ANNUAL REPORT

2009 - 2010

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Sport BC believes everyone is an athlete – whatever their sport, whatever their level. Our passion for sport is a passion for building strong, healthy communities by giving everyone in BC the opportunity to be the athletes they are. We are the engine driving amateur sport in BC, inspiring participation and supporting its activation through the 65 Provincial Sport

Organizations who bring sport to life in BC.

Our vision is quite simple. As we begin to navigate this post-Olympic sport landscape in British Columbia, we continue toward our goal of providing opportunities for everyone to discover their inner athlete and find their sport.

SPORT FOR ALL SORTS

Sport strengthens the social bonds between people and the communities they live in. Studies have shown “sport participation can improve social skills and reduce loneliness by fostering family and community networks” 1 and many participants see sport as an important vehicle for socializing beyond the immediate family.

While sport assists the development of community networks, it also stimulates economic growth by reducing direct and indirect health care costs and encouraging tourism through sport specific travel. Additionally, sport participation is shown to develop engaged, well adjusted young people possessing a positive self-image, a sense of accountability, and a comprehension of shared values and objectives; all important life skills.

And yet, while beginning sport participation at a young age helps youth develop positive character traits and skills, it’s never too late to experience the power of sport. Take Olga Kotelko for example, a 91-year old who began competing in athletics at age 77.

Olga is the perfect example of why sport matters. It’s not only about scoring the game winning goal or placing first at every meet. It’s about setting and achieving goals and reaching your personal best. It’s about the happy, healthy life you lead with sport.

OLGA KOTELKO“Being active, competing, training, exercising, as well as choosing food sensibly, traveling, and making new friends have added to and made my life wholesome.”

At 90+, Olga has: • Won 5 BC Senior Games Events • Won 4 Canadian Masters Track and Field Championships • Won 11 World Masters Track and Field events • Set 11 Canadian and 8 World records • Ranked first in the Province of BC, Canada, and the world • Won Sport BC’s 2010 Master Athlete of the Year Award

Master Athlete of the Year, Olga Kotelko,

at Sport BC’s 44th Annual Athlete of the Year AwardsPhoto credit: Dee Lippingwell

1Conference Board of Canada (2005). Strengthening Canada: The Socio-Economic Benefits of Sport Participation in Canada. P. 27

Sport BC does not exist without:

WHAT’S YOUR SPORT?

65 Provincial Sport Organizations

80 Member Organizations

650,000 amateur sport participants

650,000 amateur sport volunteers

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MESSAGE FROM THE CHAIR

This past year has been a year of incredible focus on Sport in BC. Our sport community had the honour of hosting the 2010 Olympic and Paralympic Winter Games, and this event permeated not only the entire province, but much of Sport BC’s business over the last 12 months. There is no doubt that these games demonstrated how central sport is to almost every British Columbian, and many people were surprised by how caught up they were in the competition, celebration, volunteering, and successes of our “Team Canada”.

Sport BC continues to work hard to take a leadership role in the sector, and, collaboratively with our partners we have been successful in starting the post Olympic era with some increased stable funding for sport. The Sport Alliance process is moving to the next phase with a direct invitation from the Minister of Sport for the major sport partner boards to meet together, asking us as a sector to determine how we might benefit most from Olympic legacies.

We continue to promote the structural reforms that will allow sport programs to serve more British Columbians at all levels of participation. We continue to emphasize that Provincial Sport Organizations, our members, are central to this effort.

In 2009, we welcomed new board members: Irene Schell, Twyla Ryan and Doramy Ehling, with Robert Romanko returning. This was a healthy turn over, and allowed the Board to benefit from their wide ranging expertise and new perspectives.

My thanks to Ian Gregory, who has been an invaluable asset to the board and who has now served the maximum 8 year term on our Board. He is an inspirational example of volunteer service to our cause, and will be missed. Our CEO for the past three years, Paul Varian is moving on and is fortunate to be returning to the rewards of running a sport club with direct impact on the lives of young athletes. Paul has been an outstanding servant of your Board, and leader of your staff at Sport BC. I would also like to thank the staff of Sport BC for exemplifying the very best qualities of sport leadership, teamwork, passion, dedication and perseverance. Their commitment to implementing our strategic goals is helping improve the lives of the hundreds of thousands of British Columbians involved in amateur sport.

I have personally benefitted from a much greater engagement with the PSO members and other members through the opportunities we have created for board to board contact this past year. I will continue to promote this direct membership input and involvement to ensure as we move ahead in the next year, it is in the direction you determine.

Thank you for your continued membership, and support of sport.

L. John AlexanderChair, Board of DirectorsSport BC

MESSAGE FROM THE TEAM

Finally, after years of careful planning, anticipation and excitement, the Vancouver 2010 Olympic and Paralympic Winter Games arrived in British Columbia and our home was the focus of the world for six magical weeks. What an inspirational time this was! Through Vancouver 2010, we saw an undeniable example of how sport matters to people in British Columbia. How it can unify us like nothing else can, and be a powerful agent to drive healthy living, social inclusion and community development through inspiration and fun.

At Sport BC, we believe we have to follow through on the opportunities the Games created and get everyone involved in sport. Whether it’s participating in recreational sport, volunteering as a coach or official, or training to be the next Denny Morrison or Maëlle Ricker - everyone is an athlete! And this is a message Sport BC will be clearly bringing forward in this post-Olympic period.

Of course, outside the excitement and glamour of the Olympics, the business of day-to-day amateur sport in BC continued. And with the rapid deterioration in economic conditions through 2009, the sector (like all others in our economy) had to react quickly to the new fiscal paradigm we were all presented with. During these challenging times, Sport BC provided support for its members in a variety of ways, to help them manage with the volatility and uncertainty they were presented with. But importantly, in spite of the difficulties, collaborative partnerships strengthened and the sector remained united.

Then crucially, the provincial government renewed its commitment to amateur sport in BC, with the announcement of a new $60m Sport and Arts Legacy Fund in Budget 2010. I would like to thank the Minister for Healthy Living and Sport, Ida Chong, and her committed, hardworking team at the Ministry of Healthy Living & Sport for the leadership they have shown in securing this important new funding.

Sport BC has also continued to develop KidSport in BC. The program is now well-placed to expand in the post-Olympic period and help bring the gift of sport to every child, regardless of their financial predicaments – a powerful legacy to the Games indeed!

Finally, I must acknowledge and thank the inspiring efforts of so many who help make amateur sport in this Province work. My thanks to our committed government and sport partners, in particular the Province of BC, Canadian Sport Centre Pacific and BC Games, with whom we continue to deepen ties. And my thanks to 2010 Legacies Now, who have worked tirelessly over the past six years in the build-up to the Olympics laying foundations for forthcoming Olympic legacy. Sport BC wishes the organization well as it pursues its new mandate driving capacity in not-for-profit organizations in the field of social innovation.

My thanks to our committed corporate partners in particular FIRSTAR, BC Ferries, EnCana, Telus and our many corporate affinity partners. And thanks to both the Board of Directors and staff at Sport BC. They are committed believers in sport and show it every day in their efforts for the organization.

And finally, my heartfelt thanks to the thousands of personnel – staff and volunteers alike – who deliver the gift of sport to hundreds of thousands of people every day across our Province through our Provincial Sport Organization members. That the sector can deliver so much with limited resources is an incredible achievement and I thank all of you through your continued efforts and commitment.

Yours sincerely,

Rick ChristiaanseExecutive Vice-PresidentSport BC

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JOIN THE “MOVEMENT” MOVEMENT

A movement has been brewing in BC for some time now in anticipation of the Vancouver 2010 Olympic and Paralympic Games, and Sport BC has tried to harness that energy wherever possible. Whether we are providing opportunities for athletes to develop new skills that will stay with them forever, or celebrating athletes who have poured their hearts out for years for the love of the game, we have taken this renewed enthusiasm in sport and run with it.

Encouraging sport participation and development, contributing to the human legacy of the Games, and facilitating the evolution of a more sustainable sport sector are three keys to the foundation of our vision and are at the very core of Sport BC’s mission for the upcoming years.

These pillars hinge on getting people involved in sport, and keeping them as engaged contributors to the “movement” movement. With the momentum for sport and healthy living in this province, never has there been a better time to jump on board.

THE POWER OF SPORT

“The Sport BC Power of Sport Tour is a great opportunity for our youth to build skills in basketball and help them attain a better quality of life. The program helps our youth and parents begin to take the necessary steps that will assist them on their life long journey of healthy living.” – Daniel Cindric, Recreation Director for the Lil’wat Nation

Sport related expenses and access to proper infrastructure are two major barriers to sport participation many children in First Nations communities face. Research2 shows that creating low-cost programs and leagues, building and improving facilities, and supporting Aboriginal coaches are key methods for improving sport participation within First Nations communities.

With this in mind, Sport BC launched the First Nations Power of Sport Tour in partnership with KidSport, some of BC’s Provincial Sport Organizations, and other funding partners.

The project saw steady uptake through 2009 following a 2008 pilot project in Hazelton, BC. The youth basketball league set up in the community grew by 150% in one year, thanks to the initial development and training of coaches and community leaders.

The other stops on the Power of Sport Tour have yielded excellent initial participation numbers. Working with the Namgis in Alert Bay, Lil’wat Nation in Mount Currie, Tsleil-Waututh Nation in North Vancouver, Heiltsuk Nation in Bella Bella, and the urban aboriginal population in Vancouver’s downtown eastside, development clinics have reached almost 300 children and trained 80 community coaches

This program is only as strong as our partnerships with participating PSOs such as Basketball BC and Softball BC. Through their involvement, these communities now have the tools to see further growth in their community sport leagues over the next year and make healthy living and sport part of their lives forever.

JOIN THE “MOVEMENT” MOVEMENTJOIN THE “MOVEMENT” MOVEMENT

2Findlay and Kohen’s “Aboriginal Children’s Sport Participation in Canada” (2006)

Photo credit: Softball BC

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CONTINUING A STRONGPRESENCE

For the longest standing sport recognition event in Canada, Sport BC’s Athlete of the Year Awards doesn’t just rest on its laurels. With 2010 marking the end of a decade and the closing of the Olympic era in BC, the 44th annual award ceremony continued its evolution, featuring a few special guests, and three new awards to toast the occasion.

The ceremony doled out 20 awards, including two special awards presented to honour the achievements of BC’s Olympic and Paralympic athletes from the 2010 Games. Over 4,000 online votes were collected from the public to determine Maëlle Ricker and Lauren Woolstencroft as the winners, and they were recognized at the ceremony as the top BC Olympic and Paralympic athletes.

Twenty-two of BC’s Olympians and Paralympians were also on hand to pay tribute to VANOC CEO John Furlong, who was awarded the Sportsman of the Decade award by Sport BC for his extraordinary contributions to amateur sport over the past ten years.

Support from presenting sponsor TELUS and the seven other award category sponsors, as well as media partners TEAM 1040, Global TV, and The Vancouver Sun and The Province ensured this cornerstone celebration of BC sport continued its successful run.

This year’s other finalists –from High School athletes to Master athletes and all other athletes, coaches, teams, officials, and volunteers in between–represented 27 BC communities and 20 different sports, highlighting the depth of the sport sector throughout the province.

BUILDING THE HUMAN LEGACYJOIN THE “MOVEMENT” MOVEMENT

BUILDING THEHUMAN LEGACY

The new facilities from the 2010 Olympic and Paralympic Games will provide a tangible legacy of this time in BC sport history for years to come. Province-wide, however, there is a greater legacy to be shared - the people. The 25,000 who came forward as volunteers, or who stepped in to different clubs and leagues in their communities as a result of renewed inspiration are valuable resources with a passion to share.

Sport BC wants to take that one step further and help cultivate this human legacy to build the capacity for more within the sector. After all, we’re better when we’re all working together.

John Furlong accepts the Sport BC Sportsman of the Decade Award at the

44th Annual Athlete of the Year Awards presented by TELUS

Photo credit: Dee Lippingwell

Athlete with a Disability sponsored by Global Television Donovan Tildesley, Vancouver, Swimming

Coach of the Year sponsored by BCLCJozef Nagy, Vancouver, Swimming

High School Female AthleteJessica Barnett, North Vancouver, Multi-sports

High School Male AthleteJoseph Patko, Port Coquitlam, Football

College Athlete sponsored by InfigoLoren Lidin, Port Moody, Soccer

Junior Female Athlete sponsored by All-Sport Insurance Sue Kim, Langley, Golf

Junior Male Athlete sponsored by All-Sport InsuranceAndre Ho, Richmond, Table Tennis

Master Athlete sponsored by SBC InsuranceOlga Kotelko, West Vancouver, Athletics University Athlete sponsored by The ProvinceJacob Doerksen, Abbotsford, Basketball

Official of the Year sponsored by The Vancouver SunJohn Cull, Surrey, Athletics

Team of the Year sponsored by Team 1040Vernon Vipers, Vernon, Hockey

Senior Female Athlete sponsored by O2 WestAnnamay Pierse, Vancouver, Swimming

Senior Male Athlete sponsored by TELUSManuel Osborne-Paradis, Invermere, Alpine Skiing Community Champion sponsored by KidSportEmily Brydon, Fernie, Alpine Skiing

Best of BC sponsored by SPORT BCMitch Berger, North Delta, Football

Daryl Thompson AwardKC Emerson, Vancouver, Triathlon

Harry Jerome Comeback Award sponsored by Chef Claire Jim Armstrong, Richmond, Wheelchair Curling

2010 Olympian sponsored by City of VancouverMaëlle Ricker, Squamish, Snowboardcross

2010 Paralympian sponsored by Resort Municipality of WhistlerLauren Woolstencroft, North Vancouver, Para-Alpine Skiing

Sportsman of the Decade sponsored by SPORT BCJohn Furlong, Richmond

Sport BC’s 44th Annual Athlete of the Year Winners:

“I am a great fan of Sport BC, I have been all my life and the work that you’re doing is very important. I think you’re at a time now where something incredible has happened and it’s time to build on this and grow on it.” – John Furlong, VANOC CEO

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BRING SPORT TO LIFE

Many of the successes we have seen as a sector are due largely to the dedication and fortitude of a passionate group of people - administrators, coaches, officials. These sport volunteers make up the largest piece of Canada’s voluntary puzzle, accounting for 28% of volunteers nationwide. They are our most valuable resource, and because of this, we think it is important to support them and recognize the hours they spend, often behind the scenes, helping athletes pursue the sports they love.

Community Sport Hero AwardsSport BC’s Community Sport Hero Awards presented by EnCana has been celebrating longtime community volunteers since 2001. Thanks to a partnership with EnCana, where we were once only able to recognize 12 volunteers in two communities annually, we now have the opportunity to do much more. From April 2009-March 2010, the traveling awards ceremony visited 12 communities, heading as far north as Fort St. John and as far east as Trail, BC. Seventy-seven volunteers with eight or more years of service were nominated by their peers and honoured in their communities for their role in growing amateur sport both locally and provincially.

Presidents’ AwardsFounded in 1994, Sport BC’s annual Presidents’ Awards promote and celebrate the spirit of volunteerism by giving member organizations an opportunity to acknowledge and thank an individual who has demonstrated outstanding dedication and commitment to their organization. In 2010, 38 volunteers were recognized in front of family and friends at a ceremony preceding the 44th Annual Athlete of the Year Awards. The Honourable Ida Chong, BC’s Minister for Healthy Living and Sport, and Olympic Gold Medalist Denny Morrison were also on hand to pay tribute to the important efforts of the volunteers.

Walking the TalkNot only does sport support volunteers: we are volunteers. With the Olympic and Paralympic Games in our home province, BC’s sport sector took up the cause and joined the ‘blue jacket army’ as official volunteers. Sport BC staff, board, and members held a variety of positions, using our skills in event services, hospitality, press operations, and brand management to share in the success of Vancouver 2010 and bring new ideas and inspiration back to the world of BC amateur sport.

Denny Morrison and Honourable Ida Chong celebrate volunteers at the 16th Annual Presidents’ Awards

presented by Impact Canopies

BUILDING THE HUMAN LEGACY BUILDING THE HUMAN LEGACY

SUPPORT FOR SPORT

The sport sector in BC is unique, full of people with a myriad of skills and talents. To build on this strength and expand our capacity as a sector, Sport BC offers professional development opportunities for our members and other sport volunteers. Our goal in doing this is to develop human capital through education, focussing on leadership, finance, governance, communication, and strategic planning. This training will make us a stronger, unified collective.

In 2009-10, we offered 11 Professional Development, Q&A and Lunch N’ Learn workshops, as well as a Leadership Breakfast. The 220 who attended over 825 workshop hours built relevant skills around managing risk, pitching to the media, and surviving funding cuts.

Sport BC Forum: Developing SportIn January 2010, Sport BC presented a Forum on focused on growing the capacity of the sector. The day-long Forum brought key industry stakeholders together to answer questions and incite discussion about building greater sustainability into the BC sport sector, creating value for new investors, and strengthening sport in BC following the 2010 Olympic and Paralympic Winter Games.

Featuring a real world case study from Australia that examined the impact on the amateur sport system following the Sydney 2000 Olympic and Paralympic Summer Games, participants also heard perspectives from the incoming chair of the Vancouver Board of Trade, the chair of Vancouver Association of Fundraising Professionals, as well as representatives from the Vancouver Whitecaps, and some of BC’s Provincial Sport Organizations.

The calibre of presenters who shared their knowledge and passion for sport demonstrated the capacity for collaboration within the sport sector. The Forum was designed to prepare BC’s sport sector to act on the momentum created by the 2010 Games and create a ‘human legacy’ the people of BC will benefit from for years to come.

“This Pro-D program is for any sized PSO. The information presented was incredibly useful. It was well worth my time as an Executive Director and I’ll be strongly encouraging our Board Chair to attend the next session.” – Kim McKnight, Executive Director, BC Water Ski Wakeboard Association

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INVESTMENT IN SPORT

A SUSTAINABLESOLUTION

Sustainability is the buzz word of the past few years and it’s no surprise why - with the recent economic situation, finding a way to persevere is crucial. The past year has been tough on people in all sectors, but we are sport - a world in which perseverance is inherent and challenge is embraced.

Sport BC is ready with programs, workshops, and strategies to help amateur sport adapt. For all of us, the most important thing continues to be the endurance and growth of sport in this province.

Now, as we come through the otherside of the economic downturn, we are focussed on collaboration - with industry, with government, and with each other.

With strategies in place and plans on the horizon, sustainability is in our sights.

Investment in SportSport BC is not only a driver of sport participation, we are also an investor. Our business model was developed with sustainability in mind. That is why we established diverse revenue streams, which give us the capacity to re-invest our revenues back into the sport sector and the programs we run.

Business ventures, such as All Sport Insurance and SBC Insurance, provide alternate revenue and ensure Sport BC is not entirely reliant on any one funding source. The development and maintenance of corporate partnerships equates to another sigificant piece of Sport BC’s revenue. Partners like FIRSTAR, TELUS, EnCana, and BC Ferries enable us to offer programs like Community Sport Hero and the Sporting Life on the Coast program which directly benefits the people of BC.

National Sport Trust FundTo enable clubs to diversify their revenue streams and improve the delivery of amateur sport in BC, members of Sport BC and their clubs are able to establish projects within the National Sport Trust Fund allowing them to solicit donations for which the NSTF is able to issue charitable tax receipts. Sport BC assumes a leadership role in the Canadian Council of Provincial and Territorial Sport Federations and continues to manage the BC chapter of the NSTF, which brings in approximately 50% of all donations nationwide and over $1.7 million in 2009-10, proving British Columbians have no trouble getting behind the cause of sport.

A SUSTAINABLE SOLUTION A SUSTAINABLE SOLUTION

“With access to the National Sport Trust fund, our ‘Developing Champions’ program has flourished over the past few years. This program has allowed us to help youth in our community realize their Olympic-sized dreams of competing on the slopes of Whistler and beyond.” – Nigel Loring, ED Whistler Mountain Ski Club

2009-10 Revenue 2009-10 Expense

Revenue totals: 4,609,000.00Expense totals: 4,719,000.00

Equity Earnings$339,000

Provincial Funding$1,033,000

KidSport™ BC$768,000

KidSport™ BC$813,000

Events & Projects $278,000

Program Commitments $1,685,000

Events & Projects $129,000

Insurance Operations& Corporate Support$1,095,000

Business Ventures$666,000

Administrative Services$1,277,000

Admininstrative Services$1,107,000

Member Service Fees$138,000

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COME OUT AND PLAY GETTING THERE

Sport is about the team around you and Sport BC is no different - many of our programs are bolstered by our partnerships with organizations who truly understand the power of sport. From corporations like TELUS, to our partnerships with government in the Province of British Columbia, we are continually growing our team to provide British Columbians with more opportunities to play. EnCana Corporation continues to have an impact on BC’s sport sector. 2009-10 marked their second year as presenting sponsor of the Community Sport Hero Awards. They also contributed the means for the creation of two new KidSport community chapters in Northern BC, expanding the program to encompass more areas of British Columbia.

With over 3,000 amateur sport events hosted in British Columbia each year, BC’s teams and athletes are constantly on the move. Through our longstanding BC Ferries partnership, Sport BC continued the popular Sporting Life on the Coast program, providing ferry vouchers to sport teams traveling to or from provincial tournaments. Over 4,000 children and adults representing 40 sports and 200 different teams, clubs and organizations accessed the program in the past year, travelling from 56 communities throughout BC. Sport BC managed over $162,000 travel dollars, exceeding the previous mark set last year, and making 2009-10 the most successful year of the partnership to date.

To add to the travel programs and aid athletes in reaching their potential, Sport BC also welcomed Charter Bus Lines as a partner in October 2009. In the first six months of the partnership, teams traveling from Victoria to Kelowna and everywhere in between took advantage of discounted charter bus rates, representing a range of sports from football, hockey, rugby and soccer to athletics, swimming, figure skating and boxing.

“BC Ferries is proud of its association with Sport BC and the Sporting Life on the Coast program, which allows us to help kids who might not otherwise have the opportunity to participate in organized sports.”–David L. Hahn, President and CEO BC Ferries

A SUSTAINABLE SOLUTION A SUSTAINABLE SOLUTION

In 2009, the corporate partners involved in the affinity program provided significant cost reductions to the bottom line of the sport sector. PSOs directly reduced their bottom line expenses by $183,400 dollars and $214,400 dollars were saved by individual clubs and athletes for an average savings of $73 dollars for each athlete using the program.

Sport BC has invested significant staff time and resources into the travel affinity program in order to provide these savings for the PSO’s and their members. Collectively, the sport sector has merely scratched the surface of the ability and savings this could represent.

53 PSOs use at least one of the affinity program opportunities, taking advantage of the discounts and grants with corporate partners such as: BC Ferries, TELUS, Grand & Toy, AVIS, Charter Bus Lines and more. Through continued use by PSOs and their members, the sport sector will see exponential growth in savings, grants and cost reductions in all facets of the administration of sport.

2009-10 Affinity Travel Programs At-a-Glance

$397,800 dollars saved

53 PSO’s involved

250 clubs/associations positively affected

5,400 amateur athletes impacted

Nanaimo PeeWee hockey team enjoys a trip on the ferry courtesy of the Sporting Life on the Coast program.

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Sport BC created KidSport in 1993 as it became increasingly apparent too many youths were unable to experience the health, social and behavioural benefi ts of organized sport. Now, almost twenty years later, this desire to ensure all kids can play has spread from one initi al chapter in Whistler to over 175 in each province, licensed directly or indirectly by Sport BC.

Sports Skills Are Life SkillsIn 2009, KidSport BC was the recipient of the Briti sh Columbia Associati on of Broadcasters Humanitarian Award and in turn was presented with a 52-week adverti sing campaign with complimentary placement on all major television and radio stati ons across the province.

Through a partnership with DDB Canada, the “Sports Skills are Life Skills” campaign was created to raise the brand awareness level of KidSport among potenti al donors. The TV spots were lauded by local, nati onal, and internati onal media and won a 2010 Bessie Award for Canadian adverti sing. Kidsport.ca set a new traffi c record for eight consecuti ve weeks and new interest from volunteers, donors and potenti al corporate partners presented themselves at an increased level.

As an additi onal method of measuring the success of the campaign, a brand awareness survey was established and the results were compelling. Prior to the campaign, KidSport’s brand awareness level sat at a respectable 26% of Briti sh Columbians aware of the cause. Less than one year later, Provincial awareness level increased to 37% and was parti cularly strong within key potenti al donor demographics.

“KidSport is a great program and these are great spots – funny and right to the point.”–Nati onal Post

So ALL Kids Can PlayKidSport BC will always live by the mantra “So All Kids Can Play”. We, along with our partners across Canada, strive toward a goal of ensuring no child is turned away from sport for fi nancial reasons. As such, our conti nued focus is raising awareness for those in need, while developing partnerships with those individuals and organizati ons who share in our beliefs, including Loblaws, Teck, WestJet, Weston, CIBC Wood Gundy and RBC.

Our cause conti nues to resonate with the public, further demonstrated by the Province of BC’s commitment to increase fi nancial support in KidSport through the 2010 Sport and Art Legacy Fund for a minimum of the next three years. An additi onal fi ve Community Chapters are to begin funding in the coming twelve months, enabling our Provincial Chapter to conti nue to provide support for the areas of most need.

A SUSTAINABLE SOLUTION A SUSTAINABLE SOLUTION

100 Mile HouseAbbotsford Burnaby Campbell River CaribooComox Valley

Cowichan ValleyCranbrook

Dawson CreekFort NelsonGreater Vernon Kamloops Kelowna KitimatLake CountryLangleyMission

Nanaimo Nelson North Peace North Shore

Penticton

Port Alberni Prince GeorgeRichmond Ridge MeadowsSalmon Arm SquamishSummerlandSunshine Coast Surrey/White RockTerrace Tri-Cities Vancouver Victoria

West KelownaWhistlerWilliams Lake

KidSport Community Chapters in BC

Chapter DevelopmentOne of the inherent strengths of KidSport is the incredible level of local dedicati on displayed within our Community Chapters. At the conclusion of the last fi scal year, 28 communiti es leaders were volunteering their ti me to make sure local fi nancially disadvantaged youth could parti cipate in organized sport.

However, there were sti ll areas of need and, with the aid of partners like the Province of BC, EnCana and BC Ferries, we were able to open 12 additi onal chapters for a total of 40 Community Chapters prepared to provide local funding.

KidSport grants by sportIn 2009-10, young athletes applied

for KidSport grants to parti cipate

in 42 diff erent sports, from hockey

and soccer to hap ki do and

adapti ve skiing.

Other18%

Gymnasti cs 5%

Hockey25%

Soccer26%

Baseball7%

Football7%

Lacrosse3%

Bowling3%

Skati ng3%

Volleyball3%

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Operational expenses add up. That’s why we’re dedicated to developing innovative and cost-effective services for our members organizations. Our members benefit from reduced operating costs, as well as from the peace of mind knowing that a dedicated organization is available to help with various aspects of their operations.

Sport BC’s wide range of financial services removes hard operating costs from the sport sector while providing expertise and access to better financial information, which is paramount to a successful, more sustainable sector. Programs such as our payroll and benefits package service 350 people, who represent over 90 sport organizations province wide.

Building Community2009-10 was the second full year of the sport campus concept, and it continues to act as a hub for BC’s sport community. Of the 24 tenants located at the FIRSTAR Sport Campus, 15 are Provincial Sport Organizations, while other sport organizations such as KidSport Canada and Canadian Sport Centre Pacific also call our campus home.

The FIRSTAR Sport Campus, which sits adjacent to the BCIT Aerospace Technology building, limits duplication within the sector while taking advantage of strong economies of scale models with suppliers and service organizations. Current cost savings for the organizations at FIRSTAR Sport Campus include: telecommunications, official technology capital costs, printing, IT, and office overhead supplies. These services currently save the sport organizations on campus $400,000 dollars a year in hard overhead costs.

In 2009-10, Sport Campus BC was christened FIRSTAR Sport Campus and FIRSTAR Sports Inc. became one of two new tenants on the year. Sport BC also leased space to a major motion picture and one TV commercial, utilizing this diverse space to its full extent.

“As a medium sized PSO with only one full-time administrative employee, we have found the shared bookkeeping and payroll services offered by Sport BC to be incredibly valuable. Both services are reliable, flexible and highly cost effective and they save us significant time and money. By providing these member services, Sport BC is helping DSABC focus on our core business of providing exceptional services to our membership!” – Brian Forrester, Executive Director, Disabled Ski Association of BC

A SUSTAINABLE SOLUTION

A FOUNDATION FOR SPORT

ONE OF OUR OWNCanadian Olympic alpine skier Emily Brydon joined a dozen current and retired Olympians as ambassadors of KidSport for the 2010 Winter Olympic Games. For Brydon, who received a KidSport grant of her own as a young athlete, supporting KidSport has special meaning.

“KidSport gave me the opportunity to continue striving for success in the ski world,” said Brydon, who grew up in BC’s Kootenay region. “It allowed me to help my parents pay for the cost of sport and playing, and in turn is an important factor for being where I am today.”

“KidSport is incredibly important to the development of athletes and kids who are involved with sport at any level. Not only is the funding crucial to help offset the raising costs of sports but also it inspires kids to do and be more. When you are rewarded for your success it solidifies your own belief in your dreams and goals,” she added.

Brydon is one of over 55,000 athletes KidSport BC has supported since its inception.

Emily BrydonPhoto credit: ACA/ Pentaphoto

Olympic ActivationWith some of Canada’s best athletes performing in our backyard, we were honoured to have several carry the flag of KidSport alongside the Maple Leaf. These members of Team KidSport including locals Maëlle Ricker & Denny Morrison, reached the top of the podium six times all the while spreading the word about the values of KidSport. Thanks to the generosity of the Province of British Columbia and organizations like Wonder+, KidSport was also able to provide community chapters with tickets to various Olympic events, giving local KidSport grant recipients the opportunity to experience the 2010 Games firsthand and be inspired.

“I grew up in a family that loves sports, and have parents that went way out on a limb to provide me with as many opportunities as possible to get outside, be active, and push my limits. I’m very happy to be associated with KidSport as they help bridge the gap for those who don’t have the same opportunities I received when I was growing up.” –Maëlle Ricker, 2010 Olympic Gold Medalist, Snowboardcross

AT THE OLYMPIC GAMES

Maëlle Ricker

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FINANCIAL REPORTFINANCIAL SUMMARY

The following financial statements are an excerpt from the audited financial statements which were audited by KPMG of Vancouver. A full set of the audited statements is available upon request. The consolidated statements present a net deficit for the year ending March 31, 2010 of $104,975, compared to a net deficit of $191,330 in 2009. As a result of this deficit consolidated net assets declined to $795,469 in 2010 from $900,444 in 2009. As in previous years, Sport BC’s board of directors has internally restricted $400,000 of its consolidated net assets to ensure uninterrupted operations. Total revenues for the year were $4,609,495 (2009 - $4,248,723) representing an increase of 8% and accounted forby various fluctuations across operations. Insurance Operations and corporate support revenues, were $1,095,169 (2009 - $951,000) reflecting an increase of 16%. Despite a downturn in the economy, SBC Insurance performed better than anticipated accounting for the majority of the increase in revenues over the previous year. Although there was growth in administrative services revenue, built around our business services offerings, it was lower than anticipated due to the ongoing challenge of filling vacant space at the FIRSTAR Sport Campus. Member service fees increased for the second year in a row lead by the strength of the National Sport Trust Fundwhich once again showed tremendous value generating over $1.7 million in donations for amateur Sport in BC.Provincial funding revenues increased in the year to $1,033,605 (2009- $918,073). This increase is primarily due tofunding received to support Team BC ($243,515) and BC Sport Participation ($108,750). These increases were offsetby decreases in funding for other programs and operations in the amount of $236,733 partially due to onetimegrants received in the previous year. Provincial funding specifically for KidSport BC decreased $105,000 in the currentyear from $438,000 in 2009 to $333,000 in 2010. Expenditures related to our Administrative Services, which include operations of the FIRSTAR Sport Campus and ourBusiness Services, have decreased due to onetime costs incurred in the previous year related to the establishment ofthe FIRSTAR Sport Campus. Program Commitments expenditures have remained consistent with previous year withincrease accounted for solely by the one time funding received to support Team BC. Sport BC continues to maintain a strong working capital position (2010: $372,198; 2009: $513,964). Workingcapital has decreased as a result of an increase in deferred revenues. Late in the previous fiscal year Sport BC drew$353,049 on the term loan and as at March 31, 2010 the outstanding balance was $319,048. Sport BC incurred $10,955 in interest costs in the year, significantly below budgetary projections due to lower rates than anticipated. Sport BC remains committed to minimizing financing charges through an accelerated debt repayment program. Consistent with the previous year the operations of KidSport Canada, of which Sport BC is the sole member, have notbeen included in the consolidated financial statements. A summary of the financial statements of KidSport Canada isincluded in the notes to the financial statements.

Ian GregoryCA, Vice Chair, Finance & Audit

Consolidated Statement of Financial PositionAs at March 31, 2010, with comparative figures for 2009

2010 2009

AssetsCurrent assets: Cash and cash equivalents $ 1,221,162 $ 1,397,874 Accounts receivable 608,811 565,006 Due from KidSport™ Canada 80,937 66,049 Prepaid expenses 140,725 95,504 2,051,635 2,124,433 Investments in related parties 282,894 253,503 Capital assets 346,439 373,261 $ 2,680,968 $ 2,751,197

Liabilities and Net AssetsCurrent liabilities: Accounts payable and accrued liabilities $ 1,023,338 $ 1,169,637 Deferred revenue and contributions 322,966 75,718 Current portion of obligation under capital lease 14,085 14,085 Bank loan 319,048 351,029 1,679,437 1,610,469 Deferred tenant inducements 201,367 221,504 Obligation under capital lease 4,695 18,780 206,062 240,284Net assets: Invested in capital assets 8,611 (10,633) Internally restricted for KidSport™ - 26,218 Internally restricted for operating 400,000 400,000 Unrestricted 386,858 484,859 795,469 900,444 $ 2,680,968 $ 2,751,197

Approved on behalf of the Board:

______________________Director ______________________Director

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YOU NEED MORESPORT IN YOUR LIFE

L. John Alexander, ChairAjay Patel, Vice-ChairIan Gregory, Vice-Chair Finance & AuditRussell Anthony, Past-ChairPatrick Chénier, Director-At-LargeGeorge Heller, Director-At-LargeMark Jiles, Director-At-Large

Karen O’Neill, Director-At-LargeRobert Romanko, Director-At-LargeDoug Stoutley, Director-At-LargeDoramy Ehling, Director-At-LargeTwyla Ryan, Director-At-LargeIrene Schell, Director-At-Large

Voting MembersBritish Columbia Archery AssociationBritish Columbia Amateur Athletics AssociationBadminton BCBC Ball Hockey AssociationBC Amateur Baseball AssociationBasketball BCBiathlon BCBritish Columbia Blind Sports and Recreation AssociationBowls British ColumbiaBowling ProprietorsBoxing BC AssociationCanoe Racing BC dba Canoe/Kayak BCCricket BC (West Coast Cricket Organization)Curl BCCycling BCDanceSport BCBritish Columbia Deaf Sports FederationBritish Columbia Disc Sports SocietyBC DivingB.C. Fencing AssociationField Hockey BCFootball BCGolf British ColumbiaGymnastics BCBritish Columbia Rhythmic Sportive Gymnastics AssociationBritish Columbia Amateur Hockey AssociationHorse Council of BCJiu-Jitsu B.C. SocietyJudo BCKarate BCBritish Columbia Lacrosse AssociationLifesaving Society BC & YukonBritish Columbia Netball AssociationOrienteering Association of British ColumbiaBC Ringette AssociationRowing BCBritish Columbia Rugby UnionBritish Columbia Sailing AssociationBC School SportsSkate Canada BC/YT SectionBritish Columbia Speed Skating AssociationBC Alpine Ski Association

Cross Country (Ski) BCDisabled Skiers Association of B.C. British Columbia Freestyle Ski AssociationWaterski & Wakeboard British ColumbiaBritish Columbia Snowboard AssociationBC Soaring SocietyBritish Columbia Soccer AssociationBritish Columbia Amateur Softball AssociationSpecial Olympics BCSportAbility Cerebral Palsy Sports Association of B.C.Squash British ColumbiaSwim BCSynchronized Swimming Association British ColumbiaBC Table Tennis AssociationWTF British Columbia Taekwondo Federation Tennis BCTriathlon British ColumbiaVolleyball BCBritish Columbia Water Polo AssociationBC Weightlifting AssociationBC Wheelchair Sports AssociationBritish Columbia Wrestling Association

Associate MembersBC Games SocietyCanadian Sport Centre PacificCoaches Association of BCBC Colleges’ Athletics AssociationBC Disability Games SocietyVancouver Board of Parks & RecreationRichmond Board of Parks & RecreationproMOTION plusB.C. Summer Swimming AssociationTourism Vancouver

Affiliate MembersPremier’s Sport Awards ProgramTourism BurnabyTourism RichmondBC Athlete VoicePacific Institute for Sport Excellence

2009-2010 Sport BC Member Organizations

2009-2010 Board of Directors

FINANCIAL REPORT`

Consolidated Statement of OperationsYear ended March 31, 2010, with comparative figures for 2009

2010 2009

Revenues:Operations: Insurance operations and corporate support $ 1,095,169 $ 951,000 Administrative services 1,106,996 985,673 Member service fees 137,695 127,295 Events and projects 128,806 97,331 KidSport™ BC 767,833 796,296 3,236,499 2,957,595Provincial funding 1,033,605 918,073 4,270,104 3,875,668Equity earnings in Allsport Insurance Marketing Ltd. 339,391 373,055 4,609,495 4,248,723Expenses: Administrative services 1,277,406 1,495,327 Program commitments 1,685,065 1,516,527 Business ventures 660,668 435,063 Events and projects 278,429 348,675 KidSport™ BC 812,902 644,461 4,714,470 4,440,053Deficiency of revenue over expenses $ (104,975) $ (191,330)

Consolidated Statement of Cash FlowsYear ended March 31, 2010, with comparative figures for 2009

2010 2009

Cash provided by (used in):

Operations: Deficiency of revenue over expenses $ (104,975) $ (191,330) Add (deduct) non-cash items: Amortization of capital assets 72,508 68,699 Equity earnings in Allsport Insurance Marketing Ltd. (339,391) (373,055) Amortization of deferred tenant inducements (20,137) 221,504 (391,995) (274,182)Changes in non-cash operating items: Accounts receivable (43,805) 384,253 Due from KidSport™ Canada (14,888) (43,834) Prepaid expenses (45,221) 31,029 Accounts payable and accrued liabilities (146,299) (228,822) Deferred revenue and contributions 247,248 (448,409) (394,960) (579,965)

Investments: Acquisition of capital assets (45,686) (41,195) Dividends received from Allsport Insurance Marketing Ltd. 310,000 425,000 264,314 383,805

Financing: Repayment of bank loan (31,981) 351,029 Repayment of obligation under capital lease (14,085) (9,390) (46,066) 341,639 Increase (decrease) in cash and cash equivalents (176,712) 145,479

Cash and cash equivalents, beginning of year 1,397,874 1,252,395

Cash and cash equivalents, end of year $ 1,221,162 $ 1,397,874

Supplementary information: Interest received $ 2,959 $ 37,506 Interest paid 10,955 1,178 Taxes paid 18,719 7,134 Assets acquired under capital lease - 42,255

ANNUAL REPORT2009 - 2010