Cameron BrettCameron BrettManaging Director

TasVacations

Connections at Home

Competing togetherCompeting together.

Cameron Brett

Managing Director 

TasVacations

TasVacations SnapshotTasVacations SnapshotTasVacations SnapshotTasVacations Snapshot

•• Established in 1994Established in 1994Established in 1994Established in 1994•• Based in HobartBased in Hobart•• 12 full time employees12 full time employees•• 12 full time employees12 full time employees•• Winner of 2001 Tourism Award for Marketing Winner of 2001 Tourism Award for Marketing •• Grown volume and market share consistentlyGrown volume and market share consistently•• Grown volume and market share consistently Grown volume and market share consistently

over last 10 yearsover last 10 years•• 75% of business is through domestic travel75% of business is through domestic travel•• 75% of business is through domestic travel 75% of business is through domestic travel

agentsagents

Cradle Coast Tourism Conference July 2010

Internat ional 2%

Unknown origin, 1%

NT 0%

ACT, 1%

Tas, 4%

Internat ional, 2%

NSW, 19%WA, 4%

NT, 0%

Qld 29%

Vic, 22%

Qld, 29%

l b k

SA, 17%

Cradle Coast Tourism Conference July 2010

TasVacations Sales by Market 0910 

Marketing MixMarketing MixMarketing MixMarketing Mix

•• Press advertisingPress advertisingPress advertisingPress advertising•• Magazine advertisingMagazine advertising•• Brochure distributionBrochure distribution•• Brochure distributionBrochure distribution•• Agents sales callsAgents sales calls•• Agent educationalsAgent educationals•• Agent educationalsAgent educationals•• Consumer & trade showsConsumer & trade shows

EE distribution of news and marketing materialsdistribution of news and marketing materials•• EE--distribution of news and marketing materialsdistribution of news and marketing materials•• Product developmentProduct development

Cradle Coast Tourism Conference July 2010

Brochure PartnersBrochure Partners

Cradle Coast Tourism Conference July 2010

Cradle Coast Tourism Conference July 2010

Tourism Tasmania Lumina Campaign (Winter 2010)Tourism Tasmania Lumina Campaign (Winter 2010)p g ( )p g ( )

Cradle Coast Tourism Conference July 2010

TravelWeek Full Page Ad May 2010TravelWeek Full Page Ad May 2010

Cradle Coast Tourism Conference July 2010

Products and PackagesProducts and PackagesProducts and PackagesProducts and Packages

•• 22 -- 14 night packages14 night packages2 2 14 night packages 14 night packages •• Average length of stay 9.8 nightsAverage length of stay 9.8 nights•• Group departures car clubs eventsGroup departures car clubs events•• Group departures, car clubs, eventsGroup departures, car clubs, events•• New packages developed on a regular basis to New packages developed on a regular basis to

meet market demandmeet market demandmeet market demandmeet market demand•• One stop shop for Tasmania including seafares One stop shop for Tasmania including seafares

with Spirit of Tasmania and airfares withwith Spirit of Tasmania and airfares with VirginVirginwith Spirit of Tasmania and airfares withwith Spirit of Tasmania and airfares with Virgin Virgin Blue/Qantas/Jetstar/Tiger/TasairBlue/Qantas/Jetstar/Tiger/Tasair

Cradle Coast Tourism Conference July 2010

Cradle Coast Tourism Conference July 2010

Working with TasVacationsWorking with TasVacationsWorking with TasVacationsWorking with TasVacations

BenefitsBenefitsBenefitsBenefits•• Increase brand awareness of your Increase brand awareness of your

businessbusinessbusinessbusiness•• Increase volumeIncrease volume•• Gain new customersGain new customers•• Gain new customersGain new customersActionsActions

B o h e p ti ip tionB o h e p ti ip tion•• Brochure participationBrochure participation•• Provision of Wholesale rates Provision of Wholesale rates

Cradle Coast Tourism Conference July 2010

•• Product updates and educationals (famils)Product updates and educationals (famils)