html5
DESCRIPTION
This is from 2011, but it still seems to be relevant so I am uploading itTRANSCRIPT
HTML5
A Non-Developmental Look at The Future of Web Development (and the impact on marketing, business and everything else)
Who I am
Adam BroitmanPartner and RingleaderCirc.ushttp://[email protected]@adambroitmanwww.adambroitman.com
We make fun and useful interactive stuff
I am not a web developer
My goal is to make you care
Standards
Imagine a World Without Standards
What If We All Spoke The Same Language?
Standards Equal Innovation
Should Marketers Should Care About Web Standards?
1. Standards Are Safe
2. Your Consumers Are Already Familiar With Standards
3. Web Standards Can Save You Money
4. Web Standard Content is Easier To Find By The Google (and other search engines)
Why Are We Having This Conversation Now?
9.2%
63.5%Broadband Growth
2001-2009
31.5%YoY growth, total video streams 2010-11
14,547,673,000total streams
Property Total Streams Time On Site
YouTube 8.4 billion 2:23
Hulu 8.1MM 5:35
Netflix 2.1MM 11:08
The Way We Use The Internet Has Changed
The App Will Not Save Us
We Need Standards, Not Thousands of App Stores
“Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semi-closed platforms that use the Internet for transport but not the browser for display”
-Anderson
The Future of The Web?
Or History Repeated?
20%Percent of people using a free app after one day
5%Percent of people using a free app after 30 days
HTML5 is the New...HTML
Important Elements of the New Standard
• The Canvas• Geolocation• Audio and Video• Local Storage• Drag and Drop• Forms• Input Types• New Semantics
The Canvas
Canvas Drawing
Simple Canvas Games
Getting Crazy With The Canvas
I would sure love to watch some video!
Video and Audio
Codec
Not Perfect, Yet
HTML 5 Page Content Sync
HTML5 Time Sync
HTML5 Video Plus Canvas
HTML5 3D Video
Semantics
Local Storage
Early Attempts Were Done Via Cookies
Geolocation API
Geolocation Access
But Will It Work With My Browser
Extreme HTML5
HTML5 is Alive
Is the browser the window to the future?
The Tent is Now Closed
