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    Evaluation Of Effectiveness of Training Program 1

    CHAPTER 1

    INTRODUCTION

    1.1 To Insurance Industry

    1.1(a) Overview of Insurance Industry 2

    1.1(b) Insurance Market in India 3

    1.1(c) IRDA Act 8

    1.2 To The Company HDFC SLIC 11

    1.2(a) Incorporation of HDFC SLIC 13

    1.2(b) History of Standard Life 16

    1.2(c) Parentage 17

    1.2(d) Standard Life Group 18

    1.2(e) Key Strengths 20

    1.2(f) Products 21

    1.2(g) Associate Companies 25

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    1.1(a) OVERVIEW OF THE INSURANCE INDUSTRY

    The insurance industry forms an integral part of the global

    financial market, with insurance companies being significant

    institutional investors.

    In recent decades, the insurance sector, like other financial

    services, has grown in economic importance. This is through

    direct contributions to gross domestic product (GDP) via

    increased levels of employment within the sector; and indirectly

    through higher levels of risk transfer and financial

    intermediation.

    The Insurance sector in India governed by Insurance Act, 1938, the Life

    Insurance Corporation Act, 1956 and General Insurance Business

    (Nationalization) Act, 1972, Insurance Regulatory and DevelopmentAuthority (IRDA) Act, 1999 and other related Acts.

    IRDA has so far granted registration to 12 private life insurance companies

    and 9 general insurance companies. If the existing public sector insurance

    companies are included, there are currently 13 insurance companies in the

    life side and 13 companies operating in general insurance business. General

    Insurance Corporation has been approved as the "Indian reinsurer" for

    underwriting only reinsurance business.

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    1.1(b) INSURANCE MARKET IN INDIA

    The history of life insurance in India dates back to 1818 when it was

    conceived as a means to provide for English Widows. Interestingly in those

    days a higher premium was charged for Indian lives than the non-Indian

    lives, as Indian lives were considered more risky for coverage.

    The Bombay Mutual Life Insurance Society started its business in 1870. It

    was the first company to charge same premium for both Indian and non-

    Indian lives. The Oriental Assurance Company was established in 1880.

    The first general insurance company- Tital Insurance Company Limited

    was established in 1850. Till the end of nineteenth century insurance

    business was almost entirely in the hands of overseas companies.

    Insurance regulation formally began in India with the passing of the Life

    Insurance Companies Act of 1912 and the provident fund Act of 1912.

    Several frauds during 20's and 30's sullied insurance business in India. By

    1938 there were 176 insurance companies.

    The first comprehensive legislation was introduced with the Insurance Act

    of 1938 that provided strict State Control over insurance business.

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    The insurance business grew at a faster pace after independence. Indian

    companies strengthened their hold on this business but despite the growth

    that was witnessed, insurance remained an urban phenomenon.

    The Government of India in 1956, brought together over 240 private life

    insurers and provident societies under one nationalized monopoly

    Corporation and LIC were born. Nationalization was justified on the

    grounds that it would create much-needed funds for rapid industrialization.

    This was in conformity with the Government's chosen path of State lead

    planning and development.

    The (non-life) insurance business, however, continued to thrive with the

    private sector till 1972. Their operations were restricted to organized trade

    and industry in large cities. The insurance sector in India has come a fullcircle from being an open competitive market to nationalization and back to

    a liberalized market again. Tracing the developments in the Indian

    insurance sector reveals the 360-degree turn witnessed over a period of

    almost two centuries.

    By any yardstick, India, with about 200 million middle class households,presents a huge untapped potential for players in the insurance industry.

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    Saturation of markets in many developed economies has made the Indian

    market even more attractive for global insurance majors with the per capita

    income in India expected to grow at over 6% for the next 10 years and with

    improvement in awareness levels, the demand for insurance is expected to

    grow at an attractive rate in India.

    An independent consulting company, The Monitor Group has estimated that

    the life insurance market will grow from Rs.218 billion in 1998 to Rs.1003

    billion by 2008 (a compounded annual growth of 16.5%)

    WINDS OF CHANGE

    Reforms have marked the entry of many of the global insurance

    majors into the Indian market in the form of joint ventures with

    Indian companies. Some of the key names are AIG, New York

    Life, Allianz, Prudential, Standard Life, Sun Life Canada and

    Old Mutual.

    The entry of new players has rejuvenated the erstwhile

    monopoly player LIC, which has responded to the competition in

    an admirable fashion by launching new products and improving

    service standards.

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    The following are the key winds of change brought about by

    privatization : -

    y Market Expansion : - There has been an overall expansion inthe market. This has been possible due to improved awareness

    levels thanks to the large number of advertising campaigns

    launched by all the players. The scope for expansion is still

    unlimited as virtually all the players are concentrating on

    large cities and towns - except by LIC to an extent there wasno significant attempt to tap the rura l markets.

    y New Product Offerings : - There has been a plethora of newand innovative products offered by the new players, mainly

    from the stable of their international partners. Customers

    have tremendous choice from a large variety of products from

    pure term (risk) insurance to unit-linked investment products.

    Customers are offered unbundled products with a variety of

    benefits as riders from which they can choose. More

    customers are buying products and services based on their

    true needs and not just traditional money-back policies,

    which is not considered very appropriate for long-term

    protection and savings. However, t here are st ill some key new

    products yet to be introduced - e.g. health products.

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    y Customer Service : - Not unexpectedly, this was one areathat witnessed the most significant change with the entry of

    new players.

    There is an attempt to bring in international best practices in

    service and operational efficiency through use of latest

    technologies. Advice and need based selling is emerging

    through much better trained sales force and advisors.

    T

    here is improvement in response and turnaround times inspecific areas such as delivery of first policy receipt, policy

    document, premium notice, final maturity payment,

    settlement of claims etc. However, there is a long way to go

    and various customer surveys indicate that the standards are

    still below customer expectation levels

    y Channels of Distribution : - Till two years back, the onlymode of distribution of life insurance products was through

    Agents. While agents continue to be the predominant

    distribution channel, today a number of innovative alternative

    channels are being offered to consumers.

    Some of them are bank assurance, brokers, the internet and

    direct marketing. Though it is too early to predict, the wide

    spread of bank branch network in India could lead to bank

    assurance emerging as a significant distribution mechanism.

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    1.1(c) (IRDA) ACT, 1999

    Insurance Regulatory and Development Authority

    Prior to 1999 the there were only two players in the market

    Life insurance corporation of India (LIC) General Insurance Corporation (GIC)

    Then to protect the interests of the policyholders, to regulate, promote and

    ensure orderly growth of the insurance industry, IRDA was set up. After

    this the private players started entering the market.

    This is a corporate body established for the purpose and objects as set out in

    explanation to the title. The authority replaces Controller under insurance

    act 1938. It states that if authority is superseded by central govt. the

    insurance may be appointed till such time as Authority is reconstituted.

    CONSTITUTION OF IRDA :-

    y The insurance regulatory and development authority consist of thefollowing members:-

    1. Chairperson

    2. Less than five whole time members

    3. Less than four part time members.

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    y Member should be person of ability, integrity & standing.y They Should have experience in the field of :

    1. Life Insurance

    2. General Insurance

    3. Actuarial science.

    4. Finance

    5. Economics

    6. Law7. Accountancy

    8. Administration

    yChairperson, members, officers and other employees of authority shall bepublic servants.

    Functions of IRDA : -

    y To issue certificate of registration, renew, withdraw, suspend orcancel such registration.

    y To protect the interest of policyholders/insured in the matter ofinsurance contract with the insurance company.

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    y To specify requisite qualification, code of conduct and training forinsurance intermediaries and agents.

    y To specify code of conduct for surveyors /loss assessors.y To promote efficiency in the conduct of insurance business

    y To promote and regulate professional organizations connected withthe insurance and reinsurance business.

    y To undertake inspection, conduct enquiries and investigationsincluding audit of insurers and insurance intermediaries.

    y To control and regulate the rates terms and conditions to be offeredby the insurer regarding general insurance business not so controlled

    by tariff advisory committee under section 604 of Insurance act,

    1938.

    y To regulate investment of funds by the insurance companies.

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    1.2 HDFC STANDARD LIFE

    HDFC Standard Life Insurance Company limited is one of the Indias

    leading private insurance companies, which offers a range of individual and

    group insurance solutions.

    It is a joint venture between Housing Development Finance Corporation

    Limited (HDFC Limited), India's leading housing finance institution and a

    Group Company of the Standard Life Plc, UK.

    As on February 28, 2009 HDFC Ltd. holds 72.43% and Standard Life

    (Mauritius Holding) 2006, Ltd. holds 26.00% of equity in the joint venture,

    while the rest is held by others.

    The Partnership : -

    HDFC Standard Life first came together for a possible joint venture, to

    enter the Life Insurance market, in January 1995.

    It was clear from the outset that both companies shared similar values and

    beliefs and a strong relationship quickly formed.

    In October 1995 the companies signed a 3 year joint venture agreement.

    Around this time Standard Life purchased a 5% stake in HDFC, further

    strengthening the relationship.

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    The next three years were filled with uncertainty, due to changes in

    government and ongoing delays in getting the IRDA (Insurance Regulatory

    and Development authority) Act passed in parliament. Despite this both

    companies remained firmly committed to the venture.

    In October 1998, the joint venture agreement was renewed and additional

    resource made available. Around this time Standard Life purchased 2% of

    Infrastructure Development Finance Company Ltd. (IDFC). Standard Life

    also started to use the services of the HDFC Treasury department to advise

    them upon their investments in India.

    Towards the end of 1999, the opening of the market looked very promising

    and both companies agreed the time was right to move the operation to the

    next level. Therefore, in January 2000 an expert team from the UK joined a

    hand picked team from HDFC to form the core project team, based in

    Mumbai.

    Around this time Standard Life purchased a further 5% stake in HDFC and

    a 5% stake in HDFC Bank.

    In a further development Standard Life agreed to participate in the Asset

    Management Company promoted by HDFC to enter the mutual fund

    market. The Mutual Fund was launched on 20th July 2000.

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    1.2(a) Incorporation of HDFC Standard Life Insurance Company Ltd

    The company was incorporated on 14th August 2000 under the name of

    HDFC Standard Life Insurance Company Limited.

    Their ambition from the beginning was to be the first private company to

    re-enter the life insurance market in India.

    On the 23rd of October 2000, this ambition was realized when HDFC

    Standard Life was the first life company to be granted a certificate of

    registration.

    HDFC are the main shareholders in HDFC Standard Life, with 81.4%,

    while Standard Life owns 18.6%. Given Standard Life's existing investment

    in the HDFC Group, this is the maximum investment allowed under current

    regulations.

    HDFC and Standard Life have a long and close relationship built upon

    shared values and trust. The ambition of HDFC Standard Life is to mirror

    the success of the parent companies and be the yardstick by which all other

    insurance companies in India are measured.

    Mission : -

    To be the top new life insurance company in the market.

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    This does not just mean being the largest or the most productive company

    in the market, rather it is a combination of several things like

    Customer service of the highest orderValue for money for customers Professionalism in carrying out business Innovative products to cater to different needs of different

    customers

    Use of technology to improve service standards Increasing market share

    Values : -

    SECURITY :- Providing long term financial security to our policy holders

    will be our constant Endeavour. We will be doing this by offering lifeinsurance and pension products.

    TRUST :- We appreciate the trust placed by our policy holders in us.

    Hence, we will aim to manage their investments very carefully and live up

    to this trust.

    INNOVATION :- Recognizing the different needs of our customers, we

    will be offering a range of innovative products to meet these needs.

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    Their mission is to be the best new life insurance company in India and

    these are the values that will guide them in this.

    HDFC standard life believes that establishing a strong and ethical

    foundation is an essential prerequisite for long term sustainable growth to

    ensure this we have concentrated our focus on expansion on branch

    network, organizing an efficient and well trained sales force, and setting up

    of appropriate systems and processes with optimum use of technology.

    As all these areas form the basic infrastructure for establishing the highest

    possible customer service standards.

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    1.2(b) HISTORY OF STANDARD LIFE

    The standard life assurance company (standard life) was established in

    1825 and the first standard life assurance company act was passed by

    parliament in 1832. Standard life was reincorporated as an assurance

    company in 1925.

    The standard life group originally operated only though branches o agencies

    of the mutual company in the untied kingdom and certain other countries.

    Its Canadian branch was founded in 1833 and its Irish operations in 1838.

    This largely remained the structure of the group until 1996, when it opened

    a branch in Frankfurt, Germany with the aim of exporting its UK life

    assurance and pensions operating model to capitalize on the opportunities

    presented by EC directive 92/96/EEC (the third life directive) and offer a

    product range in that market with features which local providers were

    unable to offer.

    In the 1990s, the group also sought to diversify its operations into areas

    which complimented its core life assurance and pensions business, with the

    intention of positioning itself as a broad range financial services provider.

    Banking, investment and healthcare -

    The group set up standard life bank, its UK mortgage and retail savings

    banking subsidiary in 1998. The group acquired prime health limited

    (subsequently renamed standard life healthcare) in the united kingdom in

    2000. Standard life healthcare expanded in March 2006 with the acquisition

    of the PMI business of first Assist.

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    1.2(c) PARENTAGE HDFC LIMITED

    HDFC Limited, Indias premier housing finance institution has assisted

    more than 3.3 million families own a home, since its inception in 1977

    across 2400 cities and towns through its network of over 250 offices.

    It has international offices in Dubai, London and Singapore with service

    associates in Saudi Arabia, Qatar, Kuwait and Oman to assist NRIs and

    PIOs to own a home back in India.

    As of December 2008, the total asset size has crossed more than Rs. 95,000

    crores including the mortgage loan assets of more than Rs. 82,800 crores.

    The corporation has a deposit base of Rs. 17,551 crores, earning the trust of

    more than 9, 00,000 depositors.

    Customer Service and satisfaction has been the mainstay of the

    organization. HDFC has set benchmarks for the Indian housing finance

    industry. Recognition for the service to the sector has come from several

    national and international entities including the World Bank that has lauded

    HDFC as a model housing finance company for the developing countries.

    HDFC has undertaken a lot of consultancies abroad assisting different

    countries including Egypt, Maldives, and Bangladesh in the setting up of

    housing finance companies.

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    1.2(d) Standard Life Group (Standard Life plc and its subsidiaries)

    The Standard Life Group has been looking after the financial needs of

    customers for over 180 years.

    It currently has a customer base of around 7 million people who rely on the

    company for their insurance, pension, investment, banking and health-care

    needs. Its investment manager currently administers 125 billion in assets.

    It is a leading pensions provider in the UK, and is rated by Standard &Poor's as 'strong' with a rating of A+ and as 'good' with a rating of A1 by

    Moody's.

    Standard Life was awarded the 'Best Pension Provider' in 2004, 2005 and

    2006 at the Money Marketing Awards, and it was voted a 5 star life and

    pensions provider at the Financial Adviser Service Awards for the last 10

    years running.

    The '5 Star' accolade has also been awarded to Standard Life Investments

    for the last 10 years, and to Standard Life Bank since its inception in 1998.

    Standard Life Bank was awarded the 'Best Flexible Mortgage Lender' at the

    Mortgage Magazine Awards in 2006.

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    Vision : -

    'The most successful and admired life insurance company, which means

    that we are the most trusted company, the easiest to deal with, offer the best

    value for money, and set the standards in the industry'.

    'The most obvious choice for all'.

    Values : -

    Values that we observe while we work:

    y Integrityy Innovationy Customer centricy People Care One for all and all for oney Team worky Joy and Simplicity

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    1.2(e) KEY STRENGTHS

    Financial expertise

    As a joint venture of leading financial services groups, HDFC standard life

    has expertise required to manage your long term investments safely and

    efficiently.

    Range of solutions

    We have a range of individual and group solutions which can be easily

    customized to specific needs. Our group a solution has been designed to offer

    you complete flexibility combined with low charging structure.

    Track record so far

    Our gross premium income for the year ending March 31, 2009 stood at Rs.5,

    564.69 crores .The company has covered over 8, 33,070 lives as on march 31,

    2009.

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    1.2(f) PRODUCTS

    HDFC Standard Life realizes that not everyone has the same kind of needs.

    Keeping this in mind, they have a varied range of Products that people can

    choose from to suit all their needs. These will help secure their future as

    well as the future of their family.

    HDFC Standard Life Insurance offers a range of individual and group

    solutions, which can be easily personalized to specific needs. Its group

    solutions have been planned to offer complete flexibility, together with a

    low charging structure. As of 31 December, 2008, the Company's new

    business premium income stood at Rs. 1,839.70 Crores; it has covered over

    812,811 lives so far. Given below is a comprehensive list of policies and

    products on offer by HDFC Standard Life Insurance:

    CHILDREN PLANS HDFC Children's Plan HDFC Unit Linked Young Star II HDFC Unit Linked Young Star Plus II HDFC Unit Linked Young Star Champion

    These plans help you to secure your Childs dream, provides economic

    support when your child needs it more and funding major milestone.

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    PROTECTION PLANS

    HDFC Term Assurance Plan HDFC Loan CoverTerm Assurance Plan HDFC Home Loan Protection Plan

    You can protect your family against the loss of your income or the burden

    of a loan in the event of your unfortunate demise, disability or sickness.

    These plans offer valuable peace of mind at a small price.

    SAVING AND INVESTMENT PLANS

    HDFC Unit Linked Endowment Plus II HDFC SimpliLife HDFC Unit Linked Endowment II HDFC Unit Linked Enhanced Life Protection II HDFC Unit Linked Wealth Maximiser Plus HDFC Unit Linked Endowment Winner HDFC Endowment Assurance Plan HDFC Money Back Plan

    HDFC Single Premium Whole of Life Insurance Plan HDFC Assurance Plan HDFC Savings Assurance Plan

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    Its Single Premium Whole of Life plan is well suited to meet your long term

    investment needs. They provide you with attractive long term returns

    through regular bonuses. Their Savings Plans offer you flexible options to

    build savings for your future needs such as buying a dream home or

    fulfilling your children immediate and future needs.

    HEALTH PLANS HDFC Critical Care Plan HDFC SurgiCare Plan

    These plans secure the health costs, gives financial independence while

    illness and helps in meeting medical expenses effortlessly.

    PENSION PLANS

    HDFC Personal Pension Plan HDFC Unit Linked Pension II HDFC Unit Linked Pension Maximiser II HDFC Immediate Annuity

    Their Pension Plans help you secure your financial independence even after

    retirement.

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    GROUP PLANSy Group Term Insurance Plany Group Variable Term Insurance Plany Group Unit Linked Plan - Gratuityy Group Unit Linked Plan - Superannuationy Group Unit Linked Plan - Leave Encashment

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    CHAPTER 2

    RESEARCH

    METHODOLOGY

    2.1 Research Objective 27

    2.2 Scope of the Research 27

    2.3 Significance of the Research 29

    2.3(a) To the Company 29

    2.3(b) To the Researcher 29

    2.4 Data Sources 30

    2.5 Research Design 30

    2.6 Sampling Method 31

    2.7 Sample Unit 31

    2.8 Sample Size 31

    2.9 Sample Area 31

    2.10 Limitations 32

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    HDFC STANDARD LIFE has a nation wide presence with 48 offices in 34

    cities hence has a varied and geographically large target audience. It is

    essential for them to conduct good and effective agent training programs in

    order to be able to successfully capture their target segment.

    HDFC STANDARD LIFE invests significantly in its training programme

    and each agent is trained for 152 hours as opposed to the mandatory 100

    hours stipulated by the IRDA before beginning to sell in the marketplace.

    Training is a continuous process for agents at HDFC STANDARD LIFE

    and ensures development of skills and knowledge through a structured

    programme spread over 500 hours in two years.

    It shall be a very beneficial experience to evaluate the Effectiveness of

    agent training program employed by HDFC STANDARD LIFE which led

    to success of an agent.

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    2.3 SIGNIFICANCE OF THE RESEARCH : -

    2.3(a) Significance For The Company : -

    y Company gains an insight to their success in assessing need oftheir agents.

    y Company gains knowledge about what more they can do toimprove their agent training programs.

    y Company comes to know about the problems, which are affectingtheir sales.

    2.3(b) Significance For The Researcher : -

    y Gets to know the importance of Training programme for acompany.

    y Gets an experience of how an agent-training program helps inneed assessment.

    y The study as well as the training played a pivotal role in bridgingthe gap between the theoretical knowledge possessed by the

    researcher and the practical know-how required to effectively

    carry out marketing operations

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    2.4 DATA : -

    Raw facts and figures are called as Data. There can be two sources of Data

    viz. Primary & Secondary.

    Primary Data : -

    Primary data was collected by personal interview and through

    Questionnaires.

    Secondary Data : -

    Secondary data was collected through the database provided by the

    company and also data is collected by websites of the company.

    2.5 RESEARCH DESIGN : -

    The research design is the logical, step-by-step way of conducted a research

    for a particular problem. It is the blueprint for conducted a research. The

    research design is analytical in nature.

    Exploratory Research Technique.

    The research undertaken has focused on discovering the cause and effect

    relationship of the strategies employed.

    The structure therefore is not formal or rigid in nature, because during the

    course of the research it has been necessary to change direction dependingon availability of ideas, information and relation among variables.

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    2.6 SAMPLING METHODOLOGY : -

    Methodology is said to be the procedure or way in which the project work

    has been done.

    SIMPLE RANDOM SAMPLING TECHNIQUE and CONVENIENCE

    SAMPLING have been used.

    2.7 SAMPLE UNIT : -

    Agents of HDFC STANDARD LIFE

    2.8 SAMPLE SIZE : -

    150 agents

    2.9 SAMPLE AREA : -

    Agents coming to the office of HDFC STANDARD LIFE branch H- Block

    Connaught Place.

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    2.10 LIMITATIONS : -

    1. Time was a factor that could not be avoided; therefore could notgather further information.

    2. Due to the geographical vastness of branches of HDFC STANDARDLIFE, research was restricted to a single branch.

    3.Not all respondents responded to the questionnaire.

    4. Mindset of people may vary depending upon their age, gender,income etc.

    5. Getting appointment from the concern person was very difficult.

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    CHAPTER 3

    LITERATURE

    REVIEW

    3.1 Introduction ofTraining 34

    3.2 Need ofTraining 34

    3.3 Objectives ofTraining 35

    3.4 Evaluation ofTraining 35

    3.5 Training Process 38

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    3.1 TRAINING : -

    Training is the act of increasing the Knowledge and Skills of an employee

    for doing a Particular Job.

    The Purpose ofTraining is to bring about improvements in the performance

    of work.

    It includes learning of such techniques as are required for the better

    performance of definite tasks.

    3.2 NEED OF TRAINING : -

    Training is important not only from the point of view of organization, but

    also for the employees.

    Training is valuable to the employees because it will give them Greater Job

    Security and an Opportunity for advancement. A Skill acquired through

    training is an asset for the organization and the employee.

    Need ofTraining arises because of the following reasons : -

    1. Changing Technology

    2. Quality Conscious Customers

    3. Greater Productivity

    4. Stable Workforce

    5. Better Management

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    3.3 OBJECTIVES OF TRAINING : -

    1. To Increase the knowledge of employees in doing specific job.2. To impart new Skills among the employees so that they learn

    quickly.

    3. To bring about change in the attitude of the workers towards fellowworkers, supervisor and the organization.

    4. To improve the overall performance of the organization.5. To prepare employees for higher jobs by developing advanced skills

    in them.

    Training is not a ONE-STEP PROCESS, but it is a Continuous or never

    ending process because it increases the knowledge and skills of employees

    in performing their jobs and serves as a refresher for the old employees.

    3.4 EVALUATTION OF TRAINING : -

    Evaluation is simply measuring the degree to which objectives areachieved.

    To know the quantifiable return on companys investment.KSA change is expected.

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    3.4(a) EVALUATION PHASE : -

    Input

    Evaluation objectives

    Organizational constraints

    Design issues

    Process Evaluation strategy and design

    Outcome

    Process measures

    Outcome measures(reaction, learning,behavior ,results)

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    Evaluation Of Effectiveness of Training Program 38

    LEARNING : -

    The extent to which the trainees have gained the desired knowledgeand skills i.e. KSAs.

    JOB BEHAVIOR : -

    It measures the degree to which the learned behavior has transferredto the job.

    ORGANIZATIONAL RESULTS : -

    Reflects the gap in performance identified in the TNA which triggersreactive training.

    For example: productivity improvement, quality improvement, costreduction, accident reduction etc.

    3.5 TRAINING PROCESS : -

    IRDA conduct the training of insurance Advisor.

    Training hours: 100

    Two modes ofTraining : -

    (a)Class room(b) Online

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    Evaluation Of Effectiveness of Training Program 39

    Class Training has two options : -

    (a) Full time : - 9.30 to 5.30 Monday to Saturday for 18 days + 3 days of

    product training.

    (b) Part time : - 6.30 pm to 9 pm Monday to Saturday for 34 days

    (c) Online : - on computer and 100 hrs must be completed within 30 days

    (In case of professionals like CAs, ICWAs and MBA {from premier

    institutes} Training is for 50 Hrs and must be completed in 9 days)

    After the prospect have undergone the training process, he have to appear

    for an online test, which is about the training he has done, and he gets the

    result on the spot, and if he clears the examination then he gets a

    License for 3 years and also, HDFC STANDARD LIFE INSURANCE

    gives free zero balance accounts to the ADVISORS.

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    Evaluation Of Effectiveness of Training Program 40

    CHAPTER 4

    DATA ANALYSIS

    AND

    INTERPRETATION

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    Evaluation Of Effectiveness of Training Program 41

    1. Did the training meet its stated Objectives ?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 127 84.6

    2 Somewhat 15 10

    3 Not at all 8 5.3

    5.3%

    10%

    84.6%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    Not at all Somewhat Very Much

    % of

    agents

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    Evaluation Of Effectiveness of Training Program 42

    INTERPRETATION : -

    Research Indicates that the training meet its stated need as most of theagents found the trainings to be quiet nice. The trainings were up to the

    mark.

    Most of the Agents found the trainings to be quiet nice. The trainings wereup to the mark.

    84.6% agents said that the trainings very much achieved their statedobjectives. It was timely and well organized. And only 5.3% of the agents

    found that it was not at all up to the mark, which is quite a negligible

    amount.

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    Evaluation Of Effectiveness of Training Program 43

    2. Was the presentation interesting and informative?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 99 66

    2 Somewhat 27 18

    3 Not at all 24 16

    16%

    18%

    66%

    Not at all

    Somewhat

    Very Much

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    Evaluation Of Effectiveness of Training Program 44

    INTERPRETATION : -

    Information given to the agents through the training was quiet satisfactory.They found the presentations very interesting and precise.

    66% of the agents found the presentations very interesting and precise.

    We can improve the presentations further more as approx 34% employeesdidnt found them to be that good.

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    Evaluation Of Effectiveness of Training Program 45

    3. Was the material relevant to the successful completion of

    your job?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 97 64.6

    2 Somewhat 38 25.3

    3 Not at all 15 10

    10%

    25.3%

    64.6%

    0

    10

    20

    30

    40

    50

    60

    70

    % ofagents

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    Evaluation Of Effectiveness of Training Program 46

    INTERPRETATION : -

    As from the above chart it is evident that information given was veryimportant to necessitate the success in this competitive environment. One

    has to be regularly well informed.

    65% of the agents feel that the material is relevant for the successfulcompletion of their job.

    Improvements and more thorough studies can be done though as is evidentfrom the viewpoint of approx 35% of employees.

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    Evaluation Of Effectiveness of Training Program 47

    4. Do you expect to be able to apply what you learned when

    you return to your job?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 73 48.6

    2 Somewhat 66 44

    3 Not at all 11 7.3

    7.3%

    44%48.6%

    0

    10

    20

    30

    40

    50

    60

    Not at all Somewhat Very Much

    % ofagents

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    Evaluation Of Effectiveness of Training Program 48

    INTERPRETATION : -

    A nice percentage of Employees take this training to be quiet useful to theirwork and apply it too their job.

    New findings keep on coming in this field and new methods and techniquesthat makes ones work simpler.

    The adaptation of various people differs. Some stick to their old ways butlike to be well informed. Approx 48.6% apply the learned facts to their jobs.

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    Evaluation Of Effectiveness of Training Program 49

    5. Was the meeting too long? Too short? Breaks O.K.?

    S. No. Category Number of

    Respondents

    % of agents

    1 Just Right 84 56

    2 Too Brief 36 24

    3 Too Long 30 20

    24%

    56%

    20%TooBrief

    JustRight

    TooLong

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    Evaluation Of Effectiveness of Training Program 50

    INTERPRETATION : -

    Agents have different grasping powers; some take it early some take time.

    Owing to the earlier fact that the trainings were informative and interestinga good percentage (56 %) of agents found them to be just right.

    Some found it too long, some short but all in all the trainings are wellplanned.

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    Evaluation Of Effectiveness of Training Program 51

    6. How would you rate training sessions?

    S. No. Category Number of

    Respondents

    % of agents

    1 Just Right 77 51.3

    2 Too Frequent 46 30.6

    3 Not Frequent

    Enough

    27 18

    18%

    51.3%

    30.6%

    0

    10

    20

    30

    40

    50

    60

    Not frequent

    enough

    Just right Too frequent

    % ofagents

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    Evaluation Of Effectiveness of Training Program 52

    INTERPRETATION : -

    A lot of employees i.e. 51.3% look forward to the training sessions. Thepresent frequency of the sessions is quiet perfect.

    The company should stay with the same number of sessions per year.

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    Evaluation Of Effectiveness of Training Program 53

    7. Do you feel you completely understand the content of the

    meeting?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 138 92

    2 Somewhat 10 6.6

    3 Not at all 2 1.3

    1.3%6.6%

    92%

    010203040506070

    8090

    100

    % ofagents

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    Evaluation Of Effectiveness of Training Program 54

    INTERPRETATION : -

    As is evident from the above chart there is no problem in the language andinterpretations of the meeting.

    The communication skills used are appropriate.

    92% of the agents can very much understand the content of the meetingcompletely.

    1.3% of the agents did not understand the content of the meeting, which isquite a negligible amount.

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    Evaluation Of Effectiveness of Training Program 55

    8. How many times did you attend the training sessions?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 101 67.3

    2 Somewhat 42 28

    3 Not at all 7 4.6

    INTERPRETATION : -

    The sessions are very much popular. Around 67.3% Agents attend themregularly.

    4.6%

    28%

    67.3%

    010

    20

    30

    40

    50

    60

    7080

    Not at all SomewhatVery Much

    % ofagents

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    Evaluation Of Effectiveness of Training Program 56

    9. Do you think this training is making you Capable for this

    industry?

    S. No. Category Number of

    Respondents

    % of agents

    1 Very much 125 83.3

    2 Somewhat 16 10.6

    3 Not at all 9 6

    6%

    10.6%

    83.3%

    Not at all

    Somewhat

    Very Much

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    Evaluation Of Effectiveness of Training Program 57

    INTERPRETATION : -

    An overwhelming number of agents 83.3 % feel that this training keepsthem competent enough for this industry which is very essential for their

    growth.

    Improvements and more thorough studies can be done though as is evidentfrom the viewpoint of approx 16.6% of employees.

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    Evaluation Of Effectiveness of Training Program 59

    Research Indicates that the training meet its stated need as most of theagents found the trainings to be quiet nice. The trainings were up to the

    mark.

    It was timely and well organized. And only few percent of the agents found

    that it was not at all up to the mark, which is quite a negligible.

    Information given to the agents through the training was quiet satisfactory.Agents found the presentations very interesting and precise. Presentations

    can be improved further more.

    As from the response given by the agents it is evident that informationgiven was very important to necessitate the success in this competitive

    environment.

    Agents feel that the material is relevant for the successful completion of

    their job. Improvements and more thorough studies can be done.

    A nice percentage of Employees take this training to be quiet useful to theirwork and apply it too their job. New findings keep on coming in this field

    and new methods and techniques that makes ones work simpler for the

    agents.

    The adaptation of various people differs. Some stick to their old ways but

    like to be well informed. Most of the agents apply the learned facts from the

    training programs to their jobs.

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    Evaluation Of Effectiveness of Training Program 60

    Agents have different grasping powers; some take it early some take time.Owing to the earlier fact that the trainings were informative and interesting.

    A good percentage of agents found them to be just right. Some found it too

    long, some short. But all in all the trainings are well planned.

    A lot of employees look forward to the training sessions. The presentfrequency of the sessions is quiet perfect. The company should stay with the

    same number of sessions per year.

    As is evident from the research there is no problem in the language andinterpretations of the meeting. The communication skills used are

    appropriate as agents can very much understand the content of the meeting

    completely.

    The sessions are very much popular. A large percentage of Agents attendedthem regularly.

    An overwhelming number of the agents feel that this training keeps themcompetent enough for this industry which is very essential for their growth

    and the growth of the company.

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    Evaluation Of Effectiveness of Training Program 61

    CHAPTER 6

    CONCLUSION

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    Evaluation Of Effectiveness of Training Program 62

    In conclusion, it was found that well planned and organized agent training

    programs of HDFC STANDARD LIFE are able to achieve correct need of

    agents and it results into a great success for the company.

    It plays an essential part in the growth of the agents and the company.

    Through the accurate need assessment and by understanding the nature of

    training required by understanding the individual employee need a company

    can achieve tremendous success.

    Research Indicates that the training meet its stated need as most of the

    agents found the trainings to be quiet nice. The trainings were up to the

    mark.

    Information given to the agents through the training was quiet satisfactory.

    A nice percentage of Employees take this training to be quiet useful to theirwork and apply it too their job. New findings keep on coming in this field

    and new methods and techniques that makes ones work simpler for the

    agents.

    An overwhelming number of the agents feel that this training keeps them

    competent enough for this industry which is very essential for their growth

    and the growth of the company.

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    Evaluation Of Effectiveness of Training Program 63

    CHAPTER - 7

    BIBLIOGRAPHY

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    Evaluation Of Effectiveness of Training Program 65

    ANNEXURE

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    Evaluation Of Effectiveness of Training Program 66

    TRAINING EVALUATION QUESTIONNAIRE

    Training Subject:

    Date:

    Conducted By:

    Department:

    Evaluation:

    1. Did the training meet its stated needs?

    Not at all Somewhat Very much

    2. Was the presentation interesting and informative?

    Not at all Somewhat Very much

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    Evaluation Of Effectiveness of Training Program 67

    3. Was the material relevant to the successful completion of your job?

    Not at all Somewhat Very much

    4. Do you expect to be able to apply what you learned when you return to

    your job?

    Not at all Somewhat Very much

    5. Was the meeting too long? Too short? Breaks O.K.?

    Too brief Just right Too long

    6. How would you rate training sessions?

    Not frequent enough Just right Too frequent

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    7. Do you feel you completely understand the content of the meeting?

    Not at all Somewhat Very much

    8. How many times did you attend the training sessions?

    Not at all Somewhat Very much

    9. Do you think this training is making you Capable for this industry?

    Not at all Somewhat Very much

    10. Do you have any suggestions for topics, material, or presentations for

    future meetings?

    Comments: