htt702_nadrul syahida_2009626448

8/9/2019 HTT702_Nadrul Syahida_2009626448

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NADRUL SYAHIDA MOHD ROSLAN2009626448

BY :


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The event planning process


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STRATEGIC PLANNING PROCESS

(a) Establishment of event purpose, vision and

mission statements

PURPOSE ;provide sufficient direction and focus

For event that are more complex and involve manystakeholders, such as large public events, it can be beneficialto reflect more deeply on the event purpose.

VISION ;

According to Thompson (1997), vision usually describe what theevents seek to become and to achieve in long term future

Those who are involved with the event should understood thevision.Example;Event : Sydney Gay and Lesbian Mardi GrasVision : Achieve equality and social acceptance


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(b) Development of event goals and objectives

GOALis a general statement which provide event direction and focus.are useful when the event is complex and involves many stakeholders.

provide direction to those who engaged in Event organizationExample;Event : Greek Orthodox Folk Dance FestivalGoals : To bring people together in Orthodox Christian FellowshipObjective : Achieve highest participation for this event

OBJECTIVEis more detail compared a goal and it will help event manager in evaluateevent progress, despitefully make sure there are in line with event goal.used to quantify progress toward events goals and as such set performancebenchmarks by allowed them to assess what aspects of their planning havesucceeded or failed.


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Cont..

There are 5 criteria that can be applied toestablishment of the objective by the acronymSMART, which refer to the fact that objectivesshould be :

Specific

Measurable

Agreeable

Realistic

Time specific


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(c) Conduct of situation analysis

SWOT analysis

Strenghth & Weaknesses : Events internal

factor. Ex; Examine PEST analysis, access thequality of event, event reputation, the size ofevent

Opportunities & Threats : Externalenvironment and have potential to impact onevents. Ex.; Event programming, target market,when to do the event


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(d) Identification of strategy options

Growth Strategy

Make the events bigger than previous event in case ofsimilar event. But getting criticism when the quality ofevent was decrease by increasing the number of eventsize / component

However growth strategy may be appropriate ifhistorical data suggest there is a growing demand for thetyped of event planned, or getting increase of revenue

Consolidation or Stability StrategyIn certain condition it may appropriate to adoptconsolidation strategy that is maintaining a number ofevent attendance at a given level

High demand has greater pricing freedom.


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Cont..

Retrenchment strategy

By looking at environmental condition it maysuggest that suitable strategy is to reduce thescale of event BUT add value to its existing

componentsEx; exhibition may remove a seminar programand focus for the core aspect of the exhibition

Combination Strategy

Includes more than one element by usingcombination of two strategy in one event

Such as adopted consolidation and growth

strategy in one event


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(e) Evaluation and selection of a strategy

Criteria of evaluation and selection strategy;

Appropriateness / SuitabilityStrategies selected should complement each other and beconsistent with the environment, resources and values of the eventorganization.

Acceptability / Desirability

Strategies should be capable of achieving events objectives byfocus on looking at environment condition and not to overlook thepotential risks involved in the strategy

Feasibility

The proposed strategy should be feasible by consider theavailability of resources (ex. Human resource, finance)

Also meet key success factor (ex. Quality of event, level of service)


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(f) Development of operational plans

Operational plans are needed in achieving objective which haveset and implement the selecting strategy.

Should be flexible in order to facing any changes.

(g) Control System

Is important in make sure that event progress in line with goaland objective which have set for the event.

If facing any problem during event progress, immediate action

should be taken to solve a problem.


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The mechanisms (financial planning, control and budgetary issues, venue-

finding, logistics and ambience, risk management, licensing, health and

safety, insurance requirements) for ensuring the effectiveness of the planning

process

Financial planning

is the development and use of budgets, proper costing and pricing

strategies, standard accounting practices, and asset and cash flow

management to achieve the financial goals of the event enterprise

Control & budgetary issues

To determine the event budget find out what will be the cost for producing

and marketing & also the production cost, create a list of logistics used in

the event and then sum up there hiring/usage cost.

Venue finding

Logistics

includes the analysis, sequencing, and supervision of the tasks and

providers necessary for the move-in, installation, maintenance,

disassembly, and move-out activities associated with the event project.


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Risk management

The Risk domain deals with the protective obligations, opportunities, and

legalities traditionally associated with any enterprise, including an event

project ranging from regulatory authorities to discriminating event

consumersLicencing

Ensure to apply for such permits well in advance; the machinery of

government approvals is cragged and may require a bit of grease in the

form of frequent follow-up contact, volunteering for civic activity or

arriving at a compromise about a particular detail of the plan.Health & safety

involves the establishment and implementation of fire and life safety,

occupational safety, and crowd control policies and procedures that ensure

the health and welfare of all individuals involved in or in attendance at the

event project.Insurance

deals with ascertaining liability exposures and contractual requirements,

sourcing suitable providers, and acquiring the proper insurance policies in

order to maintain suitable loss prevention coverage and risk financing for

the event project.


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Thank you

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