Tim Harrap

Head of Collaboration

Social Media 2014

a view from

Social Media 2014?

a view from

And China?

• Approach – what works for us?

• Actions - nothing too esoteric

• Nice

• Interest

• Conversation – Austria launch

“One thing we’ve learnt about social media is that pictures travel further than anything else. Text is important to people in a story but if you can attach a picture it’s much more shareable” Mark Frankel BBC

• Foursquare – location based social network

• Lye Cross Farm

• Lye Cross Farm Shop – Alice

• Social networks in the broader sense

• Consumer

• Community

• Connectivity

• Culture

Useful links

• Kinship Digital Australia• Truly Deeply Melbourne• Michael Beverland, University of Bath• Shift Podcasts by @euan & @MeganMurray• Harold Jarche Making sense of the networked era• Only Dead Fish @neilperkin• Fracking the Social Web - Marketing v Internet Culture

@willish• B2B Social by @eskimon of Wearesocial

The Finishing Post

@BritishCheese @tim_harrap