e rna t i ona l a f f a i r

depa r tmen t t ake con t ro l ove r t he ex t e rna l env i ronmen t o f t he

company and he lp t he i n t he g rowth o f t he company . Tha t

Depa r tmen t i s l e ad by t he Manage r H .R . I .R . o the r execu t i ve work

unde r h i s supe rv i s i on . The R& D Depa r tmen t p l ays t he mos t

impor t an t r o l e i n t he deve lopmen t and t he g rowth o f t he company .

Th i s Depa r tmen t i s l e ad by t he Manage r R&D. and Ass i s t an t Mange r

work unde r h im .

The t o t a l numbe r o f emp loyees i n t he coca -co l a Gu j r anwa la

Company i s 236 .

To be spec i f i c t he work ing env i ronmen t i n t he company r ep re sen t s t he company’ s cu l t u r e i n l a rge . The cu l t u r e i s t he sha red va lue s among t he d i f f e r en t peop l e so t he env i ronmen t o f t he company i s w ide ly sha red by i t s emp loyees t ha t conc lude t o fo rm the company’ s


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cu l t u r e . I n t he coming l i ne s t he work ing env i ronmen t o f t he Gu j r anwa la Coca -co l a f a c to ry i s de sc r i bed .

Company cu l ture : -

The f ac to r s , wh i ch mus t be h igh l i gh t ed i n t h i s r ega rd , a r e a s f o l l ows :

spec i a l t r a i n ing i s g iven t o emp loyees , New emp loyees

a l so a r e p l aced w i th o ld ones t o l e a rn work and t he va lue s

p r eva l en t i n t he company ,

Two cups t e a a r e f r e e fo r eve ry emp loyee da i l y t h i s

r ep re sen t s t he hosp i t ab l e na tu r e o f t he company , Th i s f a c to r

keeps t he emp loyees mo t iva t ed a s t hey a r e t aken we l l c a r e t h i s

f a c t i s c l e a r by t he phys i ca l a c t i ons t ook by t he company ,

The company work ing env i ronmen t i s r e a l l y a good b l end o f

As i an and wes t e rn va lue s .

Mot i va t i ons fo r emp loyees : -

Wages : -

Coca -co l a i s p rov id ing smar t wages t o i t s emp loyees , wh i ch a r e

compe t i t i ve and r ea l l y s a t i s fy i t s emp loyees . As a long w i th t he

wages t hey a r e p rov ided w i th a l o t o f f a c i l i t i e s and amen i t i e s . I n

b r i e f s t r uc tu r e o f wages can be de sc r i bed l i ke t h i s “ b lue co l l a r

worke r s a r e o f f e r ed wages a long w i th commis s ion , s a l e s man a r e

o f f e r ed wages p lu s commis s ion pu r su ing ce r t a i n c r i t e r i a , Whi t e

co l l a r worke r s who a r e t he o f f i c e r s and t he execu t i ve s d r aw a

handsome amoun t o f s a l a ry wh ich i s r e a l l y compe t i t i ve” .

S ta f f i ng and t ra in ing : -

The Coca -Co la Company ha s a lways be l i eved t ha t educa t i on i s a power fu l f o r ce i n improv ing t he qua l i t y o f l i f e and c r ea t i ng oppo r tun i t y fo r peop l e and t he i r f ami l i e s a round t he wor ld .


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The Coca -Co la Company i s commi t t ed t o he lp ing peop l e make t he i r d r eams come t rue . A l l ove r t he wor ld , we a r e i nvo lved i n i nnova t i ve p rog rams t ha t g ive ha rd -work ing , knowledge -hung ry s t uden t s books , supp l i e s , p l a ce s t o s t udy and s cho l a r sh ip s . F rom you th i n B raz i l t o f i r s t gene ra t i on s cho l a r s , educa t i ona l p rog rams i n l oca l commun i t i e s a r e ou r p r i o r i t y .

Annua l Leaves : -

Coca -co l a i n t e rna t i ona l ha s d i f f e r en t l e aves s t r uc tu r e s i n d i f f e r en t

r eg ions and coun t r i e s o f t he wor ld whe re t hey have t he i r company .

The i r l e aves s t r uc tu r e r ega rd ing Pak i s t an e spec i a l l y i n Gu j r anwa la

D iv i s i on Company i s a s f o l l ows :

Des igna t i on A l lowed l eave s

Supe rv i so r 26 l e aves pe r annum

Above t hen Supe rv i so r 26 l e aves pe r annum

Be low supe rv i so r 24 l e aves pe r annum

The above t ab l e shows s imp ly how the l e aves s t r uc tu r e a l l ows fo r

t he l e aves and how we l l t he emp loyees a r e awa rded w i th f a c i l i t y o f

ge t t i ng t he i r own pe r sona l t ime t o manage t he i r own p rob l ems .

These l e aves a r e au tho r i zed fo r t he emp loyees and t he se i nc lude t he

w i th pay l e aves . Th i s f a c i l i t y i s r e a l l y g r ea t wh ich keeps t he

emp loyees mo t iva t ed and t h r i l l ed abou t t he i r work .

Time Managemen t For Work : -

Time managemen t i s t he key t o g row in t h i s f a s t and fu r i ous c en tu ry

o f g rowth and deve lopmen t , so t he r e fo re Coca -co l a i s do ing a t t he i r

be s t f o r t h i s p ivo t a l f a c to r o f manag ing t ime . To cove r t h i s s egmen t


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o f managemen t t hey have d iv ided t he work i n t o sh i f t s . Fo r t h i s

pu rpose phenomenon o f d iv i s i on o f l abo r i s con t r i bu t i ng fo r i t ’ s

f unc t i on ing . I n Gu j r anwa la Coca -Co la company ha s d iv ided t he

sh i f t s f o r t he work i n t he fo l l owing manne r :

They a r e manag ing t he work ing t ime i n two sh i f t s . They can i nc lude

some ex t r a sh i f t i f t he r e i s demand bu t no rma l ly t he r e a r e two sh i f t s ,

wh i ch a r e exp l a ined i n t he fo l l owing .

8 a .m . t o 4 p .m . ( a l l depa r tmen t s o the r t hen t e chn i ca l

depa r tmen t s ) ,

4 p .m . t o 12 p .m . (Techn i ca l depa r tmen t ) .

These a r e t he sh i f t s i n wh ich t he work i n t he f a c to ry i s mos t l y

conduc t ed .

Medica l Fac i l i t i e s : -

Medica l f a c i l i t i e s a r e o f p r ime impor t ance i n any o rgan i za t i on a s t he

hea l t h o f emp loyees i s i n t he bene f i t o f t he company a s we l l a s i t ’ s

t he soc i a l r e spons ib i l i t y o f t he company t o p rov ide n i ce and hea l t hy

work env i ronmen t t o i t s emp loyees , These f a c i l i t i e s a r e such

f ac i l i t i e s wh ich can i nc lude f i r s t a i d t r e a tmen t s , emergency hand l i ng

p rob l ems , s i cknes s , and o the r d i s ea se s wh ich a r e f a t a l f o r a pe r son .

The Coca -Co la Company i s p rov id ing Med ica l f a c i l i t i e s t o a l l i t s

emp loyees . These t r e a tmen t s a r e p rov ided t o emp loyees a s pe r t he i r

de s igna t i ons . The med i ca l f a c i l i t i e s a r e a l so p rov ided t o supe rv i so r s

a s we l l a s t he o f f i c e r s i n t he company .

Employees our Asse t : -


HR coca cola

The hea r t and sou l o f ou r en t e rp r i s e have a lways been ou r peop l e .

Ove r t he pa s t c en tu ry , Coca -Co la peop l e have l ed ou r succe s se s by

l i v ing and work ing w i th a cons i s t en t s e t o f va lue s . Whi l e t he wor ld

and ou r bus ine s s w i l l con t i nue t o change r ap id ly , r e spec t i ng t he se

va lue s w i l l con t i nue t o be e s sen t i a l t o ou r l ong - t e rm succe s s .

As we have expanded ove r t he decades , ou r company ha s bene f i t ed

f rom the va r i ous cu l t u r a l i n s igh t s and pe r spec t i ve s o f t he soc i e t i e s

i n wh ich we do bus ine s s . Much o f ou r fu tu r e succe s s w i l l depend on

ou r ab i l i t y t o deve lop a wor ldwide t e am tha t i s r i ch i n i t s d ive r s i t y

o f t h ink ing , pe r spec t i ve s , backg rounds and cu l t u r e .

We a r e de t e rmined t o have a d ive r se cu l t u r e , f r om top t o bo t t om tha t

bene f i t f r om the pe r spec t i ve s o f e ach i nd iv idua l .

Employee Forums: -

We be l i eve t ha t a s ense o f commun i ty enhances ou r ab i l i t y t o

a t t r a c t , r e t a i n , and deve lop d ive r se t a l en t and i dea s a s a sou rce o f

compe t i t i ve bus ine s s advan t age .

I n t he U .S . , t h rough emp loyee fo rums , emp loyees c an connec t w i th

co l l e agues who sha re s im i l a r i n t e r e s t s and backg rounds . I n t hose

fo rums and e l s ewhe re , emp loyees suppo r t e ach o the r ' s pe r sona l and

p ro fe s s iona l g rowth and enhance t he i r i nd iv idua l and co l l e c t i ve

ab i l i t y t o con t r i bu t e t o t he company . Fo rums t ha t a r e cu r r en t l y

a c t i ve i nc lude :

Admin i s t r a t i ve P ro fe s s iona l s

Afr i can -Amer i can

Asian /Pac i f i c -Amer i can

Gay & Lesb i an

La t in


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Women

Mentor ing Programs: -

The Coca -Co la Company i s c r ea t i ng a sy s t em o f men to r i ng p rog rams

t ha t i nc lude , one -on -one men to r i ng , g roup men to r i ng and men to r i ng

s e l f - s t udy t oo l s . Cu r r en t l y , Coca -Co la Nor th Amer i ca and The

Minu t e Ma id Company have one -on -one men to r i ng p rog rams

de s igned t o fo s t e r p ro f e s s iona l g rowth and deve lopmen t . These

p rog rams p romote t r u s t i ng r e l a t i onsh ip s fo r ne twork ing , coach ing ,

c a r ee r counse l i ng and l i f e l e s sons .

The bene f i t s o f men to r i ng a l so s t r eng then ou r company . Men to r ing

i nc r ea se s t he f l ow o f i n fo rma t ion ac ros s o rgan i za t i ona l l i ne s and

encou rages d ive r se t h ink ing and c ro s s - func t i ona l l e a rn ing .

In t e rnsh ips :

We have a s t r ong commi tmen t t o h i r i ng i n t e rn s t h rough The Coca -

Co la Company In t e rn sh ip P rog rams . The company o f f e r s a numbe r o f

i n t e rn sh ip p rog rams fo r unde rg radua t e and g r adua t e s t uden t s .

I n con junc t i on w i th The Co l l ege Fund , we have commi t t ed t o

i n t e rn sh ip oppo r tun i t i e s f o r 150 young peop l e o f co lo r ove r a f ou r -

yea r pe r i od . Our co rpo ra t e i n t e rn p rog ram o f f e r s s t uden t s f rom

d ive r se backg rounds a summer i n t e rn sh ip and t he oppo r tun i t y t o e a rn

an academic s cho l a r sh ip . Co l l ege sophomores a r e cons ide red f rom

Hi s to r i c a l l y B l ack Co l l ege s and Un ive r s i t i e s (HBCU) , H i span i c

Assoc i a t i on o f Co l l ege s and Un ive r s i t i e s (HACU) , a s we l l a s ove r

225 s choo l s f rom a round t he coun t ry . I n add i t i on t o ga in ing r ea l

work expe r i ence , e ach s t uden t w i l l e a rn fo r t he summer a $5 ,000

s a l a ry and w i l l be p rov ided hous ing and t r anspo r t a t i on . The s t uden t s


HR coca cola

a r e a l so e l i g ib l e t o r e ce ive a $10 ,000 s cho l a r sh ip a t t he conc lu s ion

o f t he i r summer i n t e rn sh ip a s s ignmen t fo r up t o two summers .

The company a l so ha s i n t e rn sh ip p rog rams focused on g r adua t e s t uden t s i n t he a r ea s o f ma rke t i ng and foun t a in ope ra t i ons and suppo r t s t he A t l an t a chap t e r o f INROADS wi th an i n t e rn sh ip p rog ram focused on unde rg radua t e s t uden t s .

Was te Managemen t : -

Eve ry yea r , t he wor ld p roduces b i l l i ons o f t ons o f was t e . Recyc l i ng and r eus ing was t e ma t e r i a l s i s ab so lu t e ly c ruc i a l i f we a r e t o ma in t a in t he hea l t h and beau ty o f t he e a r t h . The Coca -Co la® Company i s work ing cons t an t l y t oward coming up w i th smar t , c r ea t i ve ways t o r euse was t e . He re ' s a g l ance a t wha t we ' r e do ing .To i n t roduce i nnova t i ve and env i ronmen ta l l y f r i end ly packag ing , we

Opened a b r eak th rough f ac i l i t y i n Sydney , Aus t r a l i a f o r t he wor ld ' s f i r s t PET bo t t l e s t o be p roduced f rom r ecyc l ed PET bo t t l e s . Today , one i n fou r PET con t a ine r s so ld by ou r company i n Nor th Amer i ca con t a in s r e cyc l ed con t en t .

Our Commi tmen t To D ive r s i t y : -

Our commi tmen t t o d ive r s i t y a l so ex t ends i n to t he commun i ty .

Va lu ing ou r peop l e he lp s u s be t t e r mee t t he needs o f ou r cus tomer s

and pa r t ne r s . Th rough ou r peop l e and ou r l oca l bo t t l i ng pa r t ne r s , we

bu i l d r e l a t i onsh ip s t h rough l oca l ma rke t i ng , l oca l c i v i c p rog rams

and l oca l bus ine s s oppo r tun i t i e s .

Rea l i z i ng t he fu l l po t en t i a l o f d ive r s i t y ha s a d i r ec t impac t on ou r

company :

I t improves ou r unde r s t and ing o f l oca l ma rke t s ;

I t makes u s a be t t e r emp loye r and bus ine s s pa r t ne r ;

I t he lp s u s compe t e more e f f ec t i ve ly ;


HR coca cola

I t makes u s be t t e r ne ighbo r s i n ou r commun i t i e s ; and

u l t ima t e ly ,

I t bu i l d s va lue fo r ou r sha reowne r s .

Our company i s ene rg i zed w i th a new en t r ep reneu r i a l ope ra t i ng

cu l t u r e , f ue l ed by t he tw in eng ine s o f i nnova t i on and d ive r s i t y .

We’ r e commi t t ed t o ou r va lue s and we a r e t r y ing t o l i ve t hem eve ry

day .

DEPARTMENTALIZATION: -

Fo l lowing a r e t he depa r tmen t s i n Coca -co l a company r ega rd ing t o Gu j r anwa la p l an t : -

Human Resource and international relation department.

Research and Development department.

Account department.

Engineering department.

Production department.

Quality Control department.

Marketing department.

Sale department.

Fleet department.

Distribution department.


HR coca cola


HR coca cola

Human Resource Management within Coca Cola

Human Resou rce Managemen t i s an e s sen t i a l pa r t f o r any o rgan i za t i on . Moreove r , deve lopmen t o f t h i s depa r tmen t i s t he f i r s t s t ep , t he g round on wh ich t he fu tu r e o f t he company depends . I t i s e s s en t i a l f o r eve ry s i ng l e bus ine s s un i t and e spec i a l l y fo r such i n t e rna t i ona l company a s Coca Co la . I t i s peop l e , no t t e chno logy who c r ea t e t he company . Human Resou rce Managemen t a t Coca Co la Company ha s many advan t ages . I t i s t he g loba l company and i t i s imposs ib l e t o c r ea t e c e r t a i n po l i c i e s o r p rocedu re s app l i c ab l e i n a l l d i v i s i ons o f t he company , cu l t u r a l and po l i t i c a l d i f f e r ences need t o be t aken i n to a ccoun t . The re fo re , t he focus o f t h i s pape r w i l l be on fou r t a sks and du t i e s o f Human Resou rce Managemen t (pe r fo rmance managemen t , compensa t i on , c a r ee r deve lopmen t , succe s s ion p l ann ing ) ba sed on t he Un i t ed S t a t e s p rocedu re s .

Bas i ca l l y t he HRM prac t i c e s a r e nece s sa ry fo r eve ry o rgan i za t i on . Bu t un fo r tuna t e ly i n Pak i s t an no t so much u sed HRM prac t i c e s . I n mu l t i na t i ona l compan i e s l i ke coca co l a have t he i r own sepa ra t e depa r tmen t o f HRM. Acco rd ing s en io r execu t i ve o f HR “Waqa r Mahmood “ ou r HR depa r tmen t cons i s t o f 29 peop l e i n Gu j r anwa la p l an t .

Eve ry o rgan i za t i on ha s i t s own po l i c i e s and s t r a t eg i e s by wh ich t hey con t ro l t he func t i ons o f t he i r depa r tmen t s . S imi l a r l y , we a l so have own po l i c i e s and s t r a t eg i e s by wh ich we con t ro l a l l t he func t i ons o f ou r depa r tmen t s . coca co l a HR depa r tmen t i s a l so conduc t i ng a l l t he p r ac t i c e s o f HRM l i ke Job ana l y s i s and de s ign o f work , rec ru i tmen t and s e l ec t i on , t ra in ing and deve lopmen t , per fo rmance appra i sa l s , compensa t i on , emp loyee r e la t i onsh ip s , s t a f f we l f a re and med i ca l po l i c i e s and some o the r t h ings l i ke t ha t . These a l l p r ac t i c e s a r e conduc t ed by own po l i c i e s and s t r a t eg i e s .

HR depa r tmen t no t make dec i s i ons r e l a t ed o f i t s own depa r tmen t , t hey a l so conduc t i n company’ s dec i s i on .


HR coca cola

Job analysis and designing

J ob ana ly s i s i s t he p rocedu re fo r de t e rmin ing t he du t i e s and sk i l l r equ i r emen t s o f a j ob and t he k ind o f pe r son who shou ld be h i r e fo r i t . J ob ana ly s i s cons i s t s o f two p roduc t s one i s j ob de sc r i p t i on and s econd j ob spec i f i c a t i on .

Job de sc r i p t i on : a l i s t o f j ob du t i e s , r e spons ib i l i t i e s , r epo r t i ng r e l a t i onsh ip , work ing cond i t i ons , and supe rv i so ry r e spons ib i l i t i e s - one p roduc t o f a j ob .

Job spec i f i c a t i on : a l i s t o f a j ob ’ s human r equ i r emen t s t ha t i s r equ i s i t e s educa t i on , sk i l l s , pe r sona l i t y , and so on -o the r p roduc t o f a j ob ana ly s i s .

Coca co l a company HR depa r tmen t check i t s own job de sc r i p t i on and j ob ana ly s i s i n wh ich t hey ge t t he i n fo rma t ion abou t emp loyees work ac t i v i t i e s , human behav io r , pe r fo rmance s t anda rd , j ob con t ex t and human r equ i r emen t s and a l so o the r i n fo rma t ion r e l a t ed t o t h i s conduc t .

HR depa r tmen t o f coca co l a u sed t h i s i n fo rma t ion fo r Rec ru i t i ng , s e l e c t i on , compensa t i on , pe r fo rmance app ra i s a l , t r a i n ing , and emp loyee ’ s r e l a t i onsh ip .

Planning and Forecasting

The p roce s s o f dec id ing wha t pos i t i ons t he f i rm wi l l have t o f i l l , and how to f i l l t hem.Coca co l a HR depa r tmen t i nvo lve s i n company s t r a t eg i c p l ann ing and t hey a l so make su f f i c i en t p l ann ing fo r h i r i ng new employees i n t he fu tu r e . We fo r eca s t f o r t he expec t ed emp loyees needs i n t he


HR coca cola

o rgan i za t i on . We fo r eca s t o f emp loyees on t he change t e chno logy and i nc r ea s ing i n p roduc t i v i t y .

Af t e r p l ann ing we s end t h i s r epo r t t o t he head o f f i c e fo r app rova l . I f we ge t app rova l f rom the head o f f i c e t hen we s t a r t r e c ru i tmen t p roce s s .

Our recruitment processOur r ec ru i tmen t p roce s s i s we l l e s t ab l i shed f i r s t o f a l l we g ive ads i n news pape r s , company webs i t e , i n s t i t u t i ons e t c .Once we r ece ive an app l i c a t i on fo rm , f rom cand ida t e s w i th r equ i r ed documen t s and C V . In t e rna l r e c ru i tmen tEx t e rna l r e c ru i tmen t

Ex t e rna l

Selection process The s e l ec t i on p roce s s w i l l va ry depend ing on t he pos i t i on you ’ r e app ly ing fo r , a s one p roce s s c an ’ t f i t a l l t he d i f f e r en t r o l e s we have he re a t CCE. Howeve r , i n mos t c a se s a combina t i on o f any o f t he fo l l owing t oo l s w i l l be u sed :

I n t e rv i ew Group exe rc i s e s P re sen t a t i ons Psychome t r i c t e s t s Ro l e p l ays /S i t ua t i ona l Exe rc i s e s In t e rv i ew

The i n t e rv i ew i s de s igned t o r evea l more abou t you and you r expe r i ence s . We’ l l a sk fo r example s o f how you behaved i n d i f f e r en t s i t ua t i ons , maybe a t s choo l , un ive r s i t y , a c l ub , a t home o r i n p r ev ious j obs . Th i s i s no t de s igned t o ' c a t ch you ou t ' and ou r i n t e rv i ewer s w i l l neve r t r y and t r i ck you i n to an answer . Be hones t , be you r se l f and i t shou ld be an en joyab l e expe r i ence .

A l so , don ’ t f o rge t t ha t t h i s i s you r chance t o f i nd ou t more abou t u s and a sk ques t i ons . Remember , i n t e rv i ews a r e a two-way p roce s s so u se i t t o unde r s t and t he na tu r e o f t he ro l e and t o make su re i t r e a l l y i s wha t you ’ r e l ook ing fo r .


HR coca cola

G roup exe rc i s e s

We’ re ve ry much a t e am a t CCE so t he se w i l l show us how e f f ec t i ve ly you work w i th peop l e . They ’ r e a good oppo r tun i t y fo r u s t o s ee how you commun ica t e , i n f l uence and i nvo lve o the r peop l e i n t he workp l ace .

P r e sen t a t i ons

P re sen t a t i ons g ive you t he chance t o show you r ab i l i t y t o commun ica t e t o a g roup o f peop l e on a spec i f i c t op i c . You may be g iven a t op i c i n advance o r on t he day , bu t don ’ t wor ry – you ’ l l have p l en ty o f t ime t o p r epa re .

P sychome t r i c t e s t s

Psychome t r i c t e s t s a r e t imed exe rc i s e s t ha t examine you r ab i l i t i e s and po t en t i a l . On occa s ions , we may a l so u se a pe r sona l i t y a s se s smen t t oo l t ha t i s de s igned t o f i nd ou t more spec i f i c t h ings abou t you . I f you ’ r e a sked t o comple t e a p sychome t r i c t e s t , we ’ l l s end you i n fo rma t ion and adv i ce i n advance on how to p r epa re .

Ro l e P l ays /S i t ua t i ona l Exe rc i s e s

Des igned t o a s se s s how you r eac t i n c e r t a i n s i t ua t i ons , t he se he lp t o h igh l i gh t pa r t i cu l a r sk i l l s and how we l l you ’ r e su i t ed fo r a pos i t i on . You may be g iven f ac t s and f i gu re s t o r ev i ew , o r a r epo r t t o comple t e ; we may a l so have an a s se s so r a c t i ng a s a cus tomer o r emp loyee t o s imu la t e a s i t ua t i on t ha t cou ld occu r i n t he workp l ace . Don’ t wor ry , you ’ l l be g iven a b r i e f and amp le t ime t o p r epa re .

Training process of employees

T r a in ing p roce s s i s e s sen t i a l pa r t o f eve ry emp loyee w i th ou t t r a i n ing ; emp loyee can no t come t o now the p rocedu re o f work , r u l e s and r egu l a t i ons o f f i rm , some t imes when new t echno logy i s i n t roduced i t i s a l so r e spons ib i l i t y o f a f i rm to t r a i n i t s emp loyees .

A f t e r r e c ru i t i ng t he f r e sh emp loyee we t r a i n t hem fo r t h r ee mon ths and a l so pay t hem sa l a r i e s a f t e r t h r ee mon ths t hey become pa r t o f a f i rm

We a l so g ive t r a i n ing t o a l r e ady ex i s t emp loyee i t depend upon cond i t i on fo r example i f new t echno logy i s i n t roduced f i r s t o f a l l we


HR coca cola

g i ve fu l l t r a i n ing t o t hem abou t new t echno logy t hen we a l l ow them to s t a r t t he i r j ob .

Performance appraisalCoca co l a pe r fo rmance app ra i s a l i s annua l l y Hr mange r waqa r mahmood sa id t ha t we app ra i s e t he emp loyee due t o t he i r pe r fo rmance abou t goa l s o f t he o rgan i za t i on .we s e t t he goa l s s t a r t ed t he yea r and t e l l t he emp loyees abou t t he goa l i f t he emp loyees a ch i eve t h i s goa l we app ra i s e t he emp loyees .

Steps in appra i s ing per formance The pe r fo rmance app ra i s a l p roce s s p roce s s con t a in s t h r ee s t eps ;

De f ine t he j obAppra i s e t he pe r fo rmanceProv ide f eedback

Def ine the job ; Means mak ing su re t ha t you and you r subo rd ina t e ag ree on h i s o r he r du t i e s and j ob s t anda rd . Appra i se per formance ; Means compa r ing you r subs s s s so rd ina t e ’ s a c tua l pe r fo rmance t o t he s t anda rds t ha t have been s e t .Prov ide f eedback; Means d i s cus s t he subo rd ina t e pe r fo rmance and p rog re s s , and make p l ans fo r any deve lopmen t r equ i r ed .


HR coca cola

Compensation and benefits


HR coca cola

Objec t i v e o f compensa t i on Ou r compensa t i on ob j ec t i ve i s t o improve pe r fo rmance o f emp loyees and convey a message t o emp loyees t ha t company i s l oya l w i th emp loyees .

HR depa r tmen t manage s ays t ha t emp loyees a r e ou r a s se t s , t he r e fo r we a r e c a r e fu l abou t t he i r hea l t h and bene f i t s . We g i ve f o l l ow ing compensa t i on and bene f i t s :Bas i c s a l a ryBonus Med ica l f a c i l i t yP i ck and d rop Gra tu i t y fundSoc i a l s ecu r i t y

We ge t many advan t ages f rom ou r emp loyees because t hey a r e happy f rom company . Our emp loyees a r e s a t i s fy f rom ou r compensa t i on and i n t he coca co l a neve r downs i z ing occu r r ed wh ich shows t ha t we l l r e l a t i onsh ip be tween emp loyees and company .

EMPLOYEESRELATIONSHIP


HR coca cola

Employees a r e t he mos t impor t an t a s se t s o f eve ry company

so i t i s ve ry impor t an t t o g ive t hem impor t ance . The

s a t i s f ac t i on o f t he emp loyees makes t he company succe s s fu l .

The r ea son i s t ha t i f t he emp loyees o f t he company a r e

s a t i s f i ed t hen t hey w i l l work ha rd fo r t he deve lopmen t o f t he

company bu t i f t hey a r e no t s a t i s f i ed w i th t he company’ s

po l i c i e s and t hey a r e no t g iven t he i r r i gh t s t hen t hey w i l l l e ave

t he company wh ich can t u rn i n to a b ig l o s s . So emp loyees ’

r e l a t i onsh ip i s ve ry impor t an t f o r eve ry company .

Eve ry company ha s i t s own po l i cy . We have a l so go t ou r

own po l i cy by wh ich we g ive impor t ance t o ou r emp loyees i f

any emp loyee f ace s some k ind o f p rob l em r e l a t ed t o h i s l i f e o r

work t hen he can d i r ec t l y go t o t he manage r and he can sha re

a l l o f h i s p rob l ems . Th i s t h ing shou ld be adop t ed by eve ry

company because t h i s makes t he emp loyee s a t i s f i ed w i th t he

company .

We be l i eve t ha t an open doo r po l i cy i s t he be s t po l i cy fo r

emp loyees ’ r e l a t i ons because due t o t h i s , ou r emp loyees f e e l

ve ry i ndependen t and t hey know tha t i f t hey ge t any p rob l em,

t hey can con t ac t d i r e c t l y t o t he manage r o f t he i r depa r tmen t .


HR coca cola

So we s t rong ly be l i eve t ha t such po l i cy makes ou r emp loyees

s a t i s fy w i th u s .

Safety PolicyWe a t CCBPL Gu j r anwa la a r e commi t t ed t o ensu re t he max imum l eve l o f s a f e ty and p r even t i on o f l o s s fo r ou r emp loyees , a s se t s and v i s i t o r s . We be l i eve i n t he i nvo lvemen t o f e ach and eve ry one o f u s i n t h i s e f fo r t and r ea l i z e t he impor t ance o f eve ry i nd iv idua l ’ s con t r i bu t i on t o s a f e ty . We s t r i ve fo r con t i nuous improvemen t i n ou r s a f e ty s t anda rds and t o t he cons i s t en t l y mee t o r exceed t hem. We the r e fo re , w i l l make ce r t a i n t ha t t he nece s sa ry f i nanc i a l and pe r sonne l r e sou rce s a r e made ava i l ab l e i n o rde r t o con t i nuous ly improve ou r s a f e ty s t anda rds . Wi th t h i s be l i e f we vow to . Se t ou r s a f e ty s t anda rd a t a l eve l t ha t en su re s compl i ance w i th gove rnmen ta l and company r equ i r emen t s .P ro t ec t ou r emp loyees and ensu re pub l i c s a f e ty ex t end ing t h roughou t ou r o rgan i za t i on .In t eg ra t e sound s a f e ty p r ac t i c e s i n t o ou r da i l y bus ine s s ope ra t i on even i n t he absence o f spec i f i c r egu l a to ry r equ i r emen t s u se t he r e su l t s o f r e sea r ch and new t echno logy t o m in imiz ing t he s a f e ty r i sk s o f ou r ope ra t i ons equ ipmen t , p roduc t s and packages t ak ing i n t o a ccoun t t he a s soc i a t e cos t s o r p ro f i t f o r e ach s a f e ty bene f i t s .Ensu re e ach and eve ry one t o u se i n r e spons ib l e and accoun t ab l e fo r ou r a c t i ons .Es t ab l i sh mechan i sms t o commun ica t e e f f ec t i ve ly w i th emp loyee ’ s consumer s and gove rnmen t on ou r s a f e ty pe r fo rmance .

We bel ieve in safe ty . We adhere to our safe ty pr inc ip les . We del iver .


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