BOOK A THERAPYAPPOINTMENTAG’s lineup of therapyproducts will put you in the right state of mind

JULY–AUGUST 2010Canadian version

Elle, InStyle and Oprah O My! Look who’s talking about us.

Why we pass on the salt.

EDITORS’ NOTE

Pass the salt — to the other guys.For AG, it’s not just what’s in our products that’s important.

It’s what’s not in them.

For so many of our competitors, salt is a major ingredient in

their shampoos. It’s a cheap product thickener, provides tons

of lather and gives a false sense of clean. But what many people

don’t know is salt dries and damages hair faster than you can

reach for the conditioner.

When my wife Lotte and I started AG we vowed to use

only the highest quality ingredients and botanicals available,

not salt. Twenty-one years later, we’ve stayed true to our

promise — a promise we stand by every day. How do we

know it? Simple — we manufacture our products ourselves,

and we maintain only the highest quality control standards.

We also use innovative ingredients — such as our exclusive

CARE Complex found in our Colour Care category or our

C3 Complex found in our Curl category.

It’s these high standards and unique ingredients which have

earned us countless accolades by those in the know. Beauty

editors from around the globe have raved about our products.

And when their readers put our products to the test, we’ve

come out on top again and again, winning countless coveted

beauty awards.

So while many of our competitors reach for salt, we reach

for only the best ingredients to ensure you Use.Love.Repeat.

John Davis

CEO and Co-FounderAG Hair Cosmetics

WE’RE PETA APPROVED.

None of our products are tested on animals. That’s why we’ve earned the respected

People for the Ethical Treatment of Animals’ seal of approval. You can find the bunny

proudly displayed on our products.

OUR PRODUCTS ARE COLOUR SAFE.

While we might have a whole category formulated specifically for colour-treated hair,

all our products are colour safe. That’s right, you can get rid of that dandruff or banish

the build-up and keep your fresh highlights where they should be.

FORGET THE PARABENS.

That’s right — all our products are paraben-free. While there’s a lot of misinformation

about parabens in the media and marketplace, one thing’s for sure, our customers

regularly ask for paraben-free products. And, rest-assured — we’ve delivered.

AG IS SALT FREE.

AG shampoos aren’t thickened with sodium chloride, or common table salt, which

dries the hair and scalp. Our products are naturally thicker because we use less water.

100% GUARANTEED.

How can we be so sure you’ll use and love our products? Well, we guarantee it.

No questions asked.

Why to love us.Sure, our products just work. They do what they say they’re going to do. But here’s why thousands of people call themselves AG followers. Why hundreds of beautyeditors rave about our products. And why Hollywood’s head-turners can’t get enough.

Who else loves us? How about the thousands of Elle

Magazine testers. In blind testing,

Elle readers smelled, tried, lathered

and sprayed our products and gave

their seal of approval to four of our

top sellers — tech two, ultramoist,

ultradynamics and split end spa.

NOPARABENS

4

LAUNCHING JULY 2010

tech two protein-enriched

shampoo

conditioner light protein-enriched

conditioner

re:new clarifying shampoo

peppermint wash invigorating shampoo

control anti-dandruff

shampoo

stimulating balm invigoratingconditioner

conditioner deep reconstructing

treatment

Make time for some therapy.Who doesn’t need a little therapy now and again? Extreme damage? Excess oil? Dry, flaking scalp? Help is available and it’s found in AG’s specificallyformulated Therapy category.

tech two protein-enriched shampooTwice the protein, twice the compliments.

conditioner light protein-enriched conditionerLight on the hair, heavy on the impact. A low pH formula closes the cuticle and locks in amino acids and moisturizers.

re:new clarifying shampooClean things up and get rid of the build-up getting you down. Restore, refresh and re:new.

peppermint wash invigorating shampooAwaken your senses with cooling menthol.

control anti-dandruff shampooThe most powerful anti-dandruff shampoo available without a prescription.

stimulating balm invigorating conditionerExperience this tingling, fresh formula that instantly relieves dry, itchy scalp while conditioning your hair.

conditioner deep reconstructing treatmentGo deep and restore protein, moisture, strength and shine to hair.

Get the look.He creates the cover looks you love.

So what does AG’s Artistic Director

Jami Symons have to say about the

product that brought this model’s

hair to life?

“Tech two has been a staple for

my chemically-challenged clients

for years. Ever since I started

using AG 20 years ago, it has

been part of my clients’ everyday

regimen and it keeps my colour and technical

clients happy because of the condition and

moisture it gives to their hair.”

HOW TO USE

Massage into hair. Rinse

and repeat as necessary.

WHY TO LOVE

There’s a reason it’s been

our top shampoo for decades.

Twice the protein, twice the love.

This staple shampoo instantly

restores shine and elasticity to

hair damaged by technical

services and over-processing.

Visit aghaircosmetics.com

to learn more.

“Great for chemically-treated or dry hair — really adds moisture and improves elasticity. Smells great!”

Gretchen Heber, co-founder, naturallycurly.com

What are people saying about tech two?

Jami SymonsAG Artistic Director

tech two protein-enriched

shampoo

LOOK WHO’S TALKING ABOUT tech two

“Nothing else makes my hair feel as good.”

Cindy Keery, stylist, Tangles Hair Salon in Chilliwack, BC

Check out where we’ve been.Sure — we can tell you countless beauty editors and readers are raving about us, but it’s another thing to see it. Here’s just some of the glossy pages we’ve graced.

Visit aghaircosmetics.com to see more.

CURL

re:coil curl activating shampoo237 mL/8 oz $20.00 $12.001 Litre/33.8 oz $48.00 $28.80

re:coil curl activating conditioner178 mL/6 oz $20.00 $12.001 Litre/33.8 oz $48.00 $28.80

re:coil curl activator178 mL/6 oz $20.00 $12.00335mL/12 oz $35.00 $21.00

details defining cream178 mL/6 oz $20.00 $12.00

*355mL/12oz $35.00 $21.00

liquid effects extra-firm styling lotion237 mL/8 oz $15.00 $9.00

*1 Litre/33.8 oz $40.00 $24.00

mousse gel extra-firm10 oz/284 g $22.00 $13.20

spray gel thermal setting spray237 mL/8 oz $16.00 $9.60

*1 Litre/33.8 oz $40.00 $24.00

VOLUME

thikk wash volumizing shampoo237 mL/8 oz $15.00 $9.001 Litre/33.8 oz $39.00 $23.40

thikk rinse volumizing conditioner178 mL/6 oz $15.00 $9.001 Litre/33.8 oz $44.00 $26.40

spray body soft hold volumizer237 mL/8 oz $15.00 $9.00

foam weightless volumizer150 mL/5 oz $20.00 $12.00

plastique extreme volumizer150 mL/5 oz $22.00 $13.20

*355mL/12oz $40.00 $24.00

bigwigg root volumizer10 oz/284 g $22.00 $13.20

COLOUR CARE

colour savour sulfate-free shampoo237 mL/8 oz $20.00 $12.001 Litre/33.8 oz $48.00 $28.80

colour savourcolour protection conditioner178 mL/6 oz $20.00 $12.001 Litre/33.8 oz $48.00 $28.80

sterling silver toning shampoo237 mL/8 oz $15.00 $9.001 Litre/33.8 oz $39.00 $23.40

sterling silver toning conditioner178 mL/6 oz $15.00 $9.001 Litre/33.8 oz $44.00 $26.40

split end spa repair serum50 mL/1.69 oz $24.00 $14.40150 mL/5 oz $48.00 $28.80

insulate flat iron spray237 mL/8 oz $19.00 $11.40

spray fixx colour protection hair spray237 mL/8 oz $16.00 $9.60

*1 Litre/33.8 oz $40.00 $24.00

THERAPY

tech two protein-enriched shampoo237 mL/8 oz $13.00 $7.801 Litre/33.8 oz $34.00 $20.404 Litre/135.2 oz $56.00

conditioner lightprotein-enriched conditioner178 mL/6 oz $14.00 $8.401 Litre/33.8 oz $38.00 $22.804 Litre/135.2 oz $62.00

re:new clarifying shampoo237 mL/8 oz $13.00 $7.801 Litre/33.8 oz $34.00 $20.404 Litre/135.2 oz $56.00

conditioner deepreconstructing treatment178 mL/6 oz $19.00 $11.401 Litre/33.8 oz $47.00 $28.20

peppermint washinvigorating shampoo237 mL/8 oz $13.00 $7.801 Litre/33.8 oz $34.00 $20.40

stimulating balminvigorating conditioner178 mL/6 oz $14.00 $8.401 Litre/33.8 oz $38.00 $22.80

control anti-dandruff shampoo237 mL/8 oz $15.00 $9.001 Litre/33.8 oz $39.00 $23.40

STYLE

waxx gloss pomade90 mL/3 oz $20.00 $12.00

infrastructure structurizing pomade90 mL/3 oz $20.00 $12.00

stucco matte paste90 mL/3 oz $20.00 $12.00

welding paste extreme-hold90 mL/3 oz $20.00 $12.00

dv8 texture spray150 mL/5 oz $22.00 $13.20

styling jel firm hold178 mL/6 oz $13.00 $7.80

*1 Litre/33.8 oz $40.00 $24.00

hard jel extra-firm hold178 mL/6 oz $13.00 $7.80

*1 Litre/33.8 oz $40.00 $24.00

ultradynamics extra-firm spray10 oz/285 g $21.00 $12.60

aerodynamics lightweight spray10 oz /284 g $21.00 $12.60

fastFWD>> dry shampoo3 oz/86 g $22.00 $13.20

MOISTURE & SHINE

xtramoist moisturizing shampoo237 mL/8 oz $15.00 $9.001 Litre/33.8 oz $39.00 $23.404 Litre/135.2 oz $66.00

ultramoist moisturizing conditioner178 mL/6 oz $15.00 $9.001 Litre/33.8 oz $44.00 $26.404 Litre/135.2 oz $72.00

tech one lightweight shampoo237 mL/8 oz $13.00 $7.801 Litre/33.8 oz $34.00 $20.40

fast food leave on condition178 mL/6 oz $16.00 $9.601 Litre/33.8 oz $44.00 $26.40

conditioning mist detangling spray237 mL/8 oz $15.00 $9.00

*1 Litre/33.8 oz $40.00 $24.00

set it straight straightening lotion237 mL/8 oz $21.00 $12.60

liquid varnish smoothing polish90 mL/3 oz $20.00 $12.00

*355mL/12oz $52.00 $31.20

spray varnish high voltage shine90 mL/3 oz $20.00 $12.00

*355mL/12oz $52.00 $31.20

CANADA PRICE LIST 2010

*Limited availability aghaircosmetics.com

Litre of the pack.It’s our largest litre sale of the year. All shampoo and conditioner litres are 40% off retail / 35% salon savings

PROMOTIONAL OFFERS

Which way to the beach?BEAUTY AND THE BEACH BUNDLESChoose your regimen. Curl, colour care or volume?Choose your bag. Beige, burgundy or navy blue? It’s up to you.

July–August 2010Limited time offer

colour savour shampoo, colour savour conditioner, re:coil shampoo, re:coil conditionerRegular salon $28.80 Promo salon $18.72

sterling silver shampoo, thikk wash, xtramoist, controlRegular salon $23.40 Promo salon $15.21

sterling silver conditioner, thikk rinse, ultramoist, fast foodRegular salon $26.40 Promo salon $17.16

tech one, tech two, peppermint wash, re:newRegular salon $20.40 Promo salon $13.26

conditioner light, stimulating balmRegular salon $22.80 Promo salon $14.82

conditioner deepRegular salon $28.20 Promo salon $18.33

CURLre:coil shampoo 8oz

re:coil conditioner 6oz

re:coil curl activator 6oz

spray gel 8oz

liquid effects 8oz

Salon cost $55.00Salon value $84.60

VOLUMEthikk wash 8oz

thikk rinse 6oz

foam 5oz

spray body 8oz

plastique 5oz

Salon cost $55.00Salon value $82.20

COLOUR CAREsterling silver shampoo 8oz

sterling silver conditioner 6oz

split end spa 1.69oz

insulate 8oz

spray fixx 8oz

Salon cost $55.00Salon value $83.40