HRSA Hospital Campaign WebinarFebruary 25, 2015

Presented by:Denise Phillips, MSN, RNBC

Education InstructorSoutheastern Ohio Regional Medical Center (SEORMC)

SEORMC

Since first opening in 1952, Southeastern Med has evolved into Guernsey County’s only general acute healthcare center. 

Located in Cambridge, Ohio, it is Southeastern Med’s mission to provide high-quality, comprehensive, affordable, patient-centered healthcare in a caring and safe environment, while addressing community needs. 

To learn more about Southeastern Med and available services, visit www.seormc.org.

Getting Started

Believe you can accomplish receiving an award Start early Get organized-divide activities out Get all the stakeholders involved Set your overall goal Remember volunteers (people & things) Start an Excel page with the months of your

campaign Write down your monthly activities as you go Keep aligned with your local OPO

representative Meet with OPO rep. regularly Build from other’s successes and your prior

years Attend in-services/participate in webinars

SEORMC First Steps

Start with the easiest things

Set dates for events first of the year

Book rooms/showcases (displays) first of the year

Get donations (recycle supplies)

Enlist volunteers

Set up meetings with Marketing Department, Department Directors, Medical Staff, OPO rep., etc.

Ohio’s Campaign Components

Marketing

Registration

Education/Engagement

Marketing Set up meeting with Marketing Department

Get commitment for dates of events, obtaining pictures, distributing advertisements, placing letters in hospital and local newspaper/television, etc.

Obtain pens, pins, brochures, posters, calendars, paycheck stuffers, table tents, etc. from OPO then distribute to staff and post throughout building.

Email Blasts

Send received email blasts out promptly

Each one counts for 15 points (in current HRSA campaign)

Create ones to promote Donate Life Month

Send ones to promote events or campaigns your hospital will participate in (such as Hope for the Holidays, National Donate Life Day, Donate Life Ohio Green Chair event, National Blue and Green Day, etc.)

Donate Life Ohio’s Green Chair Event

Use your state’s donation icon (in Ohio we have a Green Chair) to raise awareness for donation

Reserve a spot with OPO early, to do in March or April

Notify Marketing Department early on to get it on their schedule for picture/newsletter

Announce frequently that the Green Chair is coming

Distribute green chair pins (or other Donate Life pins or items) as part of the event

Registration

Decide to do and schedule early your donation stations

Each donation station counts 65 points (in current HRSA campaign)

Identify prime community events as Older Adult Health Fair, Heart Health Fair, Blood Drives, local factories (Colgate Palmolive), etc. If you already have a

table for something else, just add this component to it!

Enlist volunteers to assist (do not have to be an expert)

SEORMC in the news!

Education All new associates Nursing associates Cardiac/Pulmonary Rehab Walk-thrus with units Brochures/Posters/Table Tents Pens, Pins, Calendars, Badge Holders Vehicle Magnets Nurse Management meetings Physician Offices

Distribute information at their meetings Present or have OPO present to this audience

Department Director meetings Hospital Board meetings Ethics meetings

Community Events

Provide education to groups you or your colleagues already have connections with (personally or professionally):

Support Groups

Churches

Local factories

Schools and high school groups (Nursing and Medical Explorers)

Boy Scouts/Girl Scouts

Showcase (Display)

Reserve early in the year

Utilize yearly theme

Enlist the creative person

Ask for donations from OPO or other group

Recycle materials

Provide game and prize

SEORMC used a Donate Life word search

Thank You!

For more information or for questions

on SEORMC’s campaign:

Denise Phillips, MSN, RNBC

Email: dphil@seormc.org

Telephone: 740-435-2710