htg report2 2014
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HTG-report2-2014TRANSCRIPT
2014 Holiday Toy Guide – ALL Report 2
ITEMS 1-50 without current eBay dataHoliday Toy Guide – 2014
Welcome to the first update for the 2014 Holiday Toy Guide!
*** IMPORTANT... PLEASE READ BEFORE GETTING TO THE LIST ***
Before we get to the list, I wanted to mention a few things so that you can better take advantage of the information here.
Although toys are starting to move earlier than previous years... it is important to know that this first list is looked at more as a benchmark. It is our starting place.
You'll notice that there are some items on the list that aren't selling right now at all – others are selling at retail... and others are starting to sell above retail pricing.
Remember, this is a list of toys that are expected to be the most popular for the holiday season. This is NOT a list of what is expected to be the best for resale. Although – that is what we will eventually end up with as we get deeper into these reports.
The information provided takes each item that is expected to be popular (that were in the ebook) and looks at how each one is performing on eBay and Amazon and compares that to retail pricing. Knowing that an item isn't selling well is valuable information... just like knowing what is selling. You get BOTH here... no one can predict what is going to be the best resellers. We can look at trends... look at previous years... and make educated guesses – but, only research and time will tell.
Please keep in mind this list will morph as we get deeper in... some items will go up, others will skyrocket, some won't sell well on eBay or Amazon and those will eventually be removed – the purpose of this report is to provide all of that information. So, remember... this is NOT necessarily a list of toys that are hot sellers online. Instead, it is a tool to get us to the hot sellers for the 2014 Holiday selling season.
This IS a list of toys that are predicted to be popular this year and we have provided research for you so that the good sellers can be determined.
One more thing...
Some of the items are extremely difficult to narrow down. We use advance search strategies to narrow down the search results to be as specific as possible so that we get the most accurate data. We cannot control, however, how a seller lists the item. Sometimes there were so many different configurations of bundles and lots that included all kinds of accessories as well as the pets. It can be impossible to remove all of the options and just get data for the single product itself. We will do our best to include any additional notes so that the information we are providing is clear.
Please comment with any questions on the facebook page – or shoot me off an email.
Thanks,
Jenni Hunt
2014 Holiday Toy Guide – ALL Report 2
1. Air Storm Firetek BowAmazon: $39.95FBA – down from previous $44.95, rank down to 6k from 23k (red), green is up to $39.89 from $34.99 6k rankWalmart: $24.97Target: unavailableTRU: unavailableKmart: unavailableeBayeBay DATAAverage Price # Listings Sell Through Rate
$44.25 1 100%
2. AmiiboAmazon : $12.96Target : $12.99Walmart : $12.96Toys R Us: $13.99Kmart: unavailable
3. Baby Alive 3 Pack outfits one size – Pretty Lil Fashion SetAmazon: up to $59.99 FBA from previous $40.38MF, rank up to 317k from previous 162kWalmart: unavailableTarget: unavailableTRU: $24.99Kmart: unavailableeBay: 1 active listing – none sold in last week. Listing is TRU.
4. Barbie 2014 Holiday Brunette Doll – Kmart exclusiveAmazon: up to to $49.89 from previous $43.49, rank dropped again to 4k from 6kTarget: unavailableWalmart: unavailableToys R Us: unavailableKmart: $39.99eBay: 12 active listings – none sold in last week
2014 Holiday Toy Guide – ALL Report 2
5. Barbie Fashion Design Maker Doll Amazon: down to $36.00 from previous $39.97 rank 2100Target: down to $36.99 from $39.99Walmart: down to $38.76 from 39.97Toys R Us: down to $39.99 from $49.99Kmart: $39.06eBay:eBay DAT
Average Price # Listings Sell Through Rate
$39.99 5 20.00%
6. Barbie Hug 'n Heal Pet Dr Maltese WhiteAmazon: $112.83 from $145.90FBA, rank up to 197k from 116kWalmart: unavailableTarget: unavailableTRU: unavailableKmart: unavailableShopKo (seen in stores): $22.00NOTE: I would keep an eye out for this Maltese/White dog at stores with discontinued items – Ross/TJMaxx/etc.Ebay: listings up to $180, none sold
7. Barbie Sisters CamperAmazon : down to $68.00 rank 144Walmart : $68.00Target : down to $74.99 $94.99TRU : $74.99Kmart up to $89.99 from $71.99eBay : eBay DATA
Average Price # Listings Sell Through Rate
$131.30 15 20.00%
8. Batman Classic TV Series Surfing Joker Collector Action FigureAmazon: up to $29.64 from $24.89 FBA, rank up to 70k from 25kWalmart: in stores? Only seeing batman figure – sold out online $22.99Target: $15.99TRU: unavailable
2014 Holiday Toy Guide – ALL Report 2
Kmart: unavailableeBay: up to $47.31 active, none sold in last week
9. BOOMco. Rapid Madness BlasterAmazon: down to $34.99 from previous $37.49, rank 1kTarget: up to $39.99 from $37.99Walmart: down to $34.99 from $37.49Toys R Us: down to $34.99 from $40.99 online onlyKmart: $39.61eBay: up to $166.66 activeeBay DATA
Average Price # Listings Sell Through Rate
$37.50 7 14.00%
10. Bungees Battleground DeluxeAmazon: down to $14.99 from $19.99, rank down to 4k from 12kWalmart: unavailableTarget: unavailableTRU: $19.99Kmart: unavailableeBay: up to $65.52 active listing, none sold in last week.
11. Charmazing Color Me Up! Heart CollectionAmazon : $33.11FBA from previous $37.95MF, rank 42k from previous 206kWalmart: unavailableTarget: unavailableTRU: $14.99Kmart: unavailableeBay: up to $19.95 active – none sold in last week
12. Chatsters – Pop Star Gabby Interactive DollAmazon: up to $109.99 from previous $106.33 FBA, rank up to 53k from 12kWalmart: down to $48.88 from previous $64.88Target: down to $49.99 from previous $67.99TRU: $84.99Kmart: $79.99eBay: up to $129.99 activeeBay DATA
Average Price # Listings Sell Through Rate
2014 Holiday Toy Guide – ALL Report 2
$84.99 2 50.00%
13. Chuck Tumblin' ChuckAmazon: up to $57.99 from previous $49.95FBA, rank up to 32k from 13kWalmart: $19.00 in stores onlyTarget: unavailableTRU: unavailableKmart: unavailableeBay: up to $68.87 activeeBay DATA
Average Price # Listings Sell Through Rate
$8.00 (used) 3 33.34%
14. Deluxe Light Up Flutterbye Fairy, RainbowAmazon : down to $29.67 from $43.99, rank down to 339 from 1500Walmart : $29.67Target : down to $29.99 from $34.99TRU: $29.99Kmart : up to $39.99 from $34.99eBay : up to $89.55 activeeBay DATA
Average Price # Listings Sell Through Rate
$37.10 10 50.00%
15. Disney Frozen Cool Tunes Sing-along BoomboxAmazon : up to $51.95 from $49.99, rank 728Target : $29.99 (out of stock online)Walmart : $29.97 (out of stock online)TRU: unavailableKmart : $32.99 out of stock onlineeBay : up to $99.00 activeeBay DATA
Average Price # Listings Sell Through Rate
$40.48 20 15.00%
2014 Holiday Toy Guide – ALL Report 2
16. Disney Frozen Crystal Kingdom VanityAmazon: up to $59.99 from previous $49.99, rank up to 2800 from 521Walmart: unavailableTarget: $44.99TRU: up to $64.99 from $54.99 sold out onlineKmart: unavailableeBay: up to $184.95 activeeBay DATA
Average Price # Listings Sell Through Rate
$64.58 23 52.18%
17. Disney Frozen Dance & Sing Olaf – Walmart ExclusiveAmazon: down to $23.20 from $24.99, rank kWalmart: unavailable online – no pricingTarget: unavailableTRU: unavailableKmart: unavailableeBay: up to $119.99 active, none sold in last week
18. Disney Frozen Deluxe Toddler Elsa and Anna DollsAmazon: up to $64.75FBA from $50.00MF, rank 1k down from 2kWalmart: unavailableTarget: $37.99TRU: unavailableKmart: unavailableeBay: up to $110.00 active, none sold in last week
19. Disney Frozen Elsa Lights and Sounds Musical BankAmazon: up to $41.99 from $39.72FBA, rank down to 7400 from 12kWalmart: unavailableTarget: heard this was at Target for $24.99 – not finding it in searchTRU: unavailableKmart: unavailableeBay: up to $39.99 active, 1 sold $29.99NOTE: Be sure to check other regional stores in your area. I think I saw this at Fred Meyer in the PNW.
2014 Holiday Toy Guide – ALL Report 2
20. Disney Frozen My Size Anna Doll – Target exclusiveAmazon: up to $135.94FBA from $120.00FBA, rank up to 11k from 6kWalmart: unavailableTarget: $59.99 (out of stock online)TRU: unavailableKmart: unavailableeBay: up to $225.00 activeeBay DATA
Average Price # Listings Sell Through Rate
$91.46 49 24.49%
21. Disney Frozen My Size Elsa Doll – Target exclusiveAmazon: down to $159.25FBA from $179.00FBA, rank 3kWalmart: unavailableTarget: $59.99 (out of stock online)TRU: unavailableKmart: unavailableeBay: up to $400 activeeBay DATA
Average Price # Listings Sell Through Rate
$109.03 140 45.00%
22. Disney Frozen Outdoor Inflatible Blow up with LED 5 ft Amazon: up to $199.99FBA from $75.00FBA, rank down to 1k from 6k Lawn & GardenWalmart: exclusive $33.00 out of stock onlineeBay: up to $55.99 active, none sold in last week
23. Disney Frozen Royal Sisters Doll (2-pack)Amazon: up to $40.00 from $38.75, rank down to 132 from 1kWalmart: $29.97Target: down to $22.99 from $39.99 (stack with red card 5% discount)TRU: $39.99Kmart: $34.99Fred Meyer (Pacific NW): $22.50eBay: up to $89.99 active
2014 Holiday Toy Guide – ALL Report 2
eBay DATAAverage Price # Listings Sell Through Rate
$38.56 20 15.00%
24. Disney Frozen Snow Glow ElsaAmazon: up to $68.95 from $49.71, rank 81Walmart: $28.88 out of stockTarget: $29.99TRU: down to $34.99 from previous $39.99Kmart: $34.99eBay: up to $279.79 active eBay DATA
Average Price # Listings Sell Through Rate
$39.78 393 25.45%
25. Disney Infinity: Marvel Super Heroes (2.0 Edition)Amazon: ~$74.96, rank 13 in video gamesWalmart: down to $54.99 from $74.96Target: $74.99TRU: $74.99Kmart: $74.99
26. Disney Mickey Mouse Non Stick Electric Waffle Maker Red and BlackAmazon: down to $42.21 from $48.07, rank 25k in KitchenCVS: $21.00 (rumored)eBay: up to $49.99 active, no data for last week
27. Disney Princess – Cinderella Enchanted Waltz Grand PianoAmazon: $34.97 rank down to 318k from 347k (was 50k prior)Ross: $19.99eBay: up to $64.25 active, no data for last week
28. Disney Princess Kids Drum Set KitAmazon: down to $43.43 from $44.06, rank down to 58k from 168kWalgreens: $19.99 (rumored)eBay: up to $59.99 active, non data for last week
2014 Holiday Toy Guide – ALL Report 2
29. Disney Princess Palace Pets Magic Dance PumpkinAmazon : u p to $83. FBA from previous $49.97, rank 839Walmart : down to $49.97 out of stockTarget : down to $49.99TRU: unavailableKmart : $59.99eBay : up to $109 activeeBay DATA
Average Price # Listings Sell Through Rate
$55.41 16 31.25%
30. Disney Princess Shoe Boutique 31307Amazon: down to $19.99 from $32.02, rank 6kWalmart: $19.97 back in stockTarget: $19.99TRU: unavailableKmart: $22.49eBay: $59.40BIN active, no data for last week
31. Doc McStuffins Doctor's Bag, pinkAmazon: up to $34.89FBA from $29.47 rank up to 48k from 29kWalmart: $14.99 out of stock onlineTarget: down to $16.99 from $17.99TRU: up to $19.99 from previous $14.99Kmart: $14.99eBay: up to $96.75 activeeBay DATA
Average Price # Listings Sell Through Rate
$19.73 38 34.22%
32. Doc McStuffins Get Better Talking MobileAmazon: NONE on this listing, rank 2kWalmart: $44.97 out of stock onlineTarget: $44.99TRU: $44.99
2014 Holiday Toy Guide – ALL Report 2
Kmart: down to $44.96 from $49.99eBay: up to $149.99 activeeBay DATA
Average Price # Listings Sell Through Rate
$55.96 60 23.34%
33. Doc McStuffins Sleepy Time Lambie – Kmart exclusiveAmazon : up to $40.46 from previous $29.99, rank up to 204k from 45kTarget: unavailableWalmart: unavailableTRU: unavailableKmart : $24.99eBay: up to $49.99 active, no data for previous week
34. Doc McStuffins Stuffy's Bag Set (blue)Amazon: $19.99, rank 3kWalmart: $19.99 out of stockTarget: unavailable TRU: $19.99Kmart: $19.99eBay: up to $75.97 active, no data for previous week
35. DohVinci Style & Store Vanity Design KitAmazon : down to $15.97 from $17.99, rank 860Target : $17.99Walmart : $15.97 back in stock onlineTRU : $15.99Kmart : down to $15.39 from $19.79eBay : up to $64.08 activeeBay DATA
Average Price # Listings Sell Through Rate
$15.99 4 25.00%
36. Ever After High Thronecoming DollsAmazon : down to $19.99 from $22.99, rank ~2kTarget : $21.99Walmart : $19.99TRU : b ack up to $24.99 from $19.99Kmart : $24.99
2014 Holiday Toy Guide – ALL Report 2
37. Fisher-Price Little People City Skyway Playset Amazon: up to $74.99FBA from $29.97 rank down to 162 from 23kTarget: $29.99Walmart: $29.97Toys R Us: down to $29.99Kmart: $34.99eBay: Up to $61.98 active, no data for previous week
38. Frozen 69127 Disney Karaoke with ScreenAmazon: up to $170 FBA from $110.99MF – no FBA sellers, rank down to 2k from 17kWalmart: $89.96Target: unavailable TRU: unavailable Kmart: $94.99eBay: up to $199.99 active, no data for sales in previous week
39. FurReal Friends My Bouncin' Lion - Target exclusiveAmazon: $50.44 FBA, rank 45kTarget: $29.99eBay: $29.99 active, no data of sales in previous week
40. FurReal Friends Get Up & GoGo My Walkin' Pup PetAmazon: $49.00, rank 262Target: down to $39.00 from $49.00Walmart: down to $39.88 from $49.00Toys R Us: $49.99Kmart: down to $51.99 from $54.99eBay: up to $158.47 active, no data of sales in previous week
41. Furreal Friends Newborn PenguinAmazon: up to $75.77FBA from previous $65.78 + Shipping MF, No FBA, rank down to 108k from 200kWalmart: $15 – not listed online, heard it was $15 in store Target: unavailable TRU: unavailable
2014 Holiday Toy Guide – ALL Report 2
Kmart: unavailable NOTE: BOLO in stores that carry discontinued toys for this one
eBay: up to $89.23 active, no data of sales in previous week
42. Go! Go! Smart Animals Zoo Explorers PlaysetAmazon: $29.72, rank down to 372Target : $34.99Walmart: $29.72Toys R Us: down to $34.99 from previous $39.99Kmart: up to $31.99 from $29.99eBay: up to $168.32 active, no data for previous week
43.Hot Wheels Street Hawk Remote-Control Flying Car, Orange/BlueAmazon : $49.92, rank down to 152 from 484Walmart : $49.92Target : $49.99TRU : $49.99Kmart : u p to $69.99 from $49.99eBay: up to $114.88 activeeBay Data:
Average Price # Listings Sell Through Rate
$57.55 13 53.85%
44.Hot Wheels Super Loop Chase Race Track SetAmazon: $34.00, rank 3k Target: down to $39.99 from previous $49.99eBay: up to $54.62 active, no data for previous week
45.Hot Wheels Track Builder Total Turbo Takeover Track SetAmazon : down to $26.10 from $34.86, rank 401Walmart : down to $33.00 from $34.86Target : unavailableTRU : down to $34.99 from $36.99Kmart : up to $39.99 from $36.99eBay: up to $119.29 activeeBay Data:
2014 Holiday Toy Guide – ALL Report 2
Average Price # Listings Sell Through Rate
$43.57 7 57.00%
46.Huffy Disney Frozen Preschool 3-wheel Kick ScooterAmazon: down to $59.25FBA $72.99 + 8.49 shipping MF, rank 1800 Sports/OutdoorsWalmart: unavailable Target: unavailable TRU: $39.99 in store pick up onlyKmart: up to $38.94 from $34.99ebay: Up to $99.95 active, no data for sales in previous week
47. Imaginext 2-in-1 Supernova Battle RoverAmazon: $99.99, rank down to 767 from 10kWalmart: $99.99Target: unavailable TRU: unavailable Kmart: $121.99eBay: Up to $102.71 active – no data for sales in previous week
48. It's My Biz – T-Shirt (and various)Amazon : up to $43.32 FBA from $24.32 + $9.95 shippingMF (no FBA), rank 21kTarget: unavailableWalmart: unavailable online – I saw in store but don't recall priceTRU : $24.99Kmart: unavailableeBay: up to $60.32 active, no data for sales in previous week
49. Kitty Surprise Maple – TRU exclusiveAmazon: up to $48.00 from $40.95, rank down to 6k from 30kTRU: up to $24.99 from $19.99 still out of stock onlineeBay: up to $89.90 activeeBay Data:
Average Price # Listings Sell Through Rate
$39.95 13 15.00%
2014 Holiday Toy Guide – ALL Report 2
50. Laugh & Learn Smart Stages ChairAmazon : up to $44.99FBA from $28.48, rank 68Target : $28.49Walmart : $28.49TRU : $34.99Kmart : $35.54eBay: up to $79.99 activeeBay Data:
Average Price # Listings Sell Through Rate
$35.15 42 66.00%