Marketer III

Date Revised: 10/02/2017

JOB DESCRIPTION

Job title: Marketer III

Job Category: Exempt

PCLS: 30241

Salary Grade: G

Summary

Incumbents in the Marketer series plan, develop, and implement marketing strategies in order to promote a program, event, department, and/or college. Campaigns support student recruitment efforts, publicize University sponsored activities and events, and persuade patron support. Incumbents write and/or edit marketing and promotional materials such as brochures, flyers, and other documents; may coordinate special marketing events; and may be a media contact.

Distinguishing Characteristics

The Marketer III is distinguished from the Marketer II in that incumbents in the III level possess advanced writing skills and the knowledge and experience to work in programs that are larger in size, scope, and/or complexity. Additionally, incumbents in this classification may develop relationships with corporate sponsors.

Reporting and Supervisory Responsibilities

The Marketer III reports to an Associate Vice-President, Dean, Department Head, Director, or similar executive level position. This classification may train and guide less senior employees.

Typical Functions

1. Writes marketing copy for a wide range of formats, including print, websites, and social media.2. Collaborates with graphic artists, web developers, printers and others to develop marketing

materials.3. Creates and executes marketing strategies, plans, campaigns, and projects.4. Oversees purchase and placement of print, web, and social media advertising.5. Approves copy; ensures proper grammatical standards.6. Assembles and creates content for weekly emails and monthly e-newsletters.7. Maintains program, department, and/or campaign website.8. Responds to requests for information from the media and public; distributes promotional

materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.

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Marketer III

Date Revised: 10/02/2017

JOB DESCRIPTION

9. Plans or assists with planning and coordinating special events such as open houses, book signings, fundraisers, outreach and community events, tours, press conferences, banquets, exhibits, product or service fairs, and/or athletic events.

10. Conducts, or assists in conducting portions of market research activities, including analyzing data, to identify targeted populations, including potential underwriters and sponsors, and to identify the appropriate media for distribution of promotional information.

11. Maintains database records and files including mailing and contributor or donor lists and publication distribution information.

12. Establishes and maintains schedules and budgets.13. Establishes marketing goals and conducts marketing research.14. Communicates with customers in and outside of the University to develop programs and

campaigns.15. Performs miscellaneous job-related duties as assigned.

Knowledge, Skills, and Abilities

1. Knowledge of marketing media and funding sources.2. Ability to gather data, analyze information, and prepare reports.3. Ability to plan, organize, and coordinate media activities and special events.4. Ability to manage and impart information to a range of clientele and/or media sources.5. Database and records management skills.6. Knowledge of marketing strategies, processes, and available resources.7. Basic knowledge of writing for search engine optimization (SEO) and social media.8. Excellent writing, proofreading, and editing skills.9. Ability to manage multiple projects and deadlines effectively.10. Computer skills, including Word, Access, PowerPoint, and Excel.

Minimum Qualifications

Bachelor's degree in marketing, public relations, communications or related field plus four years of relevant experience or an equivalent combination of education plus experience is required.

Work Environment and Physical Requirements

Employees are protected from weather conditions or contaminants, but not necessarily occasional temperature changes. Employees nearly continuously sit and often use repetitive hand motion (such as typing), listen, hear, and talk.

Fundamental Abilities

Within the scope and complexity of each position’s responsibilities, each incumbent is expected to possess and demonstrate the following abilities:

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Marketer III

Date Revised: 10/02/2017

JOB DESCRIPTION

1. Communicating : Communicates effectively both verbally and in writing. 2. Problem solving : Analyzes information and evaluates results to select the best solution and solve

problems. 3. Monitoring : Measures performance of self; makes improvements and takes appropriate

corrective action.4. Critical Thinking : Comes to well-reasoned conclusions, solutions, and approaches to problems.5. Team Building : Works to create a team-based environment. Consistently demonstrates

cooperative behavior with colleagues, supervisors, and customers.6. Active Listening : Gives full attention when others are speaking; listens to understand, asks

questions as appropriate, and does not interrupt.7. Service Orientation : Actively seeks opportunities to help others.8. Conflict Resolution : Acts professionally when encountering customers who, at times, may be

frustrated.

Core Characteristics

As representatives of Utah State University and primary contributors to its mission, all employees are expected to demonstrate the following characteristics:

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2. Take initiative.3. Maintain confidentiality.4. Be accountable.5. Behave ethically.6. Be honest and trustworthy.7. Demonstrate a strong work ethic.

8. Be inquisitive.9. Be detail oriented.10. Be self-motivated.11. Efficiently manage multiple tasks.12. Be a team player.13. Be committed to improving USU.

Disclaimer This position description indicates the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to the position.

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Marketer III

Date Revised: 10/02/2017

JOB DESCRIPTION

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