“MOVEMENTS ARE AT THE HEARTH OF CHANGE AND GROWTH…”

SETH GODIN, MEATBALL SUNDAE

JEROEN VAN DER SCHENK

RONALD VAN DEN HOFF

* Ronald Coase, 1937 “The nature of the firm”.

* Data from Forrester Research Technographics® surveys, 2007

* “Here comes everybody”, Clay Shirky, 2008

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DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?

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