hrs – hotel reservation service blaubach 32 50676 cologne ......the consumer newsletter, so...

your Contact at HRsHRs – Hotel Reservation serviceBlaubach 3250676 Cologne / GermanyTel.: + 49 221 2077 900Fax: + 49 221 2077 [email protected]

© HRS – Hotel Reservation Service Robert Ragge GmbHAs of Januar 2011

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Advertising mediA 2011Online Advertising OptiOns fOr hOtels

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ContentsHRs the company

About HRS Page 6Facts and figures Page 7Target group Page 8

HRs Advertising media

Homepage Page 12

Hotel brand shop Page 14

Newsletters Page 22

Interstitial banners Page 30

Theme hotels Page 36

Prices and contact detailsContact Seite 43Overview of prices Seite 44General terms & conditions Seite 46

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thecOmpAny

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About HRsHRs – HoteL ReseRVAtIon seRVICe operates a worldwide electronic hotel reservation system for private and business travelers and is based on a database of more than 250,000 hotels. The system enables users to make direct bookings free of charge at up-to-date prices and with immediate confirmation.

With 90 million visits per year and 55 million unique users, HRs is the hotel industry’s most powerful sales channel for optimal marketing of available hotel rooms. More than 2 million hotel evaluations by customers for customers provide an ideal decision-making aide when booking hotels. More than 20,000 companies regularly book accommodation for their business trips, conferences and group travel through HRs. The list of corporate customers using HRs includes global players including IKEA, Metro AG, EADS, Deutsche Telekom, Lenovo and BBC as well as many small and medium-sized companies.

The HRs booking system is integrated into more than 6,000 webpages, including airlines such as Lufthansa, Air Berlin, Germanwings, LOT Polish Airlines and Austrian Airlines, as well as the sites of cities and regions like Muenchen.com.

In addition to its headquarters in Cologne, HRs has offices in Paris, London, Shanghai, Warsaw, Rome, Istanbul and Moscow. HRs also owns Tiscover GmbH, the leading hotel portal for the regions of the Alps.

7Facts and figures

FACts And FIguRes•Website: 55 m unique users with about 90 m visits per year•Homepage: 7 m page impressions per month• theme hotel category: 400,000 page impressions per month • Interstitial banners: 3 m page impressions per month• Customer newsletter: 2 m subscribers, twice a month• Corporate newsletter: 30,000 subscribers, monthly

general information about HRs: • 2 m guest reviews•More than 20,000 companies are corporate customers• 6,000 partners regularly use HRs• 250,000 hotels in all categories in more than 180 countries•Bookable in 32 languages

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tARget gRouPReason for traveling: Private 59 % Business 41 %

employed: Yes 89 % No 11 %

Level of education: University 49 % ‘A’ level’s 20 % ‘O’ level’s 26 % Other 5 %

59%

41%

11%

89%

49%

26%5%

20%

9target group

sex: Male 62 % Female 38 %

Age: 60 years and older 14 % 50 – 59 years old 26 % 40 – 49 years old 34 % 30 – 39 years old 20 % 20 – 29 years old 6 %

net household income: Up to € 1,000 2 % € 1,001 up to € 2,000 11 % € 2,001 up to € 3,000 19 % € 3,001 up to € 4,000 17 % More than € 4,001 20 % No statement 31 %

source: HRs market research

62%

38%

26%

14%6%20%

34%

19%

11%

17%

31%

20%

2%

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AdvertisingmediA

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HoMePAge “L teAseR”

no. 1

no. 2

13Homepage

for hotel chains

Advertising services:no. 1: L teaser• Graphic with headline (max. 55 characters) and link text (max. 40 characters)•Key visual with logo in 228x232-pixel format• 3 hotel offers no. 2: Landing page• Landing page with header graphic in 988×100-pixel format• Text on the landing page: max. 500 characters•Up to 18 hotel offers including a picture, details of the offers and a link

graphic formats: jpg or gif. File size: max. 20 KB per graphic

Period: min. 1 week

Prices for german-language versions: • 50% of traffic; approx. 750,000 PIs/ week: € 15,000 (CPM: € 20)• 30% of traffic; approx. 450,000 PIs/ week: € 9,000 (CPM: € 20)• 20% of traffic; approx. 300,000 PIs/ week: € 6,000 (CPM: € 20)other Languages and prices: • English: € 5,000 per week• French: € 4,000 per week• Polish, Italian, Spanish, Russian, Turkish: € 3,500 per week

HoMePAge “L teAseR” The most prominent and farthest-reaching advertising format on the HRS Website is flexible and efficient for you to use. The traffic can be steered in a variable manner. Every time the HRS homepage is called up, a different and rotating L teaser motif appears depending on the percentage distribution of the traffic. The format provides both small, medium-sized and large hotel chains with the ideal tool for advertising special offers and current price reductions in a far-reaching manner even with a limited budget.

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HoteL bRAnd sHoP

15Hotel brand shop

for hotel chains

HoteL bRAnd sHoPThe hotel brand shop gives hotel chains the opportunity to present their hotel brand and hotels on HRs for an entire year. The hotel brand shop will be regularly advertised on the HRs homepage and in the consumer newsletter, so individual shops can expect to receive high traffic volumes to their ‘shop’.

Advertising service:There are three levels of hotel brand shops to choose from: • gold: Numerous content categories, additional promotional page and logo on the hotel brand’s introduction page • silver: Logo on the hotel brand’s introduction page, description of the hotel brand and up to nine offer boxes•bronze: Logo and description of the hotel brand; this level is free of charge

Languages: All versions are published in the following languages: English, German, Spanish, French, Italian, Polish, Russian, Turkish and Chinese

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no. 7

no. 8

goLd VeRsIon oF tHe HoteL bRAnd sHoP

no. 1

no. 2

no. 3

no. 4

no. 5

no. 6

17Hotel brand shop

for hotel chains

Advertising service:•no. 1: Header graphic; format: 988 × 100 pixels Adaptable to represent the hotel brand’s corporate design•no. 2: Large promo teaser with link to landing page (no. 8); format: 636 × 267 pixels •no. 3: Up to three top hotel offers with large hotel photos and details of special offers•no. 4: Banner; format : 632 × 94 pixels•no. 5: Up to three freely-selectable offer categories. For example, newly-opened hotels, hotels with the best rating, and business hotels•no. 6: Info boxes providing information about the services, products and philosophy of the hotel chain •no. 7: Landing page header graphic; format: 988 × 100 pixels

goLd VeRsIon oF tHe HoteL bRAnd sHoPThe gold version of the hotel brand shop provides a variety of different ways of presenting a hotel brand. All areas and banners appear in the chain’s own corporate design.

•no. 8: Up to 18 hotel offers on the landing page, including hotel photos, prices, promotion details and board type• Logo on the introduction page of the area

graphic formats: JPG and GIF; size: max. 20 KB per graphic

Languages: German, English, Spanish, French, Italian, Polish, Russian, Turkish and Chinese

Period: 1 year

Price: € 12,000 per year incl. 2 updates

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sILVeR VeRsIon oF tHe HoteL bRAnd sHoP

19Hotel brand shop

for hotel chains

sILVeR VeRsIon oF tHe HoteL bRAnd sHoPThe silver version of the hotel brand shop provides lots of opportunities to advertise specific hotel offers. You can include up to nine hotels and details of their current offers. Prices and images are retrieved automatically from the HRs system.

Advertising service:•Logo: max. width: 126 pixels, JPG or GIF format•Text: max. 500 characters •Up to 9 hotel offers as well as photos, details of the offers and a link from the HRs system



Period: 1 year

Price: € 9,000 per year incl. 2 updates

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bRonze VeRsIon oF tHe HoteL bRAnd sHoP

21Hotel brand shop

for hotel chains

bRonze VeRsIon oF tHe HoteL bRAnd sHoPThe bronze version of the hotel brand shop can be used to introduce HRs customers to your hotel chain with a logo and text. The service is free of charge. We will gladly update your logo and the description where necessary.

Advertising service:•Logo: max. width: 126 pixels•Text: max. 500 characters



Period: Permanent

Price: Free of charge

updates: Free of charge, once a year

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CustoMeR neWsLetteR CoMPetItIon

no. 2

no. 1

no. 3

23newsletters

CustoMeR neWsLetteR CoMPetItIonCompetitions are one of the most attractive elements of the newsletter, regularly attracting the highest click-through rates. In addition to the newsletter, each competition is also advertised on the homepage for a week, thereby gaining maximum exposure. Competitions can be booked by both hotel chains and individual hotels.

Advertising service:•no. 1: Newsletter banner; format: 580 × 100 pixels•no. 2: Editorial homepage teaser; format: 204 × 96 pixels•no. 3: Competition page with up to 700 characters of text and two images; format: 436 × 212 pixels and 134 × 134 pixels


Languages and prices: •German: € 3,000 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)• English: € 600 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)•French: € 600 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)•Polish: € 600 + 5 vouchers for 2 nights in DBL room incl. breakfast (valid 1 year)Other languages on request

for individual hotels and hotel chains

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CustoMeR neWsLetteRAdVeRtIsIng bAnneRs And LAndIng PAge

no. 2

no. 1

25newsletters

for hotel chains

CustoMeR neWsLetteR AdVeRtIsIng bAnneRs And LAndIng PAgeWe offer hotel chains a special format on the consumer newsletter (2 m subscribers). A banner and the associated landing page enable hotel chains to advertise up to 18 hotels. All prices, images and offer details are automatically drawn from the HRs system on a daily basis.

Advertising service:no. 1: newsletter banner • format: 580 × 100 pixelsno. 2: Landing page • Landing page with up to 500 characters of text and key visual; format: 988 × 100 pixels•Up to 18 hotel offers as well as photos, offer details and a link from the HRs system


Languages and prices: • German: € 6,500• English: € 1,500 • French: € 1,500• Polish: € 1,500 • Italian: € 1,500• Chinese: € 1,500Other languages on request

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CoRPoRAte neWsLetteR

no. 3

no. 1

no. 2

27newsletters

for individual hotels and hotel chains

CoRPoRAte neWsLetteR The corporate newsletter is sent out to 30,000 corporate customers on a monthly basis. This advertising format is a very direct way of targeting business travelers. We offer the editorial format for individual hotels and the banner format with landing page for hotel chains.

Advertising service: no. 1: editorials for individual hotels• Image; format 184 × 132 pixels •Offer details and link retrieved from the HRs system on a daily basisno. 2 and 3: banners for hotel chains•Banner; format: 580 × 100 pixels•Landing page with up to 500 characters of text and key visual; format: 988 × 100 pixels•Up to 18 hotel offers as well as photos, offer details and a link from the HRs system


Language and prices: •German: banner: € 2,000 per issue editorial: € 1,000 per issue•English: banner: € 700 per issue editorial: € 400 per issue•French: banner: € 700 per issue editorial: € 400 per issueOther languages on request

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stAnd-ALone neWsLetteR

no. 1

no. 2

29newsletters

for hotel chains

stAnd-ALone neWsLetteRA stand-alone newsletter can be used to present your hotel chain exclusively to 2 million HRs customers. You determine the content of the newsletter. We offer a wealth of design alternatives so that you can present your hotel chain as attractively as possible.

Advertising service:• The design of an entire HRs newsletter • Landing pages (no. 2) with HRs hotel offers


Prices for german-language versions: •1,4 million subscribers: € 60,000 (CPM € 43)•600.000 subscribers: € 30,000 (CPM € 43)•240.000 subscribers: € 12,000 (CPM € 43)

other Languages and prices: • English: € 10,000•French: € 8,000•Polish: € 8,000

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InteRstItIAL bAnneRs In tHe HRs HoteL bookIng FunCtIon

31Interstitial banners

for individual hotels

InteRstItIAL bAnneRs In tHe HRs HoteL bookIng FunCtIonInterstitial banners in the booking function are a very direct way of targeting your advertising message, since they enable you to reach precisely those customers who are interested in your destination. The banner appears while the hotel search results list is being generated. If a customer clicks on the banner, your hotel is shown at the top of the search results list.

Advertising service:•Text: max. 4 bullet points with up to 30 characters each•2 images; format: 140 × 140 pixels •Your hotel is highlighted in the search results list if the customer clicks on your advert•Up to nine advertising banners per destination and month. With some destinations, an HRs information banner also appears. Up to 14 advertising banners are permitted for Berlin

Languages: English, German

Period: 1 month

Prices per banner/month:The prices for the interstitial banner vary between € 150 – € 1,000 per month. All prices are based on the average search volume of your hotel location on HRS.com. We are happy to send you a quote for an interstitial banner. Please request your quote from: [email protected]

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InteRstItIAL bAnneRs FoR HoteL CHAIns In tHe HRs HoteL bookIng FunCtIon


for hotel chains

InteRstItIAL bAnneRs FoR HoteL CHAIns In tHe HRs HoteL bookIng FunCtIonThis type of interstitial banner is suitable for hotel chains with several establishments at the same destination. In this way, all the hotels can be advertised in a targeted manner with a single banner advert. If a customer clicks on the hotel chain banner, all available hotels are shown at the top of the search results list.

Advertising service:•Text: max. 4 bullet points with up to 30 characters each•2 images; format: 140 × 140 pixels•Your hotel is highlighted in the search results list if the customer clicks on your advert


Period: 1 month

Prices per month and number of hotels in the city:•2 hotels: € 1,500•3 – 5 hotels: € 2,000 •6 – 10 hotels: € 2,500 •11 – 15 hotels: € 3,000 •16 or more hotels: € 3,500

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InteRstItIAL bAnneRs In tHe HRs ConFeRenCe enquIRy FunCtIon



InteRstItIAL bAnneRs In tHe HRs ConFeRenCe enquIRy FunCtIonBy placing an interstitial banner in the HRs conference enquiry function, you can reach customers who are interested in booking meeting, conference or convention facilities at your destination.

Advertising service:•Text: max. 4 bullet points with up to 30 characters each•2 images; format: 140 × 140 pixels•Your hotel is highlighted in the search results list if the customer clicks on your advert


Period: 1 month

Prices per banner / month by city size:•Fewer than 50,000 inhabitants: € 150 •50,000 – 250,000 inhabitants: € 200 •250,000 – 500,000 inhabitants: € 250 •More than 500,000 inhabitants: € 300 •Regions: € 200

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AdVeRtIsIng In tHe tHeMe HoteL AReA

37theme hotels

AdVeRtIsIng In tHe tHeMe HoteL AReALeisure travelers rarely look for a hotel at a specific destination. They generally select the hotels based on the facilities and amenities the hotels offer. For example, a leisure travelers tends to look for a beach, spa or golf break in a number of different locations. HRs specially developed its theme hotel area to meet this demand from leisure travelers. Hotels can be classified under several theme-based categories free of charge.

HRs theme hotel section: e.g. beach, château & castle, design, golf, luxury, resort, ski (seasonal), spa hotels..

Classification is free! To be classified, send an e-mail quoting your hotel number and the desired category to [email protected].

Once you have been classified you can book fixed advertisements for one month.

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tHeMe HoteL AdVeRtIsIng PLACeMent

no. 1

no. 2

39theme hotels


tHeMe HoteL AdVeRtIsIng PLACeMent Take advantage of the opportunity to place your advertising in a theme hotel category that best suits you and present your hotel to leisure travelers seeking hotels in this category.

Advertising service: no. 1: vertical teaser •Image; format: 184 × 138 pixels•Hotel information, photos, prices straight from the HRs system, direct booking possibleno. 2: horizontal teaser•Image; format: 50 × 50 pixels•Hotel information, photos, prices straight from the HRs system, direct booking possible

Prices: •German: Vertical teaser: € 500 per month Horizontal teaser: € 350•English, French, Polish, Italian, Spanish, Turkish, Russian: Vertical teaser: € 250 per month Horizontal teaser: € 150 per monthOther languages on request

Conditions: Classification for one theme. You can make up to 6 bookings a year (consecutive months cannot be booked), max. one placement per hotel chain and theme or random placement for several hotels in the same chain.

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tHeMe HoteLs – bAnneR WItH LAndIng PAge

41theme hotels

for hotel chains

tHeMe HoteLs – bAnneR WItH LAndIng PAgeBook now a banner in our theme hotel area and place your hotel chain in in the relevant topic. On the landing page you can place your hotel chain with up to 12 offers.

Advertising service: •Bild; format: 640 × 120 Pixel•Landing page with up to 500 characters of text and key visual; format: 988 × 100 pixels•Up to 12 hotel offers as well as photos, offer details and a link from the HRs system


Language: German

Period: 1 month

Price: € 2,500

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prices And cOntAct

43booking and contact details

ContACtTo order interstitial banners, please use the forms available on our website. Order forms can be downloaded by clicking on “Advertising on HRs”. Please complete the form and send it to HRs by fax. We will gladly send you forms for ordering other formats. Write to [email protected].

We would also be glad to arrange a consultancy meeting at which we can advise you on your choice of advertising placement and support you in planning your annual marketing activities. katharina ehlbeckAdvertising Sales ManagerTel.: +49 221 2077 5082

katrin HockSenior Advertising Sales ManagerTel.: +49 221 2077 5834

Fax: +49 221 2077 719e-Mail: [email protected]

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oVeRVIeW oF PRICes

Advertising format Language de Language en Language FR Further Languages Validity period

Homepage

Homepage L teaser

50% of traffic; approx. 750,000 PIs € 15,000 per week



€ 5,000 € 4,000 € 3,500 per week

brand shop

Brand shop – gold € 12,000 The languages German, English, Spanish, French, Italian, Polish, Russian, Turkish and Chinese are

included in the prices of brand shop gold and silver.

per annum

Brand shop – silver € 9,000 per annum

Brand shop – update € 2,000

newsletter

B2C newsletter – competition € 3,000 € 600 € 600 € 600 per issue

+ 5 vouchers + 5 vouchers + 5 vouchers + 5 vouchers 1 week homepage

B2C newsletter – banner with landing page € 6,500 € 1,500 € 1,500 € 1,500 per issue

B2B newsletter – banner with landing page € 2,000 € 700 € 400 per issue

B2B newsletter – editorial € 1,000 € 700 € 400 per issue

Stand-alone Newsletter depending on the number

of recipients

€ 10,000 € 8,000 € 8,000 per week

theme hotel placement

Vertical teaser € 500 € 250 € 250 € 250 per month

Horizontal teaser € 350 € 150 € 150 € 150 per month

Banner with landing page € 2,500 per month

45overview of prices

Interstitial bannersLanguage de and en Validity

period

Interstitial banner hotel booking

The prices for the interstitial banner vary between € 150 – € 1,000 per month. All prices are based on the average search volume of your hotel location on HRS.com. We are happy to send you a quote for an interstitial banner. Please request your quote from: [email protected]

€ 150 – € 1,000

per month

Interstitial banner hotel chains

For 2 hotels € 1,500 per month

3 – 5 hotels € 2,000 per month



16 or more hotels € 3,500 per month

Interstitial bannersLanguage de and en Validity

period

Interstitial banner conferences

Fewer than 50,000 inhabitants € 150 per month

50,000 to 250,000 inhabitants € 200 per month

250,000 to 500,000 inhabitants € 250 per month

More than 500,000 inhabitants € 300 per month

Regions € 200 per month

oVeRVIeW oF PRICes

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HRs advertising media Prices valid from 01.01.2011

1. Responsibilities and the contractual partiesHotel Reservation Service Robert Ragge GmbH, hereinafter referred to as “HRs”, makes a number of different online adver-tising formats available on its website subject to availability. Advertising customers may book advertising options subject to availability and at the conditions laid down in the present General Terms & Conditions.

2. Conclusion of an agreement All offers from HRs are non-binding. Contractual relations are established when HRs confirms the customer’s order in writing. Orders issued verbally, over the telephone or electronically will be considered agreed in HRs’s written confirmation unless withdrawn by the advertising customer either immediately or within a space of three working days. All orders are governed by these General Terms & Conditions to the exclusion of all others. The advertising customer’s General Terms & Conditions are explicitly deemed not applicable and may not be taken into account. Nor may they be taken into account tacitly.

3. WithdrawalAn advertising contract comes into effect the moment the order is confirmed as per Section 2 of these General Terms & Condi-tions. Withdrawal or retraction by the advertising partner is not permissible. The advertising partner is therefore obliged to approve and pay for the booked advertising option.

4. Price changesHRs reserves the right to change the price list at any time. Agreed and confirmed advertising orders will be fulfilled at the agreed price. Later price changes will only be valid if they are announced by HRs at least one month before coming into effect. In the event that prices are increased at a later date, the advertising customer will have the right to cancel previously issued orders that are due to be fulfilled in the future. Such cancellation must be made in writing within 10 working days of receiving notification of the price increase. In the event of such cancellation, all previously issued advertising orders will cease to be valid on the date at which the announced price increase comes into effect. HRs may avoid cancellation by simply writing to the advertising customer stating that the price increase will not apply to the previously issued advertising orders. In this case, the agreed prices will stand.

5. ResponsibilityThe advertising customer will bear sole responsibility for the content and form of the advertising. HRs shall have the right to reject any advertising whose content is illegal or constitutes a breach of official regulations or common decency. Orders from advertising agencies or mediators will be accepted only for specifically named customers and if the relevant product group is stated. This same applies to orders issued directly by adver-tising customers. No mediation commission is paid. Advertising customers guarantee that the supplied advertising materials are neither illegal nor breach the rights of Third Parties. Further-more, upon request, the advertising partner will immediately

geneRAL teRMs & CondItIons

47general terms & conditions

indemnify HRs against all Third-Party claims and any costs associated therewith, including the cost of legal proceedings.

6. Conditions of paymentThe price stated in the order confirmation shall apply. All prices are subject to value-added tax at the legally applicable rate. All invoiced sums must be paid in full no later than 14 days after receiving the invoice. In the event of late payment, a flat administrative fee of € 20 will be charged for each reminder. This will not affect HRs’s right to press further claims against the advertising customer, especially late-payment interest at the legally-applicable rate, at present 8% over the basic rate of interest.

7. HRs’s obligations and liabilities HRs will be obliged to integrate the advertising materials sup-plied by the advertising customer on the booked webpages as per the order confirmation. HRs will be deemed to have fulfilled its contractual obligations if it has taken the same steps to display the advertising materials as it takes to display its own content. Fulfillment of the contractual obligations will not de-pend in particular on whether or not the advertising materials are actually visible online (for instance in the case of technical faults, breakdowns, server problems or maintenance work). HRs will not be obliged to guarantee that the advertising materials are available or visible for a particular period or in a particular way. If the layout of its webpages changes, HRs will have the right to alter in an acceptable manner the way that the adver-tising is displayed. If these changes are unacceptable for the advertising customer, the contractual parties will be obliged to find a mutually acceptable solution. If they cannot, both parties will have the right to terminate the relevant advertising con-tract by way of exceptional termination.

HRs will be liable only for wrongful or gross breaches of its contractual obligations and irrespective of the extent of its fault in the case of breaches of obligations essential to the fulfillment of the contract (its cardinal duties). In each instance, its liability will be limited to the level of foreseeable damage and may not exceed the total remuneration paid for fulfillment of the relevant order. In the event of non-fulfillment, interruption or premature removal of the advertising due to official or judicial orders or force majeure, HRs will be released from its contrac-tual obligations but maintain the right to demand the agreed remuneration.

8. ValidityThe validity period depends on the type of advertising measu-res as specified in the relevant applicable price list. The validity period stated in the relevant order confirmation shall apply. The relevant order will end at the end of the individually agreed validity period without the need for separate termination.This will not affect the right to termination for pressing reasons.

9. Closing regulationsIn order to be valid, all changes and additions to an order must be issued in writing. Should one of more of the clauses herein be or become invalid, this will not affect the validity of the other clauses. Should such a case arise, the contractual parties agree to replace the invalid clauses by valid ones that meet the aim and purpose of the original clauses. Provided that the advertising customer is a businessman, the exclusive court of jurisdiction for any disputes arising from or relating to the relevant order will be that in Cologne.

hrs – hotel reservation service blaubach 32 50676 cologne ......the consumer newsletter, so...

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