hsa protector
DESCRIPTION
HSA PROTECTOR. Presentation to Investors 5/23/11. HSA PROTECTOR . Protecting the medical savings accounts of HSA subscribers so they can count on having assets for future health care needs. What is an HSA? Consumer Driven Health Care. Pre-tax, tax-exempt account for medical expenses - PowerPoint PPT PresentationTRANSCRIPT
HSA PROTECTOR
Presentation to Investors
5/23/11
HSA PROTECTOR
Protecting the medical savings accounts of
HSA subscribers so they can count on
having assets for future health care needs
What is an HSA?Consumer Driven Health Care
Pre-tax, tax-exempt account for medical expensesHigh plan deductible
2010 HSA Accounts6.2M
Plan conversions ‘05 thru ’10 34% AGRHSA dollars under management $10BAnnual Family Contribution $6,150RAPID MOVE FROM HMO/PPO
The Pain
Reconciling a Bill…What do I really owe?Who do I talk to?Cost of errors –> hundreds of dollars
BILLING ERROR RATES: 30% – 80%
Market Size
20052007
20092011
20132015
20172019
2021
5,000
10,000
15,000
HSA Subscriber Market (thousands)
Subscribers# of Family HSA Account Holders
2011: >6M POTENTIAL SUBS
Market Entry Plan 3 Prongs
Social Media
• Develop audience• Connect to “pain”• Raise solution
awareness
Insurance Companies
• Website click-thru• Single login• Value add over
basic account mgt
Insurance Brokers
• Reach employees through employer plans
CONSUMER DRIVEN HEALTH CARE
Value Proposition
HSA Protector Subscription…Direct Overcharge RecoveryOnline Statements and PaymentsPersonal Bill AdvocacyHSA Administrator Integration
$15 PER MO
Technology
HSA Protector CloudHIPAA X12 5010
EDI/B2B
Claims Banking
Payments
Claims
CLOUD, PROTOCOLS ALL LICENSED
Financials 5 Year Projection
Year 1 Year 2 Year 3 Year 4 Year 5-$5,000
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
-50
0
50
100
150
200
250
300
Revenues ($K)EBIT ($K)Subscribers (K)
>$25M REVENUE YEAR 5
Competition HSA “Administrators”Focus: banking and investingNo direct overcharge recovery
Billing AdvocatesFocus: big expenses; non-HSAReputation issues
HSA Account Management“Quicken Expense Tracker”Focus: service providersNo advocacy, customer support
Info Subscription ServicesFocus: info only; $8 per monthNo account mgmt, no direct help
WE FOCUS ON SUBSCRIBER
The AskStage 1: $1.5M
First 12 months operationKey hires, service development5,000 subscriber trialService LaunchStage 2: $750K
Second 12 monthsRamp subscribersMarketing push, growth30,000 paid subscribers
CASH FLOW+ IN 2 YEARS
The HSA Protectors
CEO Marty Staszak
CTOMichael Eveland
CFORalph Jones
CMOPeter Radzicki
BUS DEVBill Lane
PROTECTING YOUR FUTURE $
Questions…
BACKUP